美国兴起罐装鸡尾酒热潮，未来几年市场将达30亿至40亿美元

美国兴起罐装鸡尾酒热潮，未来几年市场将达30亿至40亿美元-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-06-02\u002F60b7520a6537e.jpg",author:m,published_time:"06-02",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E疫情对餐饮业造成了沉重打击，导致食品销售呈螺旋式下降。然而，并非一切品类都受到了影响。商店和电子商务的较高销售额一直让酒类公司保持高昂的情绪。事实上，根据 IWSR Drinks Market Analysis 的数据，\u003Cstrong\u003E2020 年在线酒类销售额猛增了三分之一\u003C\u002Fstrong\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-02\u002F1622626862148325.jpg\" title=\"CannedCocktails6-1200x630.jpg\" alt=\"CannedCocktails6-1200x630.jpg\" width=\"720\" height=\"420\" border=\"0\" vspace=\"0\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-02\u002F1622626862148325.jpg\" style=\"width: 720px; height: 420px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E根据行业分析机构IWSR的数据，\u003Cstrong\u003E2019年至2020年，美国预混鸡尾酒类增长了50%\u003C\u002Fstrong\u003E。根据美国蒸馏酒委员会的报告，该细分市场仍然相对较小，仅占美国烈酒销量的 3%。但企业和行业专家预计，后疫情时代罐装鸡尾酒将出现巨大增长。美国银行证券(Bank of America Securities)预计，\u003Cstrong\u003E未来几年这类业务的营收将达到30亿至40亿美元。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E硬苏打水的兴起推动了罐装鸡尾酒的日益普及。即饮伏特加苏打水或杜松子酒吸引了寻求口味更浓或酒精含量更高饮料的消费者，而且品类也随着种类的增加而扩大。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E像硬苏打水一样，罐装鸡尾酒也吸引了那些根据方便性和口味来选择酒精饮料的消费者。然而，即饮鸡尾酒通常更高档，因为它们的基酒是由真正的烈酒制成的，而不是硬苏打水或柠檬水中的糖或麦芽。一盒六瓶装的硬苏打水通常要花费消费者10美元左右，这也是一盒四罐装鸡尾酒的价格。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-02\u002F1622626863954188.jpg\" title=\"_Canned-Cocktails-Lede-1.jpg\" alt=\"_Canned-Cocktails-Lede-1.jpg\" width=\"720\" height=\"500\" border=\"0\" vspace=\"0\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-02\u002F1622626863954188.jpg\" style=\"width: 720px; height: 500px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在3月份给客户的一份报告中，美国银行(Bank of America)的饮料分析师认为，百威英博(Anheuser-Busch InBev)和帝亚吉欧(Diageo)将成为关键参与者。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E酒类巨头百威英博(AB InBev)于2019年通过收购圣地亚哥工艺酿酒厂Cutwater从而进入该领域。根据IRI截至5月9日的13周数据，Cutwater是第二畅销的罐装鸡尾酒品牌，在即饮鸡尾酒市场占有10%的份额。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E对百威英博来说，收购是进军新领域的一种方式，因为近年来啤酒消费量一直呈下降趋势，所以公司急需开拓新品类。该公司啤酒部门的总裁法布里西奥·佐兹尼(fabicio Zonzini)说，他的部门的首要任务是开发即饮饮料。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在之后，酒类市场可能会继续蓬勃发展，因为许多人已经意识到网上购物和在家喝酒的便利性。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E即使消费者蜂拥回到他们最喜欢的酒吧，罐装鸡尾酒的上升趋势预计也不会消失，这一品类是增长最快的酒类类别，饮料公司和行业专家预计其增长速度还会更快。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-02\u002F1622626863430145.jpg\" title=\"https___specials-images.forbesimg.com_imageserve_5ec80c4eb7c26f0006f539f9_0x0.jpg\" alt=\"https___specials-images.forbesimg.com_imageserve_5ec80c4eb7c26f0006f539f9_0x0.jpg\" width=\"720\" height=\"500\" border=\"0\" vspace=\"0\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-02\u002F1622626863430145.jpg\" style=\"width: 720px; height: 500px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E电商在 2020 年以前所未有的方式推动了美国的酒类销售，鉴于人们更愿意在网上订购和购买，今年电商平台上酒类的销售也将同样出色。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E在疫情之前，电子商务仅占零售店酒类总销售额的 3% 至 5%。但是，它目前占到了 30% 以上。事实上，在封锁时间更长或更严格的地方，这一比例接近 45%。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E对于酒类电商卖家而言，商品同质化往往会导致销量难以增长，尝试新的垂直品类，或许是破局的好方法。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E疫情对餐饮业造成了沉重打击，导致食品销售呈螺旋式下降。然而，并非一切品类都受到了影响。商店和电子商务的较高销售额一直让酒类公司保持高昂的情绪。事实上，根据 IWSR Drinks Market Analysis 的数据，\u003Cstrong\u003E2020 年在线酒类销售额猛增了三分之一\u003C\u002Fstrong\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-02\u002F1622626862148325.jpg\" title=\"CannedCocktails6-1200x630.jpg\" alt=\"CannedCocktails6-1200x630.jpg\" width=\"720\" height=\"420\" border=\"0\" vspace=\"0\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-02\u002F1622626862148325.jpg\" style=\"width: 720px; height: 420px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E根据行业分析机构IWSR的数据，\u003Cstrong\u003E2019年至2020年，美国预混鸡尾酒类增长了50%\u003C\u002Fstrong\u003E。根据美国蒸馏酒委员会的报告，该细分市场仍然相对较小，仅占美国烈酒销量的 3%。但企业和行业专家预计，后疫情时代罐装鸡尾酒将出现巨大增长。美国银行证券(Bank of America Securities)预计，\u003Cstrong\u003E未来几年这类业务的营收将达到30亿至40亿美元。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E硬苏打水的兴起推动了罐装鸡尾酒的日益普及。即饮伏特加苏打水或杜松子酒吸引了寻求口味更浓或酒精含量更高饮料的消费者，而且品类也随着种类的增加而扩大。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E像硬苏打水一样，罐装鸡尾酒也吸引了那些根据方便性和口味来选择酒精饮料的消费者。然而，即饮鸡尾酒通常更高档，因为它们的基酒是由真正的烈?...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,"美国市场","罐装鸡尾酒"],summary:t,hits:117,category:{id:j,name:u}},canBrowse:v,title:s,desc:t,keyword:"跨境电商,美国市场,罐装鸡尾酒",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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