一墩难求!北京冬奥周边火爆卖断货!谁能拒绝冰墩墩呢?

一墩难求!北京冬奥周边火爆卖断货!谁能拒绝冰墩墩呢?-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2022-02-07\u002F6200f23acf8bb.jpg",author:m,published_time:"02-07",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong style=\"caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E春节进入尾声，\u003C\u002Fstrong\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cstrong\u003E冬奥接棒迎喜\u003C\u002Fstrong\u003E\u003Cstrong\u003E~\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2022-02-07\u002F6200f23acf8bb.jpg\" alt=\"src=http___imgm.gmw.cn_attachement_jpg_site215_20220206_6641231413351200625.jpg&refer=http___imgm.gmw.jpg\" data-ratio=\"0.6033333333333334\" data-w=\"600\" style=\"box-sizing: border-box; vertical-align: inherit; width: 1039px;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E日常生活和体育八竿子打不着的当代人，都迷上了这届冬奥会吉祥物，一个被冰壳包裹的大熊猫玩偶——冰墩墩。随着冬奥会开幕，不管是朋友圈、微博还是其他社交平台，含“墩”量的日渐升高，见证了顶流的诞生。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E2月4日，冬奥会开幕式当晚，\u003Cstrong\u003E\u003Cstrong\u003E冰墩墩在微博体育超话排行榜冲到第\u003C\u002Fstrong\u003E\u003Cstrong\u003E6\u003C\u002Fstrong\u003E\u003Cstrong\u003E。现在打开体育超话，冰墩墩已稳坐\u003C\u002Fstrong\u003E\u003Cstrong\u003E“\u003C\u002Fstrong\u003E\u003Cstrong\u003E体育明星\u003C\u002Fstrong\u003E\u003Cstrong\u003E” NO.1\u003C\u002Fstrong\u003E\u003Cstrong\u003E的位置，超越羽生结弦、樊振东、孙颖莎和马龙等奥运冠军选手。\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E和冰墩墩相关的周边产品，刚一放货就被抢光。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2022-02-07\u002F6200f27c539e2.png\" alt=\"cc43b56d1f624bf6a5028ef471d6a2a3fa44efd11532eee5b85049dcc0458ed9.png\" data-ratio=\"1.3855072463768117\" data-w=\"690\" style=\"box-sizing: border-box; vertical-align: inherit; width: 1039px;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E多款手办、纪念徽章等北京冬奥周边在线上官方旗舰店显示售罄，冰墩墩、雪容融备受欢迎。冰墩墩背后的特许生产和销售企业有望受益。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E从开幕式上呆萌可爱、被工作人员拉着离场的冰墩墩人偶，聊到只有获奖选手才能拥有的限定款非卖品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E迅速蔓延的热度引起了官媒的注意力。在@央视新闻 主持的热搜话题#别忘了冰墩墩的好伙伴雪容融#中，先火一步的冰墩墩借着热度劲儿，把冬残奥会吉祥物雪容融也带入人们的视野中，并引发了网友自发的追捧和点击。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E面对实火无疑的冰墩墩，已经拥有它的网友们开始尽情嘚瑟，一边晒出早前冬奥周边无人问津时购入的冰墩墩，一边不经意的凡尔赛。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E冰墩墩能大火，离不开冬奥会本身的高热度。冬奥会给人们提供了一个情感迸发的窗口，普通人也想沉浸式参与其中，于是制造话题、玩梗造梗、发表情包、晒冰墩墩成为人们体验冬奥会最直接的方式。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2022-02-07\u002F6200f27c6f367.png\" alt=\"viewthumb.png\" data-ratio=\"1.7803521779425393\" data-w=\"1079\" style=\"box-sizing: border-box; vertical-align: inherit; width: 1039px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E天猫奥林匹克官方旗舰店线上店铺里，最受欢迎的两个冰墩墩挂饰、摆件已经售罄下架，北京冬季残奥会吉祥物雪容融摆件也显示缺货。\u003Cstrong\u003E\u003Cstrong\u003E销量最高的一款冰墩墩雪容融手办玩具摆件销量已经超过了\u003C\u002Fstrong\u003E\u003Cstrong\u003E6\u003C\u002Fstrong\u003E\u003Cstrong\u003E万。