Google推出新功能，卖家可免费列出促销和优惠

Google推出新功能，卖家可免费列出促销和优惠-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-07-30\u002F6103cb7bbf079.png",author:m,published_time:"07-30",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在购物，特别是网上购物方面，消费者越来越多地寻找省钱的方法，各大电商平台不断开展促销活动也证明了这点。根据统计，\u003Cstrong\u003EGoogle发现在搜索栏搜索“折扣代码”的数量自去年来增加了50%\u003C\u002Fstrong\u003E。随着返校季的到来和假期的临近，Google预测消费者将会寻找性价比最高的产品，卖家也会通过交易和促销来最大化其产品的曝光度。针对这一趋势，Google推出了几个购物相关的新功能，在帮助消费者寻找优惠的同时，也将帮助卖家更好地展现他们的商品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F618496e6a3a71.png\" alt=\"How-to-get-started-with-GSA-1-1024x536.png\" data-ratio=\"0.5234375\" data-w=\"1024\" width=\"603\" height=\"376\" style=\"width: 603px; height: 376px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源网络，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E让购物者更容易发现超值优惠\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E从7月21日开始，Google将直接在“购物”标签上展示优惠信息。\u003C\u002Fstrong\u003E例如，如果消费者正在搜索“背包”，那么在结果页面将会出现一个新的区域，该区域会整理并向消费者展示网上零售商具有竞争力的价格或有折扣的背包，并汇集在一个地方。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F618496e841d34.gif\" alt=\"Google_-_Shopping_Deals__backpacks_.gif\" data-ratio=\"1.8\" data-w=\"600\" \u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源Google，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E从10月份开始，在Google搜索上购物的人们将能够浏览并发现黑色星期五和网络星期一等主要零售促销时刻最受欢迎的优惠。当人们在当人们在“黑色星期五交易”或“网络星期一销售”等主要销售时刻搜索交易时，他们会看到一个突出相关交易的新栏目，以及其他相关销售信息。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F618496e9834af.gif\" alt=\"Google_-_Shopping_Deals__Black_Friday_deals_.gif\" data-ratio=\"1.8\" data-w=\"600\" \u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源Google，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E让商家能免费列出促销和优惠\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E去年，Google让卖家可以免费在Google上进行销售。现在，无论商家是否在Google上投放广告，\u003Cstrong\u003E在商业中心（Merchant Center）中上传的促销和优惠都会自动显示在“购物”标签上寻求优惠的购物者面前\u003C\u002Fstrong\u003E。在接下来的几个月里，卖家的促销和优惠也将开始出现在主搜索结果页面上。优惠将根据折扣本身、产品的受欢迎程度、网站的受欢迎程度等因素显示。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E这一变化意味着卖家将有更多的机会在重要的购物活动和节假日高峰期间清除库存、推动销售、吸引新客户并建立品牌忠诚度。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E除此之外，Google还希望开拓新的购物方式。在今年早些时候，\u003Cstrong\u003EGoogle宣布其一直在对一种集成的购物体验进行 Beta 测试，让观众可以利用受信任的创作者的信誉和知识在 YouTube 上进行明智的购买\u003C\u002Fstrong\u003E。目前，Google正在与少数创作者和品牌一起在直播中试用这种体验。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EGoogle发言人表示：“这些新工具将有助于创建更强大的商业生态系统，让注重价格的购物者更容易找到产品，以及渴望通过促销推动业务的商家更多展现他们的优惠。”\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在购物，特别是网上购物方面，消费者越来越多地寻找省钱的方法，各大电商平台不断开展促销活动也证明了这点。根据统计，\u003Cstrong\u003EGoogle发现在搜索栏搜索“折扣代码”的数量自去年来增加了50%\u003C\u002Fstrong\u003E。随着返校季的到来和假期的临近，Google预测消费者将会寻找性价比最高的产品，卖家也会通过交易和促销来最大化其产品的曝光度。针对这一趋势，Google推出了几个购物相关的新功能，在帮助消费者寻找优惠的同时，也将帮助卖家更好地展现他们的商品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F618496e6a3a71.png\" alt=\"How-to-get-started-with-GSA-1-1024x536.png\" data-ratio=\"0.5234375\" data-w=\"1024\" width=\"603\" height=\"376\" style=\"width: 603px; height: 376px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源网络，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E让购物者更容易发现超值优惠\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E从7月21日开始，Google将直接在“购物”标签上展示优惠信息。\u003C\u002Fstrong\u003E例如，如果消费者正在搜索“背包”，那么在结果页面将会出现一个新的区域，该区域会整理并向消费者展示网上零售商具有竞争力的价格或有折扣的背包，并汇集在一个地方。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F618496e841d34.gif\" alt=\"Google_-_Shopping_Deals__backpacks_.gif\" data-ratio=\"1.8\" data-w=\"600\" \u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源Google，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E从10月份开始，在Google搜索上购物的人们将能...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,"Google","新功能"],summary:u,hits:121,category:{id:j,name:v}},canBrowse:w,title:t,desc:u,keyword:"跨境电商,Google,新功能",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:x,banner_mobile:x,pv:908,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:B,signup_num:26,remain_quota:274,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:D,banner_mobile:D,pv:859,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:E,banner_mobile:E,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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