速卖通把“天猫双11晚会”开到了亚马逊的“后花园”

速卖通把“天猫双11晚会”开到了亚马逊的“后花园”-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L,M){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-09-15\u002F6141c7dc18f37.jpg",author:"大雄",published_time:"09-15",category_id:k,content:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E亚马逊真的能挡住阿里巴巴的疯狂攻势吗？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E9月14日，阿里巴巴全球速卖通举行2021双11战略发布会，宣布将首次把国内的天猫双11晚会形式引入西班牙、法国、巴西等重点运营国家。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E这几乎是在亚马逊的“后花园”扔了一个核弹。以法国、西班牙为代表的欧洲五国和拉美的巴西向来是亚马逊的领地，要么文化同源，要么地理相近，是亚马逊除了本土美国以外最坚固的阵地，早已固若金汤，堪称“后花园”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E然而，阿里速卖通绝非一般对手，虽说在电子商务上，阿里是学习者，但是得益于中国市场的成功经验，阿里巴巴相比亚马逊在电商模式创新上显然更有优势。亚马逊的对手千千万，论体量和资金实力，也只有阿里巴巴可以分庭抗礼。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-09-15\u002F1631701006746195.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-09-15\u002F1631701006746195.jpg\" title=\"1631701006746195.jpg\" alt=\"pexels-pixabay-37323.jpg\"\u002F\u003E图源网络，侵删 \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E这次速卖通把天猫双11晚会形式搬到欧洲和拉美，就非常有想象空间。我们中国人对天猫双11晚会是非常熟悉的，大量的明星网红带来各自的带货演出，背后是海啸般的流量，所激发的节日狂欢气氛和消费狂潮让人叹为观止。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E此次晚会，速卖通充分运用本地化战术，策划基于社交媒体的裂变玩法，将整合当地电视台、社交媒体、网红达人等资源矩阵，多达3000多位西班牙、法国、巴西等地当地知名网红，通过答题、直播、带货等方式让海外消费者快速挑选中国好货，平台还将发放亿元红包、优惠券补贴等等，还有特别重要的一点，双11在亚马逊黑五网一大促之前。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E不知道，速卖通的这场拦截战会分掉亚马逊在这几大市场的多少成交额呢？让我们拭目以待吧。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E亚马逊真的能挡住阿里巴巴的疯狂攻势吗？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E9月14日，阿里巴巴全球速卖通举行2021双11战略发布会，宣布将首次把国内的天猫双11晚会形式引入西班牙、法国、巴西等重点运营国家。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 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