Review是每一个亚马逊卖家的命脉！自去年10月亚马逊消灭奖励性评价后，review的获取变得难于上青天……遥想过去，卖家上新后，只需免费狂撒百十个新品，就可迅速收到50%以上的评价；而今，成千上万个奖励性review被移除，想获得review，只能回归最原始的方式——好好做产品!
听上去是个伤感的故事~~
不过，美国小哥Kevin↓↓可不这么看。相反，他觉得这简直是中小卖家翻身的天赐良机——禁止奖励性评价后，平台岂不是更公平了？和大卖斗智斗勇的时机终于来啦！
于是他噼里啪啦写了三封邮件，用了1个月把留评率控制到63%！！据说，客户在收到第三封邮件时90%都会马上乖乖去写review……怎么做到的呢？小编已经把核心精神归纳好啦：
Kevin 360度无死角地解读了这3封充满小心机的索评邮件。小编翻译时已逐一领略，邮件内容直击人性弱点，着实难以抗拒。。
首先，Kevin坦言自己用的邮件跟进服务（email follow up service）是一款叫ZonMaster的卖家助手工具。
Kevin说这款服务工具特别贴心，月费9美元，周围很多朋友都在用。（此时他强调自己不是在推销，哈哈~）
接着，Kevin逐句剖析了三封邮件正文。
下面是3封邮件的真身，附上纯手打原文，方便大伙复制学习：
Email 1：
Hi “buyer_first_name”!
I just wanted to reach out and make sure your “product_nick”arrived okay! Recently we have been dealing with some issues of delivery menthrowing around our packages and I am personally following up on every prder to make sure everything was delivered safe and sound!
Plesase let me know if you have any issues at all and I will make sure to set things right :)
Our small team at Company works hard to make most thoughtful, highest gifts for thoes who matter most, our families.
Sincerely,
Kevin
Company Founder
Email 2:
原文：
“buyer_first_name”
Thank you for hanging in there with us while we’ve been fixing the shipping issues we’ve been dealing with! I wanted to personally reach out and offer you a 20% off coupon for any product in our collection for being so awesome :），if you’re interested simply reply to this email and we will send one your way!
Selling on Amazon is what our our family does full time to support ourselves, and Product Reviews are the lifeblood of our business, if your “product_nick(产品名昵称）”helped make someone important in your life happy; it would mean the world to us if you could take 1 minute to help share the love by leaving an honest review :)
“Review_link_button”
“review_link: One Click Simple Review”
And even if you don’t have time to spare to leave us a review, we still wanted to extend a big THANK
Thank you again being one of our amazing customers!
Sincerely,
Kevin
COMPANY Fouder
Email 3:
原文：
Hi “buyer_first_name”
By now you’ve had a chance to try out your “poduct_nick”! I just wanted to quickly check in and make sure everything went perfectly with your purchase!
If you have any questions, issues, or would like a Free 20% off coupon for any other Gifts in our collection, Please feel free to simply respond to this email and I will personally respond as soon as humanly possible :)
And if everything went as it was supposed to go, and you ARE happy, it would be amazing if you could leave us an honest review, Amazon customers rely heavily on reviews, yet so few Amazon customers ever take the time to write them! If you do have time, it really helps our small business :)
“Review_link_button”
“review_link: One Click Simple Review”
Thank you again for spreading the Love with COMPANY,
Hope to see you again soon!
Kevin
总结了一下，Kevin的索评邮件有以下几点要领：
1、首行称谓一定要用买家first name，因为人们都很自恋，都爱听自己的名字~~
2、提及产品名时用昵称，给人轻松感~于细节处体现你的贴心！
3、说明发件缘由，如：调查“快递员随意丢弃包裹”事件（当然不一定真的存在），让对方感受你如沐春风的售后服务！
4、会哭的小孩有奶吃。自称“small business，全家指这个吃饭什么的”，让对方深感review对你的重要性，不写会愧对良心，萌生“为你写一个review，胜造七级浮屠”之感~~
5、90%的人在第三封邮件中再次看到“20%优惠券”的字眼，会直接去写review——这一步何其关键！
6、保持礼貌，就算对方最终没有写review，也同样诚挚感谢！
7、邮件要简短！
一句话总结：Kevin轻松获取亚马逊Review的锦囊妙计，就是这三封客户跟进邮件。so easy对不？快学起来，让Review的暴风雨来得更猛烈些吧！