deputies to the National People's Congress Wang Liping, chairman of Jiangsu boqian new materials Co., Ltd.
promote small and medium-sized cross-border e-commerce sellers to "go out to sea" and better participate in the economic "external circulation"
affected by the epidemic in 2020, Global trade fell into difficulties, but China's foreign trade import and export continued to improve since the second quarter of 2020, in which the performance of cross-border e-commerce was very bright.
according to customs statistics, China's cross-border e-commerce imports and exports in 2020 were nearly 2 trillion yuan, an increase of 31.1%. Cross border e-commerce is becoming an important force in stabilizing foreign trade. Tens of thousands of traditional foreign trade enterprises are online, improving quality and efficiency. Cross border e-commerce has become the first choice for enterprises to carry out international trade and the leader in the innovation and development of foreign trade.
"Developing cross-border e-commerce is of great significance. First, it is conducive to improving China's opening-up level; second, it is conducive to improving China's opening-up level; third, it is conducive to the transformation of Chinese manufacturing from" big "to" strong ". In addition, the development of cross-border e-commerce is inevitable for better participation in the "external circulation" of the economy. " Wang Liping, deputy to the National People's Congress and chairman of Jiangsu boqian new materials Co., Ltd
Wang Liping said: "the rapid development of cross-border e-commerce has affected many aspects of China, including economic transformation, employment promotion and consumption promotion. We should seize this rare opportunity."
at present, online shopping is becoming an important consumption mode of global consumers. Many enterprises and businesses also actively or passively build online platforms to meet the needs of consumers. Under the epidemic, many overseas factories are in the state of semi shutdown, the demand of overseas consumers for "made in China" is rising, and China's cross-border e-commerce industry is facing the best opportunity period
although cross-border e-commerce has a good performance under the influence of 2020, it also exposes many problems to be solved urgently. For example, cross-border e-commerce laws and regulations are not perfect, and the brand competitiveness of cross-border e-commerce enterprises is generally not strong
Wang Liping said: "Cross border e-commerce is a change of business model. The emergence of this new business model has put forward new requirements for China's traditional legal system. However, at present, the laws and regulations of traditional trade methods are still used in customs, inspection and quarantine, taxation and collection and payment of foreign exchange, which can not meet the needs of the development of cross-border e-commerce. In recent years, although China has actively participated in cross-border international division of labor, it is still at the lower end of the division of labor and its product brand awareness is low , most of them have no brand qualification and can not find brand authorization, which has become a common problem faced by small and medium-sized cross-border e-commerce sellers in China. In order to obtain more foreign markets and seize more market interests, some small and medium-sized enterprises take malicious means of competition and excessively reduce the price of products, so as to enhance their competitiveness. This leads to product homogenization, indiscriminate price war and neglect of the construction of brand, quality and service awareness. In the long run, this is bound to be detrimental to the sound development of cross-border e-commerce. "
in this regard, Wang Liping suggested:
first, we should introduce relevant policies as soon as possible to actively promote the healthy development of cross-border e-commerce promulgate clear policies and measures for customs clearance, commodity inspection and tax refund, simplify customs clearance procedures, shorten customs clearance time, and ensure the high efficiency and low cost of cross-border e-commerce in the development process
Second, it is urgent to formulate unified rules and standards to promote the orderly development of cross-border e-commerce at this stage, transportation disputes, goods return disputes and intellectual property infringement in the process of cross-border e-commerce directly affect the further development of cross-border e-commerce. In the face of these problems, we must establish a set of unified standards, involving market access, the establishment of credit system, the handling of transaction disputes and the protection of intellectual property rights
the third is to give play to the leading role of the government in building a platform and share advantageous resources develop cross-border e-commerce and build overseas warehouses. For many enterprises, especially small and medium-sized enterprises, it is neither realistic nor necessary for every enterprise to build overseas warehouses. It is suggested that in regions with a large proportion of foreign trade economy, local governments can encourage and guide leading foreign trade enterprises to share and build overseas warehouses with policy and financial support, and reduce procurement and logistics costs through large-scale procurement and intensive logistics through a unified platform
Fourth, encourage and guide leading enterprises to play a leading and "group" role in small and medium-sized enterprises leading enterprises have a better understanding of overseas regulations, industry characteristics and patent status of the destination country, and can provide targeted assistance to small and medium-sized foreign trade enterprises in the industry. Encourage leading cross-border e-commerce enterprises to provide agent operation and other services for small and medium-sized foreign trade enterprises, form a joint force, and lead these enterprises to "go to sea" smoothly and safely
our trainee reporter Bao mengchuan