what does Amazon ACOS mean? What if ACOS is too high?

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acos the last advertising indicator of Amazon platform < / a > , sellers who have used Amazon's on-site advertising will know more or less. After Amazon sellers use on-site advertising, they should pay close attention to the change of ACOS value, because it is too important for sellers. it is well known that using Amazon to promote advertising can bring a lot of exposure and traffic to product listing, so as to achieve the purpose of sales growth. However, many sellers find that their sales are still low after opening advertising. most sellers find that the poor sales of listing after opening advertising is closely related to ACOS. in Amazon advertising system, ACOS represents advertising effect data. Generally speaking, the smaller the value of ACOS, the greater the revenue that advertising brings to products. If < a href =" https://www.egainnews.com/article/8108 "> the larger the ACOS < / a > value, it means that the advertising effect is not good. generally, all Amazon sellers will pursue lower ACOS, but under special circumstances, such as improving product popularity or clearing backlog inventory, sellers are also willing to accept a higher ACOS. for Amazon sellers, the advertising space on the platform is like a bidding market. As more and more sellers settle on the platform, the number of bidding sellers is also increasing, so the advertising price is also rising. in addition, low ranking of listing itself, no obvious advantage between product unit price and peers, or low product pricing will lead to high ACOS. What if ACOS is too high?

first of all, sellers can increase their bidding, whether automatic advertising or manual advertising. When setting advertising, Amazon sellers should also make corresponding bidding after setting product related information. for new products, increasing bidding can obtain more exposure and traffic than sellers of the same category. secondly, the seller can adjust the advertising position appropriately. If the promotion is a new product, the seller can try to use brand promotion first, because the conversion rate of brand promotion advertising is higher than that of the other two advertising positions. finally, the seller can discard some keywords with low exposure, so as to reduce certain advertising expenses.

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what does Amazon ACOS mean? What if ACOS is too high?

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