进军拉美市场！Etsy以2.17亿美元收购巴西电商网站Elo7

进军拉美市场！Etsy以2.17亿美元收购巴西电商网站Elo7-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-06-29\u002F60daee2acc9fb.jpg",author:m,published_time:"06-29",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E昨日，\u003Cstrong\u003EEtsy宣布以\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E2.17亿美元\u003C\u002Fspan\u003E收购巴西手工艺品电商网站Elo7——一家专门从事定制产品的巴西在线市场，\u003Cspan style=\"color: rgb(0, 112, 192);\"\u003E这将是其进入拉丁美洲市场的第一步\u003C\u002Fspan\u003E。\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-29\u002F1624960595159571.jpg\" alt=\"Etsy-Elo7.jpg\" data-ratio=\"0.6666666666666666\" data-w=\"1200\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-29\u002F1624960595159571.jpg\" width=\"668\" height=\"517\" style=\"width: 668px; height: 517px;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图片来自网络，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003EElo7成立于 2008 年，是一家私营企\u003Cspan style=\"caret-color: red;\"\u003E业，拥有 \u003C\u002Fspan\u003E\u003Cspan style=\"caret-color: red;\"\u003E150 \u003C\u002Fspan\u003E\u003Cspan style=\"caret-color: red;\"\u003E名全职员工，被认为是巴西定制商品的领导者，拥有极高的本地知名度，在巴西电商网站中排名前十。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003EElo7是巴西最大的电商平台之一，拥有5.6万卖家，向巴西超过190万购物者销售商品，目前平台上有大约800万件商品在售，涵盖40多个商品类别，其中大部分是定制的。根据报道，Elo7超过50%的商品销售总额（GMS）来自“特殊事件和生活时刻”类别，例如婚礼、婴儿、家居装饰和儿童派对。\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E目前在拉美地区，电商的渗透率不到10%。市场研究公司欧睿咨询的数据显示，这个市场今年的收入有望达到约290亿美元，预计年增长率将达到26%。\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003EEtsy首席执行官约什·希弗曼（Josh Silverman）在接受采访时表示：“巴西是全球最大的经济体之一，但电商仍处于早期发展阶段。我们认为，巴西电商行业的增长前景很好。Elo7处于非常有利的地位去利用这样的趋势，因此这笔收购是完美的结合。”\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-29\u002F1624960595229739.jpg\" alt=\"bigstock-ryazan-russia--july------248341981.jpg\" data-ratio=\"0.6666666666666666\" data-w=\"1080\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-29\u002F1624960595229739.jpg\" width=\"613\" height=\"471\" style=\"width: 613px; height: 471px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图片来自网络，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E希弗曼还说道：“Elo7 是‘巴西的 Etsy ’，其目的和商业模式与我们类似。在我们最近同意收购 Depop 之后，我们很高兴将另一个独特的市场带入Etsy 家族。这笔交易将为我们在拉丁美洲建立一个立足点，这是一个渗透率低的电子商务地区，Etsy 目前在该地区没有有意义的客户群。我们期待着 Elo7 才华横溢的领导团队和员工加入 Etsy 家族。”\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E在本月初的时候，Etsy以16.25亿美元收购了二手时尚电商Depop。据报道，与Depop一样，交易完成后，Elo7将继续由其现有领导层作为独立市场运营，此次收购预计将在第三季度完成。\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E在完成对 Elo7 的收购以及最近宣布的与 Depop 的交易之后，Etsy, Inc. 将运营四个高度差异化、非商品化且深受喜爱的电子商务品牌：Etsy、Reverb、Depop 和 Elo7。这些市场将独立运营，同时受益于产品、营销、技术和客户支持方面的共享专业知识。\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E昨日，\u003Cstrong\u003EEtsy宣布以\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E2.17亿美元\u003C\u002Fspan\u003E收购巴西手工艺品电商网站Elo7——一家专门从事定制产品的巴西在线市场，\u003Cspan style=\"color: rgb(0, 112, 192);\"\u003E这将是其进入拉丁美洲市场的第一步\u003C\u002Fspan\u003E。\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-29\u002F1624960595159571.jpg\" alt=\"Etsy-Elo7.jpg\" data-ratio=\"0.6666666666666666\" data-w=\"1200\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-06-29\u002F1624960595159571.jpg\" width=\"668\" height=\"517\" style=\"width: 668px; height: 517px;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图片来自网络，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003EElo7成立于 2008 年，是一家私营企\u003Cspan style=\"caret-color: red;\"\u003E业，拥有 \u003C\u002Fspan\u003E\u003Cspan style=\"caret-color: red;\"\u003E150 \u003C\u002Fspan\u003E\u003Cspan style=\"caret-color: red;\"\u003E名全职员工，被认为是巴西定制商品的领导者，拥有极高的本地知名度，在巴西电商网站中排名前十。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 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