抓住社交电商红利!韩妆内容平台PowderRoom布局电商业务，卖家们如何从中挖掘财富?

抓住社交电商红利!韩妆内容平台PowderRoom布局电商业务，卖家们如何从中挖掘财富?-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-09-06\u002F6135ee7c11987.jpg",author:m,published_time:"09-06",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E大家是否发现今天国内电商平台早已不再局限于淘宝、京东等电商巨头,“\u003Cstrong\u003E社交电商\u003C\u002Fstrong\u003E”正从朋友圈的微商,到拼多多,到电商直播……电商平台正在持续发生着变化。今天小编来说说\u003Cstrong\u003E韩国化妆品内容平台的的最新布局，卖家们从中有那些财富挖掘的机会呢？请看下文\u003C\u002Fstrong\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; letter-spacing: 1px; line-height: 1.5em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-06\u002F1630924682423159.jpg\" alt=\"yi2.jpg\" data-ratio=\"0.5625\" data-w=\"1280\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-06\u002F1630924682423159.jpg\" width=\"678\" height=\"361\" style=\"width: 678px; height: 361px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; letter-spacing: 1px; line-height: 1.5em;\"\u003E\u003Cspan style=\"font-size: 14px; color: rgb(89, 89, 89); font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E回看2016年,那时的朋友圈微商正呈现出集体井喷的态势,某化妆品牌通过微商迅速崛起,用不到一年时间,走完了传统企业十年要走的路;而某洗护品牌,短短几个月便发展到万人团队……但另一方面,假货、层层代理等乱象屡屡发生,这使得朋友圈微商逐渐让消费者闻之色变。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E与此同时,起源于微信公众号第三方商城系统的某社交电商品牌,从拼团和砍价模式入手,仅用了3年时间,就做到了3亿用户,但低价模式仍让消费者对产品的品质忧心忡忡,使其常常陷入舆论的漩涡。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E今天,随着技术与媒介的发展,社交电商已摆脱了过往基于微信平台只能“做熟人生意”的销售模式,而是面向了更多的消费大众。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E据网经社报告数据显示,\u003Cstrong\u003E2020年社交电商人均年消费额为2948.78元,预计2021年社交电商人均年消费额为3603.83元。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; letter-spacing: 1px; line-height: 1.5em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-06\u002F1630924682356975.jpg\" alt=\"fhs2.jpg\" data-ratio=\"0.5560344827586207\" data-w=\"900\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-06\u002F1630924682356975.jpg\" width=\"701\" height=\"371\" style=\"width: 701px; height: 371px;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; letter-spacing: 1px; line-height: 1.5em;\"\u003E\u003Cspan style=\"font-size: 14px; color: rgb(89, 89, 89); font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E“网红经济”的崛起,让社交电商这把火越烧越旺,这无疑也向创业者们展现了一个更广阔的想象空间和更丰厚的财富宝藏。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E很久没有说说韩国市场了，小编近日听闻\u003Cstrong\u003E韩国美妆内容平台PowderRoom正在将其业务扩展至电商领域，并联合品牌及红人开启产品共创业务。\u003C\u002Fstrong\u003E今天就来说道说道。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E据悉，PowderRoom类似于我国的小红书平台，于2003年在Naver上起步，现在每月吸引超过440万用户，该平台还在Facebook、Instagram、Youtube等平台建立了社区。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EPowderRoom首席执行官表示，PowderRoom已将应用程序扩展至电商领域，专注于在内容生产和产品购买之间创建无缝衔接，用户不仅能在平台获取美妆产品信息，还能购买到心仪的产品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; letter-spacing: 1px; line-height: 1.5em;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-06\u002F1630924682254605.jpg\" alt=\"kj1.jpg\" data-ratio=\"0.6637931034482759\" data-w=\"1280\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-06\u002F1630924682254605.jpg\" width=\"630\" height=\"376\" style=\"width: 630px; height: 376px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; letter-spacing: 1px; line-height: 1.5em;\"\u003E\u003Cspan style=\"font-size: 14px; color: rgb(89, 89, 89); font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E此外，该平台还推出了化妆品品牌AllMyThings，通过在去年秋季推出的第一个系列大受欢迎后迅速打开知名度。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EPowderRoom还为美妆品牌开发了一个单独的共创平台，将他们与用户网络相连接，并进行必要的调查帮助产品开发。美妆博主、化妆品代工厂和品牌均可参与共创，通过合作伙伴网络，美妆品牌可使用不同方式推出新产品线。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E今年7月，该平台成为拜尔斯道夫NXNIVEAAccelerator计划的5家初创企业之一，获得最先进实验室的独家使用权，以及专业的支持和培训。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E目前PowderRoom专注于加强其国内市场业务，未来其美妆品牌AllMyThings将向中国、日本、美国及东南亚各地销售。\u003Cstrong\u003E在韩国发展的卖家可以考虑布局\u003C\u002Fstrong\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal;\"\u003E\u003Cspan style=\"font-size: 14px;\"\u003E（\u003Cspan style=\"caret-color: red; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E免责声明：图文内容来源于互联网搜索整合，侵删。）\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E大家是否发现今天国内电商平台早已不再局限于淘宝、京东等电商巨头,“\u003Cstrong\u003E社交电商\u003C\u002Fstrong\u003E”正从朋友圈的微商,到拼多多,到电商直播……电商平台正在持续发生着变化。今天小编来说说\u003Cstrong\u003E韩国化妆品内容平台的的最新布局，卖家们从中有那些财富挖掘的机会呢？请看下文\u003C\u002Fstrong\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; letter-spacing: 1px; line-height: 1.5em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-06\u002F1630924682423159.jpg\" alt=\"yi2.jpg\" data-ratio=\"0.5625\" data-w=\"1280\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-06\u002F1630924682423159.jpg\" width=\"678\" height=\"361\" style=\"width: 678px; height: 361px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; letter-spacing: 1px; line-height: 1.5em;\"\u003E\u003Cspan style=\"font-size: 14px; color: rgb(89, 89, 89); font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E回看2016年,那时的朋友圈微商正呈现出集体井喷的态势,某化妆品牌通过微商迅速崛起,用不到一年时间,走完了传统企业十年要走的路;而某洗护品牌,短短几个月便发展到万人团队……但另一方面,假货、层层代理等乱象屡屡发生,这使得朋友圈微商逐渐让消费者闻之色变。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E与此同时,起源于微信公众号第三方商城系统的某社交电商品牌,从拼团和砍价模式入手,仅用了3年时间,就做到了3亿用户,但低价模式仍让消费者对产品的品质忧心忡忡,使其常常陷入舆论的漩涡。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E今天,随着技术与媒介的发展,社交电商已摆脱了过往基于微信平台只能“做熟人生意”的销售模式,而是面向了更多的消费大众。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E据网经社报告数据显示,\u003Cstrong\u003E2020年社交电商人均年消费额为2948.78元,预计2021年社交电商人均年消费额为3603.83元。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; letter-spacing: 1px; line-height: 1.5em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-06\u002F1630924682356975.jpg\" alt=\"fhs2.jpg\" data-ratio=\"0.5560344827586207\" data-w=\"900\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-06\u002F1630924682356975.jpg\" width=\"701\" height=\"371\" style=\"width: 701px; height: 371px;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; letter-spacing: 1px; line-height: 1.5em;\"\u003E\u003Cspan style=\"font-size: 14px; color: rgb(89, 89, 89); font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft 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