有人丢失千条评论，有人暴增百条评论，亚马逊Review政策巨变？

有人丢失千条评论，有人暴增百条评论，亚马逊Review政策巨变？-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:q,info:{id:q,title:r,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-04-22\u002F60810a9cab6a3.jpeg",author:"小莫",published_time:"04-22",category_id:k,content:"\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E火出圈的国际Review\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E表象很好，实际漏洞很多？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E多站点卖家review\u003Cspan microsoft=\"\" font-size:=\"\" color:=\"\"\u003E\u003Cstrong\u003E数量蹭蹭涨，\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E小白卖家仍摆脱不了\u003Cspan microsoft=\"\" font-size:=\"\" color:=\"\"\u003E\u003Cstrong\u003E贴身陪跑的命运\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E还出现了国际评论还是无法同步的问题，\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E甚至同步后的\u003Cspan microsoft=\"\" font-size:=\"\" color:=\"\"\u003E\u003Cstrong\u003E一些产品丢失数千条评论\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan style=\"color: rgb(0, 112, 192);\"\u003E\u003Cstrong\u003E有人欢喜有人愁，最终的解决方法居然是……\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E \u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611716768.jpeg\" title=\"Amazon-ASIN-suspension-scaled.jpeg\" alt=\"Amazon-ASIN-suspension-scaled.jpeg\" width=\"765\" height=\"387\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611716768.jpeg\" style=\"width: 765px; height: 387px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E图源外媒\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E在全球范围内，当消费者对市场上所谓的“同类最佳”网站进行评论时，转化率同比增长了138％。庞大的产品评论库是亚马逊打造的众多竞争优势之一。研究发现，有56%的美国消费者更依赖于产品的评论，并为其做出明智的购买决定。评论不仅有助于获得良好的排名，而且还是重要的购买驱动力。好评越多，越有利于推动消费者做出购买决定。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E去年，亚马逊为改变留评率不足1%的窘境，推出国际Review，实现全球站点共享评论。合并后，显示来源站点和不同语言review。在新版的review中，着重显示评级，而淡化评论数量。众所周知，亚马逊对评论操纵采取零容忍政策，风控越来越严格，近来更有加大打击力度之势。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611309760.jpg\" title=\"合并后评论.jpg\" alt=\"合并后评论.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611309760.jpg\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611202706.jpg\" title=\"微信图片_20210421111050.jpg\" alt=\"微信图片_20210421111050.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611202706.jpg\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E图源网络侵删\u003C\u002Fspan\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E平台一点风吹草动，都会让卖家的运营状况伤筋动骨。总而言之，共享review对卖家而言是利大于弊的，给特定的卖家带来好消息，也对部分卖家造成一些实际损害。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E这个功能能让卖家更容易去获取评论，改善市场环境。特别是有助于新产品的运营，新产品上架后，即便评论数量不多，但依然可有较好的星级，也能快速获得不同国家用户的好评。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E不过平台的小心思怎么逃得过卖家的火眼金睛。表面上是同步全站点的评论力量，为用户挑选更优质的产品，但这一举措的背后是以评论为诱饵，引导卖家开通更多站点。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611994589.jpg\" title=\"微信图片_20210421095750.jpg\" alt=\"微信图片_20210421095750.jpg\" width=\"819\" height=\"438\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611994589.jpg\" style=\"width: 819px; height: 438px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E图源网络侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E亚马逊的共享review是需要手动操作的，目前合并国际评论，只限于合并评价的产品不存在变体，卖家通过操作产品的ASN来完成合并。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E不少卖家在操作过程中遇到了不少问题。一些ASIN的评论合并不了，一些产品丢失了数千条评论，还有部分卖家为了提高评论数量，乱合僵尸listing，跨站点跟卖，导致自己的店铺遭殃。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611498636.png\" title=\"来源：reddit.png\" alt=\"来源：reddit.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611498636.png\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611684459.png\" title=\"来源：reddit 1.png\" alt=\"来源：reddit 1.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611684459.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611344205.png\" title=\"微信图片_20210421134622.png\" alt=\"微信图片_20210421134622.png\" microsoft=\"\" white-space:=\"\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611344205.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E来源：reddit  \u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E亚马逊似乎是为每个人制定不同的“规则”，发布不同的“规则”，然后随机执行。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E截至日前，也找不到明确的解释来说明为什么某些ASIN被排除在外。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E对于多站点的卖家而言无疑是锦上添花，Review增加势在必得，也意味着卖家可以投入更多资源在低成本高效率的站点上。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E不少卖家发现共享review让他们的review数量从个位数涨到了三位数。尤其是一些3C类卖家，原本是动辄几千上万个评论，合并之后，评论数将呈几何级增长。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611762257.png\" title=\"论坛：知无不言.png\" alt=\"论坛：知无不言.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611762257.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611400441.png\" title=\"无法共享.png\" alt=\"无法共享.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611400441.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E论坛：知无不言\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E但这对于刚起步的小白卖家，显然不是那么友好。面对review数量庞大的竞争对手，跨境行业竞争压力倍增，小卖家只能通过低价、巨量广告投入等方式进行竞争，运营成本将显著增加！\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E如果合并的评论中存在大量的恶意差评，合并后的评论反而会影响产品的成交和转换。目前移除国际评论只能通过向亚马逊平台提供证据，让客服帮忙取消。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E不少卖家另辟蹊径，衍生很多违法操作，但平台的整顿和合规化只会迟到，不会缺席。投机取巧的卖家听小编一句劝，合规经营才是正道。卖家眼光要放得长远，只有好质量才能让各个站点的好评都能站得住脚，不为一时利益所限，舍小利趋大利。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 25px; margin-bottom: 25px; white-space: normal; text-align: center;\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E火出圈的国际Review\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E表象很好，实际漏洞很多？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E多站点卖家review\u003Cspan microsoft=\"\" font-size:=\"\" color:=\"\"\u003E\u003Cstrong\u003E数量蹭蹭涨，\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E小白卖家仍摆脱不了\u003Cspan microsoft=\"\" font-size:=\"\" color:=\"\"\u003E\u003Cstrong\u003E贴身陪跑的命运\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E还出现了国际评论还是无法同步的问题，\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E甚至同步后的\u003Cspan microsoft=\"\" font-size:=\"\" color:=\"\"\u003E\u003Cstrong\u003E一些产品丢失数千条评论\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan style=\"color: rgb(0, 112, 192);\"\u003E\u003Cstrong\u003E有人欢喜有人愁，最终的解决方法居然是……\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E \u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611716768.jpeg\" title=\"Amazon-ASIN-suspension-scaled.jpeg\" alt=\"Amazon-ASIN-suspension-scaled.jpeg\" width=\"765\" height=\"387\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-04-22\u002F1619069611716768.jpeg\" style=\"width: 765px; height: 387px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" font-size:=\"\"\u003E图源外媒\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; margin-top: 15px; margin-bottom: 15px; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\" 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