Google and Hugo officially launched the "Guoge Creation Camp" to comprehensively build a super Google KOL lineup in the cross-border industry!

出海易/ 2022-04-19
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< img ALT = "go to sea, Google and Hugo officially launched [Guoge Creation Camp] to comprehensively build a super Google KOL lineup in cross-border industry!" data-src=" https://biz-crm-waimao.su.bcebos.com/biz-crm-waimao/maichongxing/history/online/article/img/2022/04/18/8f2c52780a1fc197f89d493205c739a830a50b92.jpg " src=" https://biz-crm-waimao.su.bcebos.com/biz-crm-waimao/maichongxing/history/online/article/img/2022/04/18/8f2c52780a1fc197f89d493205c739a830a50b92.jpg "/>

跨境电商Google联合雨果正式启动【果歌创造营】,全面打造跨境行业超强Google KOL阵容!

< Span > < b > [Guoge Creation Camp] offline kick-off meeting participants took a group photo as a souvenir < / b > < / span >

< span > 2 < / span > < span > 021 < / span > < span > January 2 < / span > < span > 0 < / span > < span > < span > on August 8 < / span > < span > < span > < span > < span > in Shenzhen, Google and Hugo cross border officially launched the [Guoge Creation Camp] project, striving to build the strongest IP lineup in the cross-border e-commerce independent station industry. The offline kick-off meeting of [Guoge Creation Camp] specially invited < / span > < span > 20 < / span > < span > Senior observers closely connected with Google in the cross-border field to share how Google and its products mobilize multi-party resources based on their own experience, help seed KOLs play with multiple cross-border identities and realize the creation and Realization of personal IP</ span>

< span > at the event site, Lydia, the channel director of Google's agent management department in Greater China, introduced the original intention of the establishment of the [Guoge Creation Camp]. She said: "Google looks forward to building the first Google professional content creation space in the cross-border e-commerce field guided by two groups of industry-looking sellers and actual operators through the [Guoge Creation Camp] project, so as to gradually enrich the Google Content ecology in the cross-border market. < / span >

跨境电商平台Google联合雨果正式启动【果歌创造营】,全面打造跨境行业超强Google KOL阵容!

< span > group discussion on the popularity of Google's overall topic in the sea Circle & amp; Sharing session < / span > < span > 1 < / span >

出海资讯Google联合雨果正式启动【果歌创造营】,全面打造跨境行业超强Google KOL阵容!

< span > group discussion on the popularity of Google's overall topic in the sea Circle & amp; Sharing session < / span > < span > 2 < / span >

< span > with the deepening of the cross-border cooperation between Google and Hugo, the core of the [Guoge Creation Camp] project is also extended to the strategic level of how to further expand the market volume of Google Advertising. According to the research of emarketer, 2 < / span > < span > 020 < / span > < span > since the beginning of the year, with the increasing willingness of consumers to buy online, more than 6 < / span > < span > 5 < / span > < span > < span >% of e-commerce sellers are considering opening new payment traffic channels to achieve higher sales, the absolute King status of Google Advertising in the field of commercial search advertising and the continuous and stable growth of youtube video advertising popularity, It determines that about 3 < / span > < span > 0 < / span > < span > < span > < span > < span >% of the global online marketing budget is included by Google, which also ranks first in more than 1 < / span > < span > 0 < / span > < span > years. The long-term demand for online shopping makes it easier for cross-border e-commerce sellers and advertisers to reach potential consumers through Google search and other features</ span>

< span > [Guoge Creation Camp] with the vision of guiding cross-border e-commerce sellers to truly understand the core charm of Google Advertising and spreading the most real-time and accurate information of Google advertising market, came into being in the context of the rapid development of online digital era</ span>

跨境电商物流Google联合雨果正式启动【果歌创造营】,全面打造跨境行业超强Google KOL阵容!

< span > the first < / span > < span > "< / span > < span > Guoge observer < / span > < span >" < / span > < span > the sixth brother, founder of teppler cross-border consulting, shared his "career history" of Google KOL < / span >

< span > based on the market research results of Google and Hugo, it is concluded that for sea going enterprises, combined with the actual business needs, these enterprises will need two groups of people in the topic community to guide and assist them in their sea trip. These two groups are "preachers" mainly based on market observation and industry insight output, As well as "practitioners" who output daily account operation and optimize professional guidance based on Google advertising practice level < / span > < span ></ span>

< span > [Guoge Creation Camp] will mainly incubate and support the top Google topic leaders in these two industries, precipitate a large amount of high-quality original content with mature experience and successful cases as the bottom, conduct multi site publicity in Hugo cross-border channels, and enhance the overall topic popularity of Google in cross-border sea circles. Hugo cross border and Google officials will also provide special support for the first batch of Guoge observers in the next three months from the four dimensions of personal positioning, content matrix, interactive retention and IP realization, so as to bring more innovative content sharing in cross-border industries</ span>

< span > since < / span > < span > < span > preheating the [Guoge Creation Camp] project < / span > < span > in July this year, < / span > < span > the observers of the first batch of seed Guoge < / span > < span > show their magic power < / span > < span > < span >, < / span > < span > < span > do their best < / span > < span > < span >, In the offline kick-off meeting on January 2 < / span > < span > 0 < / span > < span > < span > 8 < / span > < span > < span > < span > < span > < span > < span > < span > < span > < sharing < / span > < span > < span > < span > < span > in the form of < / span > < open and free < / span > < span > < span > < span > < span > < span > < span > < span > < span > < multi-dimensional and all-round < / span > < span > < span > < span > < span > < span > to show the < / span > < span > < span > innovation < / span > < span > marketing influence < / span > < span > < span > < span > < span > < span > < span > < span > < span > < span > < span ></ span>

< span > from < / span > < span > < span > 1 < / span > < span > 0 < / span > < span > < span > month in 2021, < / span > [< / span > < span > fruit Song Creation Camp < / span > < span >] < / span > < span > will also tour the leading cities in East and South China, and < / span > < span > will bear more fruitful knowledge fruits in three months. Looking forward to Hugo & amp; Google & amp; The growth of Guoge observers, and < / span > < span > more < / span > < span > industry < / span > < span > topics < / span > < span > leaders < / span > < span > and < / span > < span > preachers & amp; The < / span > < span > offline communication < / span > < span > meeting of practitioners < / span > < span > < span >, < / span > < span > also invites you to participate together and celebrate the results with us</ span>

*For friends interested in the [Guoge Creation Camp] project, you can scan the QR code of the poster below or click [< a href]=“ https://www.cifnews.com/authorplan?origin=ggczy " rel="nofollow" target="_ Blank "> < font color =" #c24f4a "> < b > sign up here < / b > < / font > < / a >] to communicate with us and get more information about the next offline exchange meeting

电商平台Google联合雨果正式启动【果歌创造营】,全面打造跨境行业超强Google KOL阵容!

(来源:雨果观察员官方账号)

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