流量巨大!掘金俄罗斯市场正当时,中国卖家入驻JOOM最全优惠攻略!-爱客盛AIECOMS
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流量巨大!掘金俄罗斯市场正当时,中国卖家入驻JOOM最全优惠攻略!
萝卜 06-17
小编有话说
俄罗斯电商平台Joom以销售中国制造服装、配件等产品出名。近期,该平台正在积极扩张!
俄罗斯电商平台Joom以销售中国制造服装、配件等产品出名。近期,该平台正在积极扩张!这个属于俄罗斯的小众市场,每月俄罗斯GMV与订单增长达50%。毋庸置疑,Joom是今年增长速度飞快的电商平台。

(图源自Joom平台)
Joom平台是俄罗斯知名的电商平台,是全新的快速增长的移动端购物平台,于2016年6月份上线。成立之后即爆发式发展,成为全球发展速度最快的电商平台。期初目标市场主要针对俄罗斯境,成立当年11月份,joom平台开始对中国卖家开放,之后更是进入高速发展阶段,成为中国跨境卖家热衷的平台之一,甚至在其官网的平台介绍上是这样开头:
“Joom is an online marketplace for products from China, where you will find everything you need (and even more!) at very low prices.”
Joom平台和亚马逊平台销售账号、店铺区别

(图源自Joom平台)
Joom平台和亚马逊平台还是有差别的,Joom和亚马逊都是一个卖家只能注册一个账号,但是在一个账号的条件下,Joom平台的一个卖家可以开很多个店铺,就是默认设置是一个卖家可以开50个店铺的,如果觉得50个店铺数量还不够的话,可以给Joom发邮件申请更多的店铺,每个店铺可以发布上限是一千个产品,且每个店铺里面的产品必须是不一样的,不能把同一个产品发布在其他店铺里。
一个Joom店铺最多可上架1000条产品listings,包括活跃listings和失效listings。
Joom账号用来管理店铺,店铺用来添加产品、销售。消费者看到的卖家店铺,如下图所示,他们可以关注店铺,然后在店铺产品更新时收到通知。

(图源自Joom平台)
Joom正疯狂向中国卖家扩张招商!猛砸福利优惠!
目前Joom已经在暗搓搓的准备大量中国招商了,截至到2020年底,Joom由于卖家政策缩进,总共加起来才4000+个卖家入驻,现在流量巨大,但是大家也都知道,卖家越来越多,就会越来越难入驻,所以大家还是要抓住这段时间的福利哦!

