统治力依旧！亚马逊市场占据美国电子商务份额的25%

统治力依旧！亚马逊市场占据美国电子商务份额的25%-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2022-02-08\u002F620244bbbacd4.png",author:m,published_time:"02-08",category_id:k,content:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify;vertical-align: inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E美国消费者在网上购物每花费一美元，就有25美分流向了亚马逊第三方市场。如果亚马逊的市场是一个独立平台，它将成为美国最大的在线零售商。根据eMarketer的数据，亚马逊在2021年美国电子商务总销售额中占41.4%。由于该市场至少占亚马逊GMV的60%，它在美国电子商务市场的份额约为25%。\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2022-02-08\u002F620244a91006d.jpg\" style=\"box-sizing:border-box;vertical-align: inherit; width: 100%;\" alt=\"amazon-shopping-2551.jpg\" data-ratio=\"0.6670212765957447\" data-w=\"940\" \u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:center;vertical-align: inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"color: #7f7f7f; font-size: 14px;\"\u003E图源网络，侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align: inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E亚马逊作为零售商的份额为17%。然而，从理论上讲，即使没有第三方市场的加持，它也将是最大的在线零售商。最接近的竞争对手沃尔玛的在线销售规模还不到亚马逊的一半，要想达到亚马逊的规模，需要将沃尔玛与接下来的五家大众市场零售商结合起来。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align: inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E近年来，eBay的市场份额一直在下降，沃尔玛和塔吉特经营的市场规模比亚马逊小几个数量级。因此，亚马逊本质上就是市场的代表——它在所有市场的总销售额中所占的份额可能高达90%。这就是为什么通过亚马逊市场进行销售的企业往往难以实现多元化的原因。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align: inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003EShopify没有出现在榜单上，因为它不是零售商或市场。然而，如果所有Shopify商家都是一家零售商，它将是美国第三大零售商，市场份额约为10%。这一点的意义不在于Shopify是否与亚马逊或其他零售商竞争，而是它代表了直接面向消费者零售的可行性。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align: inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E无论是第三方平台还是自营，亚马逊依旧是电子商务领域的庞然大物，25%的市场份额可见一斑。亚马逊市场由数百万通过亚马逊销售而不是直接在线销售的企业组成，但是这一群体没有能力影响自己的未来——决定未来的只有亚马逊。例如，当亚马逊引入广告作为一种选择时，随着时间的推移，它变成了一种要求，因为一些卖家选择加入，其他卖家别无选择，只能跟随。或者，更直接地说，亚马逊可以随意改变各种费用。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align: inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E亚马逊市场是最大的在线零售商，但第二大零售商亚马逊牢牢控制着它。\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",content_preview:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify;vertical-align: inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E美国消费者在网上购物每花费一美元，就有25美分流向了亚马逊第三方市场。如果亚马逊的市场是一个独立平台，它将成为美国最大的在线零售商。根据eMarketer的数据，亚马逊在2021年美国电子商务总销售额中占41.4%。由于该市场至少占亚马逊GMV的60%，它在美国电子商务市场的份额约为25%。\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2022-02-08\u002F620244a91006d.jpg\" style=\"box-sizing:border-box;vertical-align: inherit; width: 100%;\" alt=\"amazon-shopping-2551.jpg\" data-ratio=\"0.6670212765957447\" data-w=\"940\" \u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:center;vertical-align: inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"color: #7f7f7f; font-size: 14px;\"\u003E图源网络，侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align: inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E亚马逊作为零售商的份额为17%。然而，从理论上讲，即使没有第三方市场的加持，它也将是最大的在线零售商。最接近的竞...\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,i,"美国电商"],summary:t,hits:113,category:{id:k,name:u}},canBrowse:v,title:s,desc:t,keyword:"跨境电商,亚马逊,美国电商",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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