"Guangjiao observation" foreign trade enterprises seek "order" by "change" in response to the rise in sea freight prices

出海易/ 2022-05-09
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CNR Guangzhou on October 16 (reporter Tong Yatao) according to the report of economic voice of China Central Radio and television, the 130th China Import and Export Commodities Fair (Canton Fair) was held in the form of online and offline integration. By promoting accurate docking, help foreign trade enterprises open up new order channels. However, foreign trade enterprises are facing new problems this year: troubled by factors such as insufficient shipping capacity and "rising prices", new orders have become "sweet troubles". In the face of the "obstruction" of the Canton Fair, reporters "actively seek" change "in the face of many on-site interviews

guangjiao observation

the popularity of the Canton Fair is gradually restored (photographed by reporter Liu Baixuan)

" the prophet of spring river water heating duck." Foreign trade enterprises bear the brunt of the rise in shipping costs. In the past two days since the Canton Fair, Tong min, assistant to the general manager of China Electronics Import and Export Zhuhai Co., Ltd., kept receiving a batch of customers who came to negotiate. However, Tong min admitted that they are eager for more shipping space than new orders. "Because it's difficult to order (container) cabinets now. If there is an order, it depends on the situation of the cabinets."

driven by the epidemic, the "home economy" is booming, the export of consumer electronics products increased significantly, and the company's business grew by 30% last year. However, since last year, the "one box is hard to find" and the sea freight price soared, resulting in the non delivery of ordered goods, inventory backlog, customer cancellation of orders and so on. Tong min told reporters that although the company signed an FOB contract with the customer - the customer should bear the freight, the company actively negotiated and transferred profits with the customer in order to stabilize the order. "(we and our customers) will negotiate and make some profit concessions. Because in this situation, we must first hold the market and our customers, which is the most important. We still accept it at the expense of a little profit."

guangjiao observation

the popularity of the Canton Fair is gradually restored (photographed by reporter Liu Baixuan)

" the prophet of spring river water heating duck."in an interview with reporters 。 In the face of the fact that the freight rate has jumped by $10000 in three days, Wang Lei told reporters that in the process of negotiation with customers, they have always stressed that "not only the shipping price, but also the comprehensive cost". "Many of our cabinets are large. Originally, a container could only hold 36 units, but we tried to install 124 units. Because it can be disassembled (put into the container), and then we trained the workers to teach them assembly, workshop layout and instructions." Wang Lei said, "we have to calculate the account for them, not the shipping price (how much), but the comprehensive cost. (comprehensive cost) is not much on average."

in addition, based on the principle of "joint consultation and sharing", the company provides value-added services to reduce comprehensive costs to offset the rise in freight rates. "For example, we can help customers design sample books, print them in China, and ship them together in containers. Even at the same cost of 10000 yuan, the domestic cost is 10000 yuan, and they are 10000 US dollars (the cost is equivalent to the original) 1 / 6. From sample books to website construction and product introduction video shooting. We also give Apple (value-added service provided) Is to make a test plan for it. So we are talking to our customers about the concept of comprehensive cost. " Wang Lei said

the high shipping cost also makes the overseas warehouse and shipping logistics enterprises entering the Canton Fair for the first time become the focus of attention. In front of the booth of COSCO Shipping, an endless stream of customers came to negotiate. "There are a lot of customers coming today, and they haven't stopped. They come to consult some businesses, not only the shipping business, but also the overseas warehouse, electronic tax declaration and customs declaration, trailer railway integration arrangement, etc." Yuan Yong, head of COSCO Shipping Container Transportation Co., Ltd. in South China, told reporters that in the face of high freight rates, the company has invested nearly 100% of its transportation capacity in the shipping market, negotiated with enterprises and signed long-term agreements and contracts. "For example, we have signed long-term cooperation contracts with large head enterprises such as Midea and TCL. In addition, we have also established direct contact with some small, medium and micro enterprise customers to directly provide them with positions and appropriate freight rates."

guangjiao observation

the popularity of the Canton Fair is gradually restored (photographed by reporter Liu Baixuan)

" the prophet of spring river water heating duck.". "For example, Christmas is the traditional peak sales season. The traditional practice is that (foreign trade enterprises) start shipping in September, and the goods arrive just in time for Christmas. But this year, the logistics is so troublesome, and the whole chain has been stretched. If you want to have (overseas warehouse) to prepare goods in advance, you will have a greater advantage than others."

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