大卖净利润暴跌2749%！亚马逊究竟是风口还是火坑？

下半年旺季大促眼下正开展得如火如荼。据per Deloitte预测，在今年假期销售季中，美国消费者的网购支出将增长7%~9%，达到1.3万亿美元，持续升温的购物热潮，对众多亚马逊卖家而言，无疑释放了利好征兆。

 

回顾上半年动荡不安的淡季，封号潮、价格战轮番侵袭，众多业内巨擘不幸陨落。不少中小卖家的业绩增长尽显疲软，而大卖们披露的一份份成绩单似乎也呈现滑坡趋势，现如今2021年已走过四分之三，他们究竟是力挽狂澜稳住根基，还是江河日下难以抵挡颓势？

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净利润暴跌2749%！有棵树母公司公布Q3业绩#亚马逊#AMZ123#AMZ123跨境头条#跨境电商

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天泽信息业绩大滑坡，净利润暴跌2749%！

AMZ123获悉，日前有棵树母公司天泽信息发布了第三季度财报，业绩滑铁卢式骤降。

 

报告期内，天泽信息实现营业收入约2.99亿元，同比下降68%；归属于上市公司股东的净利润约-2.07亿元，同比大跌2749%。

 

 ▲图片来源于巨潮资讯网

今年前三季度，天泽信息总体业绩表现持续走低，实现营业总收入14.8亿，较去年同期减少55.4%；实现净利润-11.6亿，上年同期为7277.4万元，同比止盈转亏。

 

财报显示，天泽信息今年前三季度业绩暴跌，主要是受跨境电商行业平台政策调整及公司业务转型等影响， 销售规模缩减。

 

一方面，旗下子公司有棵树上半年被卷入封号风波，在亚马逊平台上被封店铺及站点约400个，累计被冻结资金约1.28亿元，另一方面，有棵树独立站业务布局大幅萎缩，路线转型也遇到瓶颈。重要子公司接连遭受震荡，也直接导致了天泽信息业绩的下滑。

 

 ▲图片来源于巨潮资讯网

面对逐渐扩大的业绩颓势，天泽信息近期也有新动作。

 

AMZ123了解到，天泽信息在答复深交所关注函的公告中表示，受亚马逊平台政策环境变化、欧美市场竞争态势激烈等影响，公司跨境电商业务营收大幅下滑。

 

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