美国返校季争夺战已打响！零售商齐备货，热门品类供不应求！

美国返校季争夺战已打响！零售商齐备货，热门品类供不应求！-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L,M){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-07-30\u002F6103bd9e70052.jpg",author:t,published_time:"07-30",category_id:j,content:"\u003Cp style=\"white-space: normal; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"text-align: justify; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在经历大流行社交禁令，孩子们已在家呆了一年后，父母家庭开始渴望他们重新回归校园上课。\u003C\u002Fspan\u003E\u003Cstrong\u003E\u003Cspan style=\"text-align: justify; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E继去年在笔记本电脑、耳机和其他远程学习设备上的支出之后，美国总统乔\u003C\u002Fspan\u003E\u003Cspan style=\"text-align: justify; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E·拜登 \u003C\u002Fspan\u003E\u003Cspan style=\"text-align: justify; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E(Joe Biden) \u003C\u002Fspan\u003E\u003Cspan style=\"text-align: justify; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E的经济刺激支票和预付儿童税收抵免将促进返校商品的销售，尤其是鞋子和服装。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635069344411.png\" title=\"image.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635069344411.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E美国零售联合会预计，\u003Cstrong\u003E\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E今年返校总支出将增长6.4%，达到1081亿美元。预计所有年龄段的平均支出为2,049美元，增长10.8%。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E然而零售商也正在面临一系列的挑战，例如\u003Cstrong\u003E\u003Cspan style=\"color: rgb(0, 82, 255);\"\u003E更高的生产成本，供应链的紧张短缺，以及来自亚洲国家的货运延误和高昂费用。随着零售商削减库存的举措，购物者可能会发现折扣更少、降价幅度更小，商店里的商品也更少。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E零售商甚至不知道该储备多少东西，而大多商品的制造都是在国外进行，也就是说供应是挥之不去的问题。库存的减少，让他们对给予折扣也变得谨慎起来。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635069480538.png\" title=\"image.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635069480538.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E相关热门品类包括文具类，可擦除钢笔、记号笔、文件夹、背包等一些学校用品不仅热门，价格还很高。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E返校服饰类和鞋子也是活动热点，童装童鞋以及靓丽的校园服饰也是需求日涨。部门热门商品在亚马逊等网购平台一上架就被抢空，不少人表示在经常光顾的店铺中买不到自己喜欢的品牌文具等。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635071278982.png\" title=\"image.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635071278982.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E梅西百货在该返校季致力于推出牛仔服装、校服和小型电子产品，其首席财务官阿德里安·米切尔 (Adrian Mitchell) 在最近的一次投资者会议上表示：“由于供应不足而可能失去销售机会，要比过度购买并以更高的价格打折降价商品要好。”\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E数据公司StyleSage称，Target在今年早些时候就开始在其销售区投放背包，大约在5月底左右，比往年提前一个月甚至更长。Target方表示，今年的推出与往年一样，目前正与合作伙伴合作，将比以往更快的速度管理和转移库存。而其他零售批发商，也纷纷尽早引进背包和蜡笔等，他们甚至会把去年没有卖出去的产品一起储存起来做活动消费。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E \u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635071766853.png\" title=\"image.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635071766853.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E根据标普全球市场情报公司Panjiva的数据，在第二季度的零售商进口的受欢迎的返校商品数量与2019年同期相比明显减少，很大程度上是由于大流行的影响。\u003Cstrong\u003E\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E零售商的背包进口量比2020年第二季度增长了9.8%，比2019年同期下降了15.2%。童鞋和童装进口较2020年增长64.4%，较2019年同期减少12.6%。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E数据公司StyleSage表示，总体而言，到目前为止，零售商对背包的降价比例和折扣比较小，在其他服装类别中也不乏类似的模式。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E相关人士分析表示，\u003Cstrong\u003E\u003Cspan style=\"color: rgb(0, 82, 255);\"\u003E随着零售商减少产品以限制风险，返校季可能是对圣诞节活动期间的一个提前预演。对于各零售商而言，此次返校季可以作为一个市场洞察参考，不仅是要考虑热门品类及备货情况，还有预计销售趋向及所担风险。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"white-space: normal; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"text-align: justify; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在经历大流行社交禁令，孩子们已在家呆了一年后，父母家庭开始渴望他们重新回归校园上课。\u003C\u002Fspan\u003E\u003Cstrong\u003E\u003Cspan style=\"text-align: justify; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E继去年在笔记本电脑、耳机和其他远程学习设备上的支出之后，美国总统乔\u003C\u002Fspan\u003E\u003Cspan style=\"text-align: justify; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E·拜登 \u003C\u002Fspan\u003E\u003Cspan style=\"text-align: justify; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E(Joe Biden) \u003C\u002Fspan\u003E\u003Cspan style=\"text-align: justify; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E的经济刺激支票和预付儿童税收抵免将促进返校商品的销售，尤其是鞋子和服装。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635069344411.png\" title=\"image.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635069344411.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E美国零售联合会预计，\u003Cstrong\u003E\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E今年返校总支出将增长6.4%，达到1081亿美元。预计所有年龄段的平均支出为2,049美元，增长10.8%。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E然而零售商也正在面临一系列的挑战，例如\u003Cstrong\u003E\u003Cspan style=\"color: rgb(0, 82, 255);\"\u003E更高的生产成本，供应链的紧张短缺，以及来自亚洲国家的货运延误和高昂费用。随着零售商削减库存的举措，购物者可能会发现折扣更少、降价幅度更小，商店里的商品也更少。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E零售商甚至不知道该储备多少东西，而大多商品的制造都是在国外进行，也就是说供应是挥之不去的问题。库存的减少，让他们对给予折扣也变得谨慎起来。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635069480538.png\" title=\"image.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635069480538.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E相关热门品类包括文具类，可擦除钢笔、记号笔、文件夹、背包等一些学校用品不仅热门，价格还很高。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E返校服饰类和鞋子也是活动热点，童装童鞋以及靓丽的校园服饰也是需求日涨。部门热门商品在亚马逊等网购平台一上架就被抢空，不少人表示在经常光顾的店铺中买不到自己喜欢的品牌文具等。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635071278982.png\" title=\"image.png\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-07-30\u002F1627635071278982.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft 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