冉冉升起的印度时尚电商巨无霸，举办大型促销狂欢节EORS，战绩新鲜出炉!

冉冉升起的印度时尚电商巨无霸，举办大型促销狂欢节EORS，战绩新鲜出炉!-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-07-28\u002F610127f887794.png",author:m,published_time:"07-28",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E印度电商Myntra于7月3日至7月8日举行大型促销狂欢节——EORS(End Of Reason Sale)。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465730170791.jpg\" alt=\"src=http___www.sh-ec.org.cn_ueditor_php_upload_image_20160919_1474243730116874.png&refer=http___www.sh-ec.org.jpg\" data-ratio=\"0.5321428571428571\" data-w=\"840\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465730170791.jpg\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源自网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E目前2021年“EORS”大促活动已完美落幕。今天鹰熊汇将对其大促战绩进行总结概括。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E根据Myntra的数据显示：\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“EORS”大促期间，Myntra上的访客量达到有史以来最高值——超过120万，比平时增加200%;\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“EORS”大促期间，有近53%的新买家来自印度二三线城市，购买了各种超值优惠产品;\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“EORS”大促期间，Myntra APP的下载量超过一百万次。;\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“EORS”大促期间，共售出400万件产品;\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“EORS”大促第一天，沃尔玛旗下在线时装零售商Myntra的销售额便比平常增加了6倍左右。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465730319318.jpg\" alt=\"dfs18381.jpg\" data-ratio=\"0.5144736842105263\" data-w=\"760\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465730319318.jpg\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源自网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E其中男士休闲装、女士西服和个人护理用品销量最好。衬衫、印度民族服装Kurtas、连衣裙、上衣、内衣、耳机、智能手表和手提包的销量创造了新纪录。男士牛仔裤和街头服饰的销售额在服装品类总销售额中占比最高，其次是女士西服和民族服饰，合计占服装品类总销售额的50%以上。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E鹰熊汇了解到，“EORS”预售期间订单量达270万件，吸引了约200万买家，其中160万买家参与了“Shout & Earn”邀请返现活动，该活动的吸引力是2020年12月版的2倍。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EMyntra表示，印度买家喜欢最新款和最时尚的服饰配件。印度买家每秒购买了8件美容产品。美国服装品牌Tommy Hilfiger、美国牛仔裤品牌Levis、丹麦男士时尚服饰品牌Jack&Jones、UCB、H&M、Flying Machine、 Nautica、Biba、Vero Moda 和 Mango等品牌很受欢迎。可见“EORS”6天大促为18,000名卖家带来了史上最高流量和大量爆单机会。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465732106407.png\" alt=\"sasaf40159.png\" data-ratio=\"0.6055276381909548\" data-w=\"796\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465732106407.png\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源自网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EMyntra首席执行官Amar Nagaram表示，此次活动将是目前为止最盛大的一期，活动将推出3000多个品牌超过9000万种款式的时尚服装商品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E据介绍，在物流方面，为更好的完成最后一公里配送服务，平台扩大了MENSA网络。此外，Myntra还将加强与基拉纳商店(印度本土小商店)的合作，这些商店将满足四分之三的配送需求。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EMyntra披露的数据显示，前年平台就已经在EORS促销首日当天总共售出330万件产品，同比2018年增加67%。Myntra-Jabong的负责人Amar Nagaram表示，平台在活动首日增加了22万新用户。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E值得一提的是，Myntra去年就进行了业务扩张。Myntra于2020年6月进入中东市场，推出自有品牌的流行Work-From-Home服装，还与阿联酋的电商平台Noon和Namshi建立了战略合作伙伴关系。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465732405112.png\" alt=\"41cabc5e0723419baf82f528627b4517.png\" data-ratio=\"0.49\" data-w=\"500\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465732405112.png\" width=\"680\" height=\"372\" style=\"width: 680px; height: 372px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源自网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E关于Myntra，这是一家专注于线上的电商公司，目前已经成为在时尚电商领域的千禧一代市场领导者。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E根据德勤和印度零售协会的报告显示，到2021年，预计将有超过9亿印度消费者转移至线上，印度电商市场整体规模将增长至840亿美元。根据Statista的数据，这一市场目前价值已经超过430亿美元。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E对于许多电商公司而言，其印度客户群中有一半以上来自二三线城市和小城镇。事实上，Myntra最近的销售订单中超过56%都来源于这些地区。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E不断研究市场和消费者偏好，并迅速做出调整，以保持竞争力。建议在印度发展的卖家要注意印度消费者的喜好，比如印度服装需要特别，要么普通，要么有强烈的印度特色(国际客户喜欢)，要么是可持续发展的绿色品牌(现在非常流行)，要么超级有时尚感。有了这些元素，印度时尚品牌完全可以参与国际电商的竞争游戏。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px;\"\u003E（\u003Cspan style=\"caret-color: red;\"\u003E免责声明：图文内容来源于互联网搜索整合，侵删。）\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E印度电商Myntra于7月3日至7月8日举行大型促销狂欢节——EORS(End Of Reason Sale)。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465730170791.jpg\" alt=\"src=http___www.sh-ec.org.cn_ueditor_php_upload_image_20160919_1474243730116874.png&refer=http___www.sh-ec.org.jpg\" data-ratio=\"0.5321428571428571\" data-w=\"840\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465730170791.jpg\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源自网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E目前2021年“EORS”大促活动已完美落幕。今天鹰熊汇将对其大促战绩进行总结概括。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E根据Myntra的数据显示：\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“EORS”大促期间，Myntra上的访客量达到有史以来最高值——超过120万，比平时增加200%;\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“EORS”大促期间，有近53%的新买家来自印度二三线城市，购买了各种超值优惠产品;\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“EORS”大促期间，Myntra APP的下载量超过一百万次。;\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“EORS”大促期间，共售出400万件产品;\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“EORS”大促第一天，沃尔玛旗下在线时装零售商Myntra的销售额便比平常增加了6倍左右。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465730319318.jpg\" alt=\"dfs18381.jpg\" data-ratio=\"0.5144736842105263\" data-w=\"760\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-28\u002F1627465730319318.jpg\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源自网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E其中男士休闲装、女士西服和个人护理用品销量最好。衬衫、印度民族服装Kurtas、连衣裙、上衣、内衣、耳机、智能手表和手提包的销量创造了新纪录。男士牛仔裤和街头服饰的销售额在服装品类总销售额中占比最高，其次是女士西服和民族服饰，合计占服装品类总销售额的50%以上。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E鹰熊汇了解到，“EORS”预售期间订单量达270万件，吸引了约200万买家，其中160万买家参与了“Shout & Earn”邀请返现活动，该活动的吸引力是2020年12月版的2倍。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EMyntra表示，印度买家喜欢最新款和最时尚的服饰配件。印度买家每秒购买了8件美容产品。美国服装品牌Tommy Hilfiger、美国牛仔裤品牌Levis、丹麦男士时尚服饰品牌Jack&Jones、UCB、H&M、Flying Machine、 Nautica、Biba、Vero Moda 和 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1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EMyntra首席执行官Amar Nagaram表示，此次活动将是目前为止最盛大的一期，活动将推出3000多个品牌超过9000万种款式的时?...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:["跨境卖家",e,"印度","EORS","Myntra",c],summary:u,hits:119,category:{id:j,name:v}},canBrowse:w,title:t,desc:u,keyword:"跨境卖家,跨境电商,印度,EORS,Myntra,",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:x,banner_mobile:x,pv:908,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:B,signup_num:26,remain_quota:274,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:D,banner_mobile:D,pv:859,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:E,banner_mobile:E,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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