(图源自网络,侵删)
6月1日起,Joom平台面向中国卖家正式开放招商!为帮助更多的优质电商卖家掘金俄罗斯及欧洲市场,本次Joom不仅取消了其他电商平台店铺认证的环节,还优化了注册审核流程,帮助卖家快速完成入驻。
在2021年6月1日前已经提交入驻申请的卖家,Joom也于近日打开了入驻通道,只要卖家依照上述流程登陆后台完成KYC认证,审核通过后即可激活账户,无需重复注册。
鹰熊汇小编总结:俄罗斯人更趋向于购买性价比高的商品,这给电商的发展提供了良好契机,尤其是价格优势明显的跨境电商。俄罗斯跨境电商网购商品中,排在第一位的是鞋服,占32%;电子产品、电脑、手机占23%;美容品占21%;家电用品占17%等,这些都是中国制造的强项,想要掘金俄罗斯的卖家可以提前布局!
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0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E俄罗斯电商平台Joom以销售中国制造服装、配件等产品出名。近期,该平台正在积极扩张!这个属于俄罗斯的小众市场,每月俄罗斯GMV与订单增长达50%。毋庸置疑,\u003Cspan style=\"color: rgb(192, 0, 0);\"\u003E\u003Cstrong\u003EJoom是今年增长速度飞快的电商平台\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: center; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg width=\"825\" height=\"385\" style=\"width: 825px; height: 385px;\" alt=\"1.jpg\" src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-17\u002F1623922802676757.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-17\u002F1623922802676757.jpg\" data-w=\"800\" data-ratio=\"0.47375\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: center; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E(图源自Joom平台)\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: justify; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EJoom平台是俄罗斯知名的电商平台,是全新的快速增长的移动端购物平台,于2016年6月份上线。成立之后即爆发式发展,成为全球发展速度最快的电商平台。期初目标市场主要针对俄罗斯境,成立\u003Cspan style=\"color: rgb(0, 112, 192);\"\u003E\u003Cstrong\u003E\u003Cstrong\u003E当年\u003C\u002Fstrong\u003E\u003Cstrong\u003E11\u003C\u002Fstrong\u003E\u003Cstrong\u003E月份,\u003C\u002Fstrong\u003E\u003Cstrong\u003Ejoom\u003C\u002Fstrong\u003E\u003Cstrong\u003E平台开始对中国卖家开放,之后更是进入高速发展阶段,成为中国跨境卖家热衷的平台之一\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003Cspan style=\"color: rgb(0, 0, 0);\"\u003E,\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E甚至在其官网的平台介绍上是这样开头:\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: justify; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“Joom is an online marketplace for products from China, where you will find everything you need (and even more!) at very low prices.”\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: justify; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cstrong\u003EJoom\u003C\u002Fstrong\u003E\u003Cstrong\u003E平台\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003Cstrong\u003E\u003Cstrong\u003E和亚马逊平台\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003Cstrong\u003E\u003Cstrong\u003E销售账号\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003Cstrong\u003E\u003Cstrong\u003E、\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003Cstrong\u003E\u003Cstrong\u003E店铺区别\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: center; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cimg width=\"767\" height=\"316\" style=\"width: 767px; height: 316px;\" alt=\"6.png\" src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-17\u002F1623922802263130.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-17\u002F1623922802263130.png\" data-w=\"697\" data-ratio=\"0.4131994261119082\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: center; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E(图源自Joom平台)\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: justify; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EJoom平台和亚马逊平台还是有差别的\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E,\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EJoom和亚马逊都是一个卖家只能注册一个账号\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E,但是在一个账号的条件下,\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cspan style=\"color: rgb(0, 112, 192);\"\u003E\u003Cstrong\u003EJoom平台的一个卖家可以\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cspan style=\"color: rgb(0, 112, 192);\"\u003E\u003Cstrong\u003E开很多个店铺\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E,就是默认设置是一个卖家可以\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cspan style=\"color: rgb(0, 112, 192);\"\u003E\u003Cstrong\u003E开50个店铺\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E的,如果觉得50个店铺数量还不够的话,可以给Joom发邮件申请更多的店铺,每个店铺可以发布上限是一千个产品,且每个店铺里面的产品必须是不一样的,不能把同一个产品发布在其他店铺里。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: justify; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cspan style=\"color: rgb(192, 0, 0);\"\u003E\u003Cstrong\u003E一个Joom店铺最多可上架1000条产品listings\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E,包括活跃listings和失效listings。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: justify; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cspan style=\"color: rgb(192, 0, 0);\"\u003E\u003Cstrong\u003EJoom账号用来管理店铺,店铺用来添加产品、销售\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E。消费者看到的卖家店铺,如下图所示,他们可以关注店铺,然后在店铺产品更新时收到通知。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: center; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg width=\"810\" height=\"290\" style=\"width: 810px; height: 290px;\" alt=\"4.png\" src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-17\u002F1623922802276923.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-17\u002F1623922802276923.png\" data-w=\"698\" data-ratio=\"0.333810888252149\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: center; color: rgb(0, 0, 0); text-transform: none; line-height: 2em; text-indent: 0px; letter-spacing: 1px; font-family: sans-serif; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E(图源自Joom平台)\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin: 5px 0px 25px; text-align: justify; color: rgb(0, 0, 0); tex