真假?今年亚马逊可能举办2次Prime Day!

2022-04-28
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作者:小桦
来源: 爱客盛

美国买家数据库试用

真假?今年亚马逊可能举办2次Prime Day!-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

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真假?今年亚马逊可能举办2次Prime Day!

小桦 04-19
小编有话说
据外媒报道和多位消息人士透露,亚马逊计划在6月举行会员日,将比传统的七月大促活动提前一个月

据外媒报道和多位消息人士透露,亚马逊计划在6月举行会员日,将比传统的七月大促活动提前一个月。同时,亚马逊管理层还考虑在秋季举行第二个Prime Day。


出海资讯真假?今年亚马逊可能举办2次Prime Day!

(图源外媒)


去年,由于冠状病毒危机导致各方面工作的延迟,亚马逊将Prime Day推延至10月。Recode报告显示,2021年的Prime Day可能会在6月中下旬举行。


外媒称,亚马逊之所以做出改变,为的是想重振Q2的业绩,相较于疫情爆发之初的平台整体流量和销量的激增,Q2的表现平平无奇。亚马逊发言人表示,华尔街的风向亦或是季度报告都不会影响亚马逊整体布局,但对Prime Day提前至6月的消息不予置评。


目前,Prime Day的销售额已经突破黑五和网一的销售额之和。


亚马逊没有披露2021年10月Prime Day期间的营收,但根据Digital Commerce 360的分析,2020年Prime Day在全球范围内斩获了104亿美元的收入,相较于2019年7月Prime Day 的72亿美元增长了44%。


CNET的一份报告推测,亚马逊之所以将Prime Day活动提前,是因为预计今年盛夏将成为美国疫情的拐点,民众酝酿出游计划同时必将带动消费


虽然现在还未确定是否可以顺利举行两次Prime Day,但从种种信号来看,亚马逊提前举办甚至举办两次Prime Day的可能性很大。

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style=\"margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E据外媒报道和多位消息人士透露,\u003Cstrong\u003E亚马逊计划在6月举行会员日,将比传统的七月大促活动提前一个月。同时,亚马逊管理层还考虑在秋季举行第二个Prime Day。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"margin: 0px; padding: 0px; max-width: 100%;\"\u003E\u003Cbr style=\"margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); text-align: center; line-height: 2em;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-19\u002F1618795417424309.png\" title=\"image.png\" alt=\"image.png\" width=\"634\" height=\"360\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-19\u002F1618795417424309.png\" style=\"width: 634px; height: 360px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); text-align: center; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E(图源外媒)\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp helvetica=\"\" pingfang=\"\" hiragino=\"\" sans=\"\" microsoft=\"\" yahei=\"\" font-size:=\"\" letter-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-align:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51);\"\u003E\u003Cbr style=\"margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" font-size:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"letter-spacing: 1px;\"\u003E去年,由于冠状病毒危机导致各方面工作的延迟,亚马逊将Prime Day推延至10月。Recode报告显示,2021年的Prime Day可能会在6月中下旬举行。\u003Cbr style=\"margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 1px;\"\u003E\u003Cbr style=\"margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal;\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cp style=\"white-space: normal; margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" letter-spacing:=\"\" font-size:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\"\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" font-size:=\"\" style=\"letter-spacing: 1px;\"\u003E外媒称,亚马逊之所以做出改变,为的是想\u003C\u002Fspan\u003E\u003Cstrong\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" font-size:=\"\" color:=\"\" style=\"letter-spacing: 1px;\"\u003E重振Q2的业绩\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" font-size:=\"\" style=\"letter-spacing: 1px;\"\u003E,相较于疫情爆发之初的平台整体流量和销量的激增,Q2的表现平平无奇。亚马逊发言人表示,华尔街的风向亦或是季度报告都不会影响亚马逊整体布局,但对Prime Day提前至6月的消息不予置评。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 1px;\"\u003E\u003Cbr style=\"margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 1px;\"\u003E目前,Prime Day的销售额已经突破黑五和网一的销售额之和。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Csection helvetica=\"\" pingfang=\"\" hiragino=\"\" sans=\"\" microsoft=\"\" yahei=\"\" font-size:=\"\" letter-spacing:=\"\" text-align:=\"\" white-space:=\"\" background-color:=\"\" line-height:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"white-space: normal; margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51);\"\u003E\u003Cbr style=\"margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\"\u002F\u003E\u003C\u002Fsection\u003E\u003Cp style=\"white-space: normal; margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" font-size:=\"\" letter-spacing:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\"\u003E亚马逊没有披露2021年10月Prime Day期间的营收,但根据Digital Commerce 360的分析,2020年Prime Day在全球范围内斩获了\u003C\u002Fspan\u003E\u003Cstrong\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" font-size:=\"\" letter-spacing:=\"\" color:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\"\u003E104亿美元\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" font-size:=\"\" letter-spacing:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\"\u003E的收入,相较于2019年7月Prime Day 的72亿美元增长了44%。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Csection helvetica=\"\" pingfang=\"\" hiragino=\"\" sans=\"\" microsoft=\"\" yahei=\"\" font-size:=\"\" letter-spacing:=\"\" text-align:=\"\" white-space:=\"\" background-color:=\"\" line-height:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"white-space: normal; margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51);\"\u003E\u003Cbr style=\"margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\"\u002F\u003E\u003C\u002Fsection\u003E\u003Cp style=\"white-space: normal; margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 1px;\"\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" font-size:=\"\"\u003ECNET的一份报告推测,亚马逊之所以将Prime Day活动提前,是因为\u003C\u002Fspan\u003E\u003Cstrong\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" font-size:=\"\" color:=\"\"\u003E预计今年盛夏将成为美国疫情的拐点,民众酝酿出游计划同时必将带动消费\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cspan microsoft=\"\" margin:=\"\" padding:=\"\" max-width:=\"\" font-size:=\"\"\u003E。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Csection helvetica=\"\" pingfang=\"\" hiragino=\"\" sans=\"\" microsoft=\"\" yahei=\"\" font-size:=\"\" letter-spacing:=\"\" text-align:=\"\" white-space:=\"\" background-color:=\"\" line-height:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"white-space: normal; margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51);\"\u003E\u003Cbr style=\"margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\"\u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal;\"\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 15px; white-space: normal; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\" box-sizing:=\"\" border-box=\"\" overflow-wrap:=\"\" break-word=\"\" style=\"margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 1px;\"\u003E虽然现在还未确定是否可以顺利举行两次Prime Day,但从种种信号来看,亚马逊提前举办甚至举办两次Prime Day的可能性很大。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E","据外媒报道和多位消息人士透露,亚马逊计划在6月举行会员日,将比传统的七月大促活动提前一个月","实时头条",true,"https:\u002F\u002Fai-img.aiecoms.com\u002Fmarket_operation\u002F2022-04-06\u002F624cfe3dc2456.png","2022\u002F04\u002F18 09:00","2022\u002F05\u002F18 18:00","https:\u002F\u002Fai-img.aiecoms.com\u002Fmarket_operation\u002F2022-04-20\u002F625f856ee5b22.jpg",300,"广东省深圳市龙岗区鹰熊汇直播间(线上直播选品)","https:\u002F\u002Fai-img.aiecoms.com\u002Fmarket_operation\u002F2022-04-06\u002F624cfde792c35.png","https:\u002F\u002Fai-img.aiecoms.com\u002Fmarket_operation\u002F2022-04-22\u002F626288584c945.png","橙子","10小时前","TikTok",21,"独立站","萝卜","昨天","AIECOMS","\u002F"));
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