增长迅速！沃尔玛第三方卖家数突破十万，2020年GMV翻倍

增长迅速！沃尔玛第三方卖家数突破十万，2020年GMV翻倍-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L,M){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-07-14\u002F60ee9f824358b.jpg",author:m,published_time:"07-14",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在今年的3月，沃尔玛市场上有81820名卖家，\u003Cstrong\u003E随着大量新卖家的加入，沃尔玛的第三方卖家数量已经超过了\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E10万\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E，这也是其连续第二年卖家数量翻倍增长。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-14\u002F1626251185192475.jpg\" alt=\"shutterstock_293073074-630x432.jpg\" data-ratio=\"0.6857142857142857\" data-w=\"630\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-14\u002F1626251185192475.jpg\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源网络，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在2020年7月，沃尔玛市场上的第三方卖家超过了5万名。\u003Cstrong\u003E最近几个月，平台每月新增近5000名卖家。\u003C\u002Fstrong\u003E不过，与许多大电商市场一样，这些卖家中有许多并没有进入活跃状态，\u003Cstrong\u003E根据Marketplace Pulse的数据，目前10万名卖家中有仅有3.5万名卖家在挂牌销售产品。\u003C\u002Fstrong\u003E尽管如此，\u003Cstrong\u003E沃尔玛的活跃卖家数量增长速度仍要比卖家流失速度快得多\u003C\u002Fstrong\u003E。从下图可以看出，沃尔玛的卖家增长速度在不断变快。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-14\u002F1626251185332037.png\" alt=\"1.png\" data-ratio=\"0.5006353240152478\" data-w=\"787\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-14\u002F1626251185332037.png\" width=\"670\" height=\"328\" style=\"width: 670px; height: 328px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源Marketplace Pulse，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E沃尔玛并不会以具体的金额披露其市场总GMV，\u003Cstrong\u003EMarketplace Pulse表示其平台\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003EGMV在2020年增长了100%以上\u003C\u002Fspan\u003E。\u003C\u002Fstrong\u003E虽然它的电商市场比起eBay等仍较小，但沃尔玛已经成为了许多卖家的第二重要市场。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E今年三月份，沃尔玛解除了仅限美国卖家加入的限制，允许外国卖家入驻其平台\u003C\u002Fstrong\u003E，这一开放平台的政策是沃尔玛近期卖家数量大幅增长的重要原因。在三月份之后，越来越多的国际买家入驻了沃尔玛平台。根据Marketplace Pulse的数据，\u003Cstrong\u003E7月份沃尔玛\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E15%的新卖家来自中国\u003C\u002Fspan\u003E，很快每个月将会\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E新增1000名来自中国的卖家\u003C\u002Fspan\u003E。\u003C\u002Fstrong\u003E根据下图，可以看到中国卖家入驻的人数还在不断增多。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-14\u002F1626251185999376.png\" alt=\"2.png\" data-ratio=\"0.49326805385556916\" data-w=\"817\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-14\u002F1626251185999376.png\" width=\"621\" height=\"311\" style=\"width: 621px; height: 311px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源Marketplace Pulse，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E沃尔玛正在加大对其电商市场的投入，以同亚马逊进行竞争。去年6月，沃尔玛和Shopify达成合作，吸引Shopify的卖家入驻其平台；今年2月份，沃尔玛和电商平台BigCommerce达成合作，进一步增加其平台卖家数量。随着越来越多卖家的加入，他们的需求也推动了沃尔玛物流和广告的业务的发展。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在开放平台，引入国际卖家的同时，\u003Cstrong\u003E沃尔玛也在积极推动卖家使用其沃尔玛配送服务（WFS）。\u003C\u002Fstrong\u003EWFS允许卖家将其库存存储在沃尔玛配送中心，当客户下单时，WFS将帮助卖家包装和运输商品。据统计，选择使用WFS的卖家数量增长速度快于从仓库提供两天送货服务的卖家数量增长速度。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E虽然越来越多的卖家开始加入，但是相比于亚马逊，其竞争压力仍然要小得多。在沃尔玛不断加快电商发展的情况下，正是卖家入驻掘金的好时机。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在今年的3月，沃尔玛市场上有81820名卖家，\u003Cstrong\u003E随着大量新卖家的加入，沃尔玛的第三方卖家数量已经超过了\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E10万\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E，这也是其连续第二年卖家数量翻倍增长。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-14\u002F1626251185192475.jpg\" alt=\"shutterstock_293073074-630x432.jpg\" data-ratio=\"0.6857142857142857\" data-w=\"630\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-14\u002F1626251185192475.jpg\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源网络，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在2020年7月，沃尔玛市场上的第三方卖家超过了5万名。\u003Cstrong\u003E最近几个月，平台每月新增近5000名卖家。\u003C\u002Fstrong\u003E不过，与许多大电商市场一样，这些卖家中有许多并没有进入活跃状态，\u003Cstrong\u003E根据Marketplace Pulse的数据，目前10万名卖家中有仅有3.5万名卖家在挂牌销售产品。\u003C\u002Fstrong\u003E尽管如此，\u003Cstrong\u003E沃尔玛的活跃卖家数量增长速度仍要比卖家流失速度快得多\u003C\u002Fstrong\u003E。从下图可以看出，沃尔玛的卖家增长速度在不断变快。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-14\u002F1626251185332037.png\" alt=\"1.png\" data-ratio=\"0.5006353240152478\" data-w=\"787\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-14\u002F1626251185332037.png\" width=\"670\" height=\"328\" style=\"width: 670px; height: 328px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源Marketplace Pulse，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E沃尔玛并不会以具体的金额披露其市场总GMV，\u003Cstrong\u003EMarketplace Pulse表示其平台\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003EGMV在2020年增长了100%以上\u003C\u002Fspan\u003E。\u003C\u002Fstrong\u003E虽然它的电商市场比起eBay等仍较小，但沃尔玛已经成为了许多卖家的第二重?...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,"沃尔玛",u],summary:v,hits:121,category:{id:j,name:w}},canBrowse:x,title:t,desc:v,keyword:"跨境电商,沃尔玛,卖家",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:y,banner_mobile:y,pv:908,pv_on:b,start_time:z,end_time:A,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:B,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:C,signup_num:26,remain_quota:274,full_address:D,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:E,banner_mobile:E,pv:859,pv_on:b,start_time:z,end_time:A,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:B,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:D,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:F,banner_mobile:F,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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