On the morning of May 22, the content ecology special session of 2019 Tencent global digital ecology conference was successfully held in Kunming Dianchi International Convention and Exhibition Center. Tencent announced that it will comprehensively upgrade the content ecology, make efforts to short videos and strengthen the construction of content middle platform. In the field of short video, micro vision will upgrade its creative ability, interactive mode and content services; On the content stage, Penguin will establish an original expert committee, strengthen copyright protection and embrace financial media. At the scene of the conference, Penguin also released Tencent Financial media platform to create a new ecosystem of positive energy
Hu Zhanfan, vice president of China Federation of literary and art circles, President of China Television Artists Association and vice president of China Federation of radio, film and television social organizations, Lin Songtao, vice president of Tencent, Zhou Tao, general manager of Tencent short video community product department, Chen Peng, deputy general manager of Tencent Content Platform Department, Huang Chenxia, deputy editor in chief of Tencent, and Liu xiankai, general manager of information flow game content ecology of Tencent platform and content business group attended the event and delivered a speech
< img src=" https://biz-crm-waimao.su.bcebos.com/biz-crm-waimao/maichongxing/history/online/article/img/2022/04/19/a7ab80391041167e038e961f976eb6b2c4961d98.png " title="1559022045. Png "ALT =" cross border e-commerce logistics [tob express] Tencent's content ecology has been upgraded in an all-round way to strengthen the original protection and release of financial media platform "/ > < / P > < p label =" picture description "style =" color: rgb (127, 127, 127); font-size: 14px; text-align: center; "> (Lin Songtao, vice president of Tencent) < / P >
Lin Songtao, vice president of Tencent, said that digital content consumption is showing three trends: first, users pay more and more attention to self-expression while consuming content; second, social networking has become an important carrier of digital content; third, more and more consumers have become producers. "In this trend, Tencent's content ecology is comprehensively upgraded. We hope that while the world shines with science and technology, it can also realize the beauty of humanity."
< H2 label = "paragraph main title" style = "color: rgb (61, 70, 77); font size: 18px; font weight: 600;" > Micro vision released three major upgrades to create a better short video creation environment < / H2 >at the meeting, micro vision released three major upgrades. The first is the upgrading of creative ability, combining AI technology, IP resources and offline creative space to reduce the threshold of content creation and improve content quality. At the scene, Zhou Tao showed the blockbuster generated by one click of AI technology. As long as users shoot short videos with mobile phones and upload them to micro vision, the AI ability of micro vision can automatically combine music rhythm and video transition effects to finally generate a very ornamental content
the second is the upgrade of interactive mode. Micro vision continuously integrates with social scenes and media scenes by launching interactive personal home page, bubble post and interactive praise, so as to strengthen the stickiness of fans and enhance the influence of content. At the same time, micro vision is also constantly combining the interactive ability to launch positive energy content. Prior to the two sessions, micro vision cooperated with the people's daily to launch AB drama short video to help the elderly identify Telecom fraud
the last is the upgrading of content services, which will carry out fine operation for key categories, support the growth of high-quality accounts, and seek the commercial realization of the whole platform for content creators. It is reported that micro vision will also plan to launch new commercial liquidity of "micro vision + e-commerce", "micro vision + application download" and "micro vision + live broadcast" this year
< img src=" https://biz-crm-waimao.su.bcebos.com/biz-crm-waimao/maichongxing/history/online/article/img/2022/04/19/03864c41143d4f70de6c9b2291ab879f471c4d6c.png " title="1559022089. Png "ALT =" e-commerce platform [tob express] Tencent's content ecology has been comprehensively upgraded, and the original protection has been strengthened. The release financial media platform "/ > < / P > < p label =" picture description "style =" color: rgb (127, 127, 127); font-size: 14px; text-align: center; "> (Zhou Tao, general manager of Tencent's short video community product department) < / P >
Zhou Tao said," in the past year, short video has increased significantly on Tencent's whole platform, with the average daily short video users increasing by 44% and the publishing volume increasing by 94%. Tencent will continue to invest in the field of short video. Micro vision is Tencent's strategic short video platform. In the future, it will have both social and media attributes and become an important short video publishing platform and consumption platform. "
< H2 label = "paragraph main title" style = "color: rgb (61, 70, 77); font size: 18px; font weight: 600;" > Penguin set up an original expert committee to carry out original protection in combination with dredging and blocking < / H2 >as the content, the distribution of penguin maintained a stable growth. From the first quarter of 2018 to the first quarter of 2019, the average daily traffic doubled, and the number of accounts with quarterly revenue of more than one million increased by 8 times
< img src=" https://biz-crm-waimao.su.bcebos.com/biz-crm-waimao/maichongxing/history/online/article/img/2022/04/19/0ad97e21359ac372814d1b8d0b0646f3d017d2bf.png " title="1559022124. Png "ALT =" Haihai information [tob express] Tencent's content ecology has been comprehensively upgraded to strengthen the original protection and release of financial media platform "/ > < / P > < p label =" picture description "style =" color: rgb (127, 127, 127); font-size: 14px; text-align: center; "> (Chen Peng, deputy general manager of Tencent Content Platform Department) < / P >
Chen Peng said that penguin is setting up an original expert committee, which is composed of experts and scholars in the industry, authorities in the content industry and excellent creators. It will not only provide industry suggestions, but also go deep into the daily product construction and operation of penguin, jointly create the original protection mechanism of penguin, and promote the industry to formulate relevant standards. < / P >
"Penguin's original protection strategy is the combination of dredging and blocking. On the one hand, it is to strengthen the audit mechanism and severely crack down on piracy, manuscript washing and handling; on the other hand, it is to launch the" edition creation plan "to open more copyright content to creators and produce more high-quality content."