\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E冬奥特许商品的生产与销售必须经过北京冬奥组委认可批准，线上官方购买渠道为天猫平台的奥林匹克官方旗舰店;线下可以在特许商品零售店、高铁列车上购买到冬奥特许商品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E公开资料显示，目前北京冬奥会特许生产商共29家，特许零售商共58家，其中不乏安踏体育、元隆雅图、文投控股、王府井、中体产业等上市公司。其中，元隆雅图被许可生产徽章、钥匙扣等非金属制品，贵金属制品，毛绒及各类材质玩具三类特许商品;文投控股被许可生产贵金属制品、工艺品、陶瓷制品特许商品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E预计整个冬奥周期，特许商品收入将突破25亿元。在北京冬奥会拉动下，相关的赛事营销、周边衍生品销售等活动将逐步展开，产业链相关公司或进入业绩兑现期，建议持续关注体育板块及线下文体活动恢复带来的机会。\u003Cstrong\u003E\u003Cstrong\u003E对于特许经营行业，奥运特许权商品将随着奥运会的到来获得超额销售增长，除了弥补奥运特许权费用外，还将获得数量可观的净利润。\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"color: rgb(127, 127, 127); font-size: 14px; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E声明：本文图片来源于网络，侵删。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong style=\"caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E春节进入尾声，\u003C\u002Fstrong\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cstrong\u003E冬奥接棒迎喜\u003C\u002Fstrong\u003E\u003Cstrong\u003E~\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2022-02-07\u002F6200f23acf8bb.jpg\" alt=\"src=http___imgm.gmw.cn_attachement_jpg_site215_20220206_6641231413351200625.jpg&refer=http___imgm.gmw.jpg\" data-ratio=\"0.6033333333333334\" data-w=\"600\" style=\"box-sizing: border-box; vertical-align: inherit; width: 1039px;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E日常生活和体育八竿子打不着的当代人，都迷上了这届冬奥会吉祥物，一个被冰壳包裹的大熊猫玩偶——冰墩墩。随着冬奥会开幕，不管是朋友圈、微博还是其他社交平台，含“墩”量的日渐升高，见证了顶流的诞生。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E2月4日，冬奥会开幕式当晚，\u003Cstrong\u003E\u003Cstrong\u003E冰墩墩在微博体育超话排行榜冲到第\u003C\u002Fstrong\u003E\u003Cstrong\u003E6\u003C\u002Fstrong\u003E\u003Cstrong\u003E。现在打开体育超话，冰墩墩已稳坐\u003C\u002Fstrong\u003E\u003Cstrong\u003E“\u003C\u002Fstrong\u003E\u003Cstrong\u003E体育明星\u003C\u002Fstrong\u003E\u003Cstrong\u003E” NO.1\u003C\u002Fstrong\u003E\u003Cstrong\u003E的位置，超越羽生结弦、樊振东、孙颖莎和马龙等奥运冠军选手。\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E和冰墩墩相关的周边产品，刚一放货就被抢光。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2022-02-07\u002F6200f27c539e2.png\" alt=\"cc43b56d1f624bf6a5028ef471d6a2a3fa44efd11532eee5b85049dcc0458ed9.png\" data-ratio=\"1.3855072463768117\" data-w=\"690\" style=\"box-sizing: border-box; vertical-align: inherit; width: 1039px;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E多款手办、纪念徽章等北京冬奥周边在线上官方旗舰店显示售罄，冰墩墩、雪容融备受欢迎。冰墩墩背后的特许生产和销售企业有望受益。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E从开幕式上呆萌可爱、被工作人员拉着离场的冰墩墩人偶，聊到只有获奖选手才能拥有的限定款非卖品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E迅速蔓延的热度引起了官媒的注意力。在@央视新闻 主持的热搜话题#别忘了冰墩墩的好伙伴雪容融#中，先火一步的冰墩墩借着热度劲儿，把冬残奥会吉祥物雪容融也带入人们的视野中，并引发了网友自发的追捧和点击。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E面对实火无疑的冰墩墩，已经拥有它的网友们开始尽情嘚瑟，一边晒出早前冬奥周边无人问津时购入的冰墩墩，一边不经意的凡尔赛。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft 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