36 krypton went to sea and learned that the cross-border e-commerce service provider caravan software completed round a and round a + financing, with a total fund-raising scale of about 150 million yuan. The first share of A-share e-commerce SaaS, Guangyun technology and Huaying Weimeng fund participated in the round a and round a+ financing of MaBang software respectively. Among them, Zhishi capital acted as the exclusive financial adviser in the a + round
Caravan software (formerly known as caravan ERP), as a benchmark enterprise in the cross-border e-commerce industry, is not only an ERP software company, but also an e-commerce solution organization. Its products include caravan ERP, caravan ERP Amazon special edition, caravan supply chain SCM management system, caravan cloud warehouse, caravan TMS, caravan cross-border distribution, caravan WMS warehouse management system and other products, which provide efficient management methods and solutions for cross-border e-commerce sellers. The founder Zhang Jie (known as "guild leader") has been engaged in cross-border e-commerce industry for more than ten years and witnessed the development of e-commerce in China. The prototype of caravan ERP is a set of system developed by Zhang Jie for the company. Around 2010, Zhang Jie began to set up a professional team and improve and "commercialize" the system
In terms of business layout, caravan provides cross-border e-commerce platform sellers with solutions and data services from the seller's shop opening, brand going to sea, selection, product release, logistics, warehouse management, supply chain management, financial services, sales channel expansion, publishing, and other links, so as to help the seller develop rapidly. In the selection stage, the caravan provides several service modules, such as hot money recommendation, new product recommendation, hot sales recommendation, discount recommendation and product monitoring, to provide category research or product analysis for sellers to help sellers find goods suitable for sale. In addition, caravan also provides customized ERP for e-commerce platforms such as Amazon and independent stations such as Shopify. For example, caravan ERP Amazon special edition realizes one-stop Amazon store management, helps sellers realize data closed-loop and helps business growth
In addition to serving e-commerce platform sellers, caravan also provides corresponding services for cross-border e-commerce industry chain enterprises. Gang leader Zhang Jie said: "in order to improve the coordination efficiency between sellers and suppliers, the caravan has developed the caravan supply chain SCM management system, which greatly improves the enterprise's supply chain management level, redefines the procurement work, improves the cash flow and reduces the procurement cost. After the seller opens the background permission for the supplier, the supplier can pay attention to the order situation in real time through the caravan supply chain SCM management system."
In terms of revenue, the revenue of caravan mainly comes from SaaS subscription and value-added services including ERP. At present, the core user group of caravan is medium and large sellers. According to the latest data provided by caravan software, the company's monthly revenue has exceeded 10 million, of which medium and large sellers have contributed more than 80% of the revenue
For future development, gang leader Zhang Jie said that the caravan is promoting globalization strategy and industrial chain layout. In addition to Indonesia, Malaysia, the Philippines, Vietnam and Thailand, which have been laid out now, Europe, America and some emerging markets will be further laid out. At present, in Southeast Asia, the caravan has reached cooperation with local giants such as lazada, shopee and tokopedia, and provided services to local sellers in Europe and America
Caravan is also exploring more business areas, aiming to polish a complete set of global e-commerce solutions for all links and improve the efficiency of global commodity circulation. It is reported that the caravan provides global distribution services for sellers who lack supply chains in overseas markets. After selling the goods, the seller realizes the overseas warehousing and distribution business through caravan TMS. In addition, aiming at the problems of warehouse operation cost, delivery efficiency, warehouse utilization and other industries, the caravan cloud warehouse realizes the multinational and multi regional warehouse deployment, provides overseas warehouse, domestic warehouse, warehousing services and other services, realizes the unified management of platform, logistics, order, inventory, capital and other data, and integrates the needs of third-party financial service institutions, finance and taxation, legal consultation and other aspects into its ecosystem, Provide a full range of services for sellers
Recently, the cross-border e-commerce SaaS industry is very hot, and players have won the favor of capital. Several investors expressed their views on this round of financing:
Fuchun, vice president of Guangyun technology, said: "In 2020, the epidemic spread all over the world, and cross-border e-commerce is gradually becoming a new engine for the development of China's foreign trade. At the same time, the state's policy dividends on cross-border e-commerce continue to release, attracting more and more businesses to join the field of cross-border e-commerce, and the market scale continues to expand. As the first batch of senior players in China's cross-border e-commerce service field to enter the sea, caravan is in this position in terms of product layout, customer volume, business maturity and so on A leader in the field; Guangyun technology has been deeply engaged in the field of e-commerce SaaS for more than ten years, and has a full link product layout serving large, medium and small sellers. At present, Guangyun technology has reached in-depth cooperation with the caravan. The two sides will carry out in-depth cooperation in many fields such as product coordination, sales integration and channel expansion, give full play to their respective business and service advantages, and jointly provide better services for Chinese sellers going to sea. "
Liu Zhenyu, director of Huaying capital, said: "Huaying has been paying close attention to the opportunities in the field of industrial digitization, and going to sea is one of our key directions. China has strong manufacturing and supply chain advantages, and products go to sea has huge market space. At the same time, the penetration rate of e-commerce in overseas markets is increasing rapidly, which further promotes the rapid development of cross-border e-commerce. We also see that the business links of cross-border e-commerce are long and complex, and the sellers are not satisfied with the number of business links Industrialization has a rigid demand. The caravan team has very rich experience and profound understanding in the field of going to sea, and has a firm belief in digitization. With "digitization" as the means and "goods" as the center, it focuses on the needs of sellers, creates a service matrix, provides cross-border sellers with closed-loop solutions for e-commerce business, and becomes a platform level company in the field of cross-border e-commerce services. We are very optimistic about the future development of caravan. ”
Weimeng said: "as one of the service providers that entered the ERP field of cross-border e-commerce earlier, MaBang has focused on serving cross-border sellers for more than ten years and is a benchmark enterprise in the cross-border e-commerce industry. The investment of Huaying Weimeng fund in MaBang will help Weimeng further expand its business in the SaaS field of cross-border e-commerce and accelerate the" internationalization "strategic layout of Weimeng, Based on its leading advantages in digital commerce and Tso full link marketing services, combined with the advantages of ERP and cross-border e-commerce solutions of caravan, Weimeng plans to explore multiple cooperation opportunities between the two sides, form stronger synergy, provide domestic and foreign e-commerce enterprises with all-round services such as brand going to sea, ERP, supply chain and Tso full link marketing, and help enterprises seize the development opportunities of cross-border e-commerce. "
With the sharp increase in performance brought by the epidemic, the purchasing power and demand of platform sellers at home and abroad for relevant service software are also rising. If the cross-border e-commerce is still a gold mine, then the caravan wants to be a "gold carrier" beside the gold mine to help cross-border e-commerce sellers achieve performance growth. The caravan hopes to contribute to China's becoming a world store
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(Deng Yunxi)
Compiled by Zhao Xiaochun
Photo ｜ for caravan
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On April 15, the first Salon of let's chuhai Club built by 36 krypton will land in Shenzhen. This activity will discuss globalization from several hot topics such as brand going to sea, cross-border e-commerce, financial technology and overseas marketing=“ https://36kr.com/projectDetails/457408 " rel="nofollow" target="_ Blank "> under the wave < / a >, how Chinese enterprises going to sea make plans and talk about the current crises and challenges
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