这可能是亚马逊的掘墓人，却是跨境电商的新起点

这可能是亚马逊的掘墓人，却是跨境电商的新起点-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-09-02\u002F6130b4d410ac0.jpg",author:"大雄",published_time:"09-02",category_id:k,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E亚马逊可能被颠覆吗？可能！\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E亚马逊毫无疑问是如今跨境电商市场的领头羊，虽然阿里系实力雄厚，但目前还局限在国内市场，其它跨境电商平台加起来市场份额也不及亚马逊。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E根据行业发展的马太效应，不出意外的话，亚马逊的市场份额只会越来越大，一步步、甚至加速甩开其它平台。但是，意外出现了。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-02\u002F1630581916135598.jpg\" title=\"pexels-andrea-piacquadio-3760809.jpg\" alt=\"pexels-andrea-piacquadio-3760809.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-02\u002F1630581916135598.jpg\"\u002F\u003E图源Pexels \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E社交电商，或者说是兴趣电商正在飞速崛起，这以\u003Cspan style=\"font-family: Calibri;\"\u003ETikTok\u003C\u002Fspan\u003E、\u003Cspan style=\"font-family: Calibri;\"\u003EInstagram\u003C\u002Fspan\u003E、\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E等为代表。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E据基金公司\u003Cspan style=\"font-family: Calibri;\"\u003EARK Invest\u003C\u002Fspan\u003E预测，未来五年社交平台的电商业务规模将以\u003Cspan style=\"font-family: Calibri;\"\u003E50%\u003C\u002Fspan\u003E的复合增长率拉升，从约\u003Cspan style=\"font-family: Calibri;\"\u003E3900\u003C\u002Fspan\u003E亿美元增长至近\u003Cspan style=\"font-family: Calibri;\"\u003E3\u003C\u002Fspan\u003E万亿美元。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E为什么说社交电商可能是亚马逊的掘墓人呢？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E因为这是一种完全不同的底层逻辑，不同于亚马逊的电商模式。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E虽然有很多人从流量的角度来解读，但是购买行为的本质是人际互动。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E亚马逊模式下，买家与卖家是没有人际感情的。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E而在社交电商模式下，买家对卖家是有一层好感滤镜的。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E因为对内容产生好感而停留、而关注、而被推销。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E而好感，是成交的临门一脚！\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E就这一点出发，亚马逊模式如何与社交电商抗衡？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E数据似乎也正在预示着可见的未来。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E\u003Cspan style=\"font-family: 宋体;\"\u003E根据\u003C\u002Fspan\u003EeMarket\u003Cspan style=\"font-family: 宋体;\"\u003E的调查，在\u003C\u002Fspan\u003E2018\u003Cspan style=\"font-family: 宋体;\"\u003E年第四季度至\u003C\u002Fspan\u003E2020\u003Cspan style=\"font-family: 宋体;\"\u003E年第三季度期间，美国人直接在社交平台上购物趋势上升。到去年第三季度，直接在社交平台上购物的人数占比已经达到\u003C\u002Fspan\u003E25%\u003Cspan style=\"font-family: 宋体;\"\u003E。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E\u003Cspan style=\"font-family: 宋体;\"\u003E此外，\u003C\u002Fspan\u003EShopify\u003Cspan style=\"font-family: 宋体;\"\u003E在其\u003C\u002Fspan\u003E2021\u003Cspan style=\"font-family: 宋体;\"\u003E年商业未来报告中提到，全球\u003C\u002Fspan\u003E54%\u003Cspan style=\"font-family: 宋体;\"\u003E的年轻消费者通过社交媒体发现品牌。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-02\u002F1630581916616492.jpg\" title=\"pexels-monstera-6238133.jpg\" alt=\"pexels-monstera-6238133.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-02\u002F1630581916616492.jpg\"\u002F\u003E图源Pexels \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E那么，对于跨境卖家来说，社交电商就是救命稻草吗？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E据鹰熊汇收到的反馈，近来的亚马逊封号事件导致许多卖家萌生了退出亚马逊的念头，转战\u003Cspan style=\"font-family: Calibri;\"\u003ETikTok\u003C\u002Fspan\u003E等社交电商平台似乎是一个新的风口。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E但是，社交电商的核心在于内容，而不是电商，做内容与做电商是两种完全不同的领域，背后是两种完全不同的经营逻辑，卖家真的能华丽转身吗？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E做电商的核心是产品，产品解决了用户的某种功能需求或是心理需求，然后不断改进，相对稳定。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E但是做内容，往往就是满足了用户的某种心理需求，需要不断地创意化生产内容，多变不稳定。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E这对每一个跨境卖家来说，不论是大卖，还是中小卖家，甚至是已经成熟的品牌，都是截然不同的。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E只要看看有哪一个财大气粗的大品牌把自己的自媒体号做好了的就知道其中的难处了。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E所以说，转战社交电商，所有的跨境卖家又站在了同一个起点。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E抛弃固有思维，在这新的赛道上，每一位卖家都有可能弯道超车。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E亚马逊可能被颠覆吗？可能！\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E亚马逊毫无疑问是如今跨境电商市场的领头羊，虽然阿里系实力雄厚，但目前还局限在国内市场，其它跨境电商平台加起来市场份额也不及亚马逊。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E根据行业发展的马太效应，不出意外的话，亚马逊的市场份额只会越来越大，一步步、甚至加速甩开其它平台。但是，意外出现了。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-02\u002F1630581916135598.jpg\" title=\"pexels-andrea-piacquadio-3760809.jpg\" alt=\"pexels-andrea-piacquadio-3760809.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-02\u002F1630581916135598.jpg\"\u002F\u003E图源Pexels \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E社交电商，或者说是兴趣电商正在飞速崛起，这以\u003Cspan style=\"font-family: Calibri;\"\u003ETikTok\u003C\u002Fspan\u003E、\u003Cspan style=\"font-family: Calibri;\"\u003EInstagram\u003C\u002Fspan\u003E、\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E等为代表。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E据基金公司\u003Cspan style=\"font-family: Calibri;\"\u003EARK Invest\u003C\u002Fspan\u003E预测，未来五年社交平台的电商业务规模将以\u003Cspan style=\"font-family: Calibri;\"\u003E50%\u003C\u002Fspan\u003E的复合增长率拉升，从约\u003Cspan style=\"font-family: Calibri;\"\u003E3900\u003C\u002Fspan\u003E亿美元增长至近\u003Cspan style=\"font-family: Calibri;\"\u003E3\u003C\u002Fspan\u003E万亿美元。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E为什么说社交电商可能是亚马逊的掘墓人呢？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E因为这是一种完全不同的底层逻辑，不同于亚马逊的电商模式。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E虽然有很多人从流量的角度来解读，但是购买行为的本质是人际互动。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E亚马逊模式下，买家与卖家是没有人际感情的。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E而在社交电商模式下，买家对卖家是有一层好感滤镜的。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E因为对内容产生好感而停留、而关注、而被推销。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E而好感，是成交的临门一脚！\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E就这一点出发，亚马逊模式如何与社交电商抗衡？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E数据似乎也正在预示着可见的未来。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan microsoft=\"\"\u003E\u003Cspan style=\"font-family: 宋体;\"\u003E根据\u003C\u002Fspan\u003EeMarket\u003Cspan style=\"font-family: 宋体;\"\u003E的调查，在\u003C\u002Fspan\u003E2018\u003Cspan style=\"font-family: 宋体;\"\u003E年第四季度至\u003C\u002Fspan\u003E2020\u003Cspan style=\"font-family: 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