another big brand will be listed in the $258 billion children's clothing market

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whether online or offline, clothing is a very stable category, including men's clothing, women's clothing, children's clothing and other sub categories. The prosperity of e-commerce industry has promoted the development of the clothing industry, and the leaders such as sheen. Following the listing of children's clothing brand patpat, another children's clothing brand kidpik will be listed on NASDAQ and raise about US $18 million in initial public offering

kidpik was founded in 2016. It is a children's clothing brand. The special feature is its online subscription mode. Kidpik will send out a surprise gift box every month or quarter. It is carefully planned according to the children's style and provides mixed and professional clothes. Each seasonal series is designed by the team with decades of children's clothing design experience

Haihai information is in the $258 billion children's clothing market, and another big brand is going on the market (image source kidpik official website)

according to the third quarter financial report recently released by kidpik, the net sales in the third quarter and the first nine months of this year were $5.6 million and $16.6 million respectively, an increase of 20.3% and 49.5% respectively . Among them, subscription services accounted for about 85% of the overall sales. the first selected girls' fashion box was delivered on March 18, 2016, and the 1000000 subscription box was delivered in April 2021.

to start a subscription, consumers need to fill in a small survey about their children's size and style preferences, such as color, fabric, personal style, etc. Professional collocation knowledge and simple shopping experience can seize the pain points of shopping and save parents a lot of time. Because of this unique subscription mode, kidpik can also achieve good results in the children's clothing market

kidpik adopts multi-channel distribution. Amazon, Wal Mart and independent stations have sales to attract various traffic Meanwhile, Kidpik also focuses on investing in social media, A large part of the growth of users comes from social media marketing. The advertising scope involves youtube, snapchat, tiktok, pinterest and cooperation with online brands, and plans to enter new channels such as radio and online TV

at the same time, kidpik continues to explore new channels and actively expand new product lines, for example, increase boys' clothing and children's sizes. In order to enhance its competitiveness in the market, kidpik also increased its investment in proprietary technology and algorithm capabilities, and collected consumer data through interactive tests, enabling us to provide a unique personalized experience in each box. When consumers retain and return items, the algorithm will improve their understanding of personal preferences, so as to improve personalization

according to the report of statista, the total sales of children's clothing category will reach about US $258 billion in 2021, , of which the United States is expected to generate about US $49.5 billion, And is expected to grow at a compound growth rate

although the clothing market is hot, in order to win a place on the crowded track, sellers should also pay more attention to fashion trends and spend more effort on product development innovation

another big brand will be listed in the $258 billion children's clothing market

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