how should Amazon sellers deal with trademark infringement?

< P style = "margin bottom: 12.0pt; layout grid mode: char" > < span style = "MSO bidi font size: 10.5pt; line height: 150%; font family:" > < img ALT = "how should Amazon sellers of e-commerce platform deal with trademark infringement?" contenteditable="false" src=" https://biz-crm-waimao.su.bcebos.com/biz-crm-waimao/maichongxing/history/online/article/img/2022/02/12/9ee62c909fc99d84837b032c922b41ec7aae0692.jpg " style="max-width:100%; "/>

recently, more and more sellers have reported that their listing was judged as trademark infringement by the platform and received a tragic warning. < / span > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> in Amazon, if there are trademarks of others in the title, five point description, main picture of the product, product itself and packaging in the seller's product listing, such acts are very easy to be judged as trademark infringement. < / span > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> in addition, there are two kinds of infringement on the platform, one is patent infringement and the other is copyright infringement. < / span > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> however, no matter what kind of infringement type, it is a red line that Amazon sellers can't trample on. If the seller commits infringement, the platform will be listed off the shelf in violation of regulations, and there is a risk of seal. < / span > < / P > < P style =" margin bottom: 12.0pt; layout-grid-mode:char"> how should Amazon sellers deal with trademark infringement? < / span > < / b > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> generally, there are two situations when a seller encounters a trademark: real infringement and system misjudgment. < / span > < / P > < P style =" margin bottom: 12.0pt; layout-grid-mode:char">1. system misjudgment < / span > < / b > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> after receiving the platform infringement email warning, the seller should immediately find out which item has the problem, rather than appeal immediately. < / span > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> if you find out that you have no infringement or that you have been authorized for the trademark involved, the seller can provide the trademark authorization certificate, supplier information, etc. to appeal to Amazon. < / span > < / P > < P style =" margin bottom: 12.0pt; layout-grid-mode:char">2. Real trademark infringement < / span > < / b > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> if the seller really has infringement, it should appeal immediately and delete the illegal listing quickly to avoid causing greater disputes. < / span > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> in addition, for Amazon sellers, a high-quality appeal letter will help you reduce the risk of unsuccessful appeal, so sellers should be serious and sincere in preparing the appeal letter. < / span > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> generally speaking, the complaint letter of trademark infringement should be composed of three parts: why the infringement occurs, solutions at this stage and preventive measures in the future operation. < / span > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> at the same time, the seller should also immediately contact the trademark owner to apologize, communicate with the other party and make a certain compensation plan. < / span > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> in short, the seller's risk of infringement is very large, so when writing the listing title or description, it should avoid using others' trademarks. < / span > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> in addition, many international brands have not only text trademarks but also graphic trademarks. If such trademarks appear in the product display diagram, they will also face the risk of infringement. < / span > < / P > < P style =" margin bottom: 12.0pt; Layout grid mode: char "> of course, the best way for Amazon sellers to avoid trademark infringement is to register a trademark for use. < / span > < / P >

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