penguin has made some progress in combating piracy and protecting copyright. At present, more than 4 million black production accounts have been identified and intercepted annually, and more than 800000 fake original accounts have been identified annually. The accuracy of technical identification and handling has reached 95%. Now the whole network content is scanned hundreds of millions of times a day, and 2 million copyrighted contents are protected
in the "edition creation plan", Penguin will establish a penguin copyright library by introducing multiple ecosystems such as Tencent's internal video, sports, game events, animation and literature, and cooperating with television stations, copyright institutions, original authors, overseas boutiques and other channels to open it to content creators, so that copyright owners and creators can share benefits, so as to solve the problems existing in copyright protection in the industry to a certain extent
at the same time, Penguin also announced that it would actively embrace financial media in the future. Chen Peng said that in the future, Penguin will contribute to the financial media platform and create a new ecosystem of positive energy with six capabilities: financial potential, financing, intelligence, training, investment and service
on the scene of the conference, Ma Yiqun, director of Xinhuanet's financial media product innovation center, Xu Xinghan, head of people's pictures, Li Xi, director of Jiangsu Radio and television Internet Product Center, Zhang Yi, deputy director of Henan satellite TV channel, Zhu Yina, head of Jiangxi satellite TV's new media operation, Li Yibo, director of new media of hope think tank, and Hou Xiaonan, vice president of Tencent platform and content business group took the stage together, Jointly released Tencent Financial media platform
< img src=" https://biz-crm-waimao.su.bcebos.com/biz-crm-waimao/maichongxing/history/online/article/img/2022/04/19/1832e9eb1755f9ec44e523524674b6a064a5927d.png " title="1559022155. Png "ALT =" e-commerce platform [tob express] Tencent's content ecology has been comprehensively upgraded, and the original protection has been strengthened. The release financial media platform "/ > < br / > < / P > < p label =" picture description "style =" color: rgb (127, 127, 127); font-size: 14px; text-align: center; "> (launching ceremony of Tencent Financial Media Platform) < / P >
at the meeting, Huang Chenxia, deputy editor in chief of tencent.com, also shared the content power, product power and platform responsibility of Tencent News with the theme of" building a new ecosystem of digital content ". Huang Chenxia said that the information market is expanding continuously, but the rigid demand of users for good content has not been fully met, and the whole industry is also facing" diseconomies of scale "in content production The trouble of. In this case, Tencent News launched three mechanisms based on Contech capability to build a new ecosystem of digital content, including man-machine combined content screening funnel, platform infrastructure upgrading and high-quality CP growth mechanism, so as to jointly release the ecological power of content
Liu xiankai, general manager of information flow game content ecology of Tencent platform and content business group, also said at the meeting that at present, game content is entering the era of "happy game 3.0", which has penetrated into all links of game scenes and become one of the important driving forces for users to play games. Liu xiankai announced that he would launch the "100 million fund" plan to incubate content creators with tens of millions of views in 100 months. More than 1000 works with more than one million views radiate the whole network every day, and the overall commercial value of a single creator exceeds 50 million
this time, the comprehensive upgrading of Tencent's content ecology shows Tencent's determination to continue to invest and develop in the construction of short video and content platform. At the same time, we can also see Tencent's vision of actively cooperating with the government, institutions and personal media to build a healthy content ecology
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