卖家销售额增长有望！2021美国假日在线销售增势强劲

卖家销售额增长有望！2021美国假日在线销售增势强劲-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-09-14\u002F614076e98446d.jpg",author:m,published_time:"09-14",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E美国假日季越来越近了，消费者和卖家都在为一年中至关重要的假日销售季做准备。根据万事达卡衡量包括现金和支票在内的所有支付方式的整体零售销售预计，不包括汽车和天然气，\u003Cstrong\u003E2021年美国假日销售季（11月1日至12月24日）零售额预计将增长7.4%。预计消费者的在线支出将比去年增加7.6%，而实体店的销售额也将比2020年增长6.6%。\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-14\u002F1631614708320484.jpg\" alt=\"Holiday_Shopping.jpg\" data-ratio=\"0.7288888888888889\" data-w=\"450\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-14\u002F1631614708320484.jpg\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px; text-align: center;\"\u003E（图源网络，侵删）\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E由于海运受阻，供应链问题频出，今年美国消费者的假期购物预计将提前。随着今年10月消费者再次开始假日购物，“圣诞节75天”(不包括汽车和天然气)的零售额预计将同比增长6.8%。\u003Cstrong\u003E在线销售今年增势依旧强劲，电子商务销售将同比增长7.5%。\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E根据万事达卡的数据，在传统假日销售季期间，\u003Cstrong\u003E服装销售额预计比去年增长45.9%，电子产品销售额预计增长13.2%，珠宝销售预计增长59%，除珠宝外的奢侈品销售额预计增长92.8%。\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E虽然由于地理、经济和家庭的差异，这个假日季节将继续呈现不同的面貌，但仍有一些总体趋势值得关注：\u003C\u002Fp\u003E\u003Cp\u003E\u003Csection class=\"_135editor\" data-role=\"list\" style=\"white-space: normal;\"\u003E\u003Cul class=\" list-paddingleft-2\" style=\"width: 1020.3px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px;\"\u003E\u003Cli\u003E\u003Cp style=\"margin-bottom: 25px; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E更早的准备：\u003C\u002Fstrong\u003E由于受到潜在的供应链和劳动力供应问题影响，零售商预计将在早期提供全渠道的促销活动，特别是在礼物众多的电子产品、服装和百货商店部门。与之相对的，经常接收到供应链问题信息的消费者，也会提早进行购物。非接触式、网上购物、实体店提货等技术将继续受到渴望快速无缝体验的消费者和零售商的欢迎。\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp style=\"margin-bottom: 25px; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E假日季将是大旺季：\u003C\u002Fstrong\u003E在一定程度上受压抑的储蓄和政府刺激的推动，消费者有消费的愿望和手段。在过去六个月里，奢侈品零售和珠宝行业经历了同比最强劲的增长，预计这种情况将持续到整个假期。\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp style=\"margin-bottom: 25px; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E购物者返回商店，电商增长仍然强势：\u003C\u002Fstrong\u003E没有什么比繁忙的购物中心和熙熙攘攘的主要街道更能体现节日的欢乐。虽然店内购物将好转，但是电子商务的增长依然强劲。在长假期间，电子商务销售额预计将同比增长7.5%，比2019年增长59.3%，创下该渠道销售的历史新高。\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003C\u002Fsection\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E万事达卡表示，这个假日季将被提前购物、更高的价格标签和数字体验所定义。在过去的两年里，零售商了解了购物者想要什么和需要什么，并且一直在为这一刻做准备，今年的假日购物季有望成为迄今为止最大规模的假日购物季。\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em; letter-spacing: 1px;\"\u003E美国假日季越来越近了，消费者和卖家都在为一年中至关重要的假日销售季做准备。根据万事达卡衡量包括现金和支票在内的所有支付方式的整体零售销售预计，不包括汽车和天然气，\u003Cstrong\u003E2021年美国假日销售季（11月1日至12月24日）零售额预计将增长7.4%。预计消费者的在线支出将比去年增加7.6%，而实体店的销售额也将比2020年增长6.6%。\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp 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1px;\"\u003E由于海运受阻，供应链问题频出，今年美国消费者的假期购物预计将提前。随着今年10月消费者再次开始假日购物，“圣诞节75天?...\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,"美国电商","假日季"],summary:u,hits:163,category:{id:j,name:v}},canBrowse:w,title:t,desc:u,keyword:"跨境电商,美国电商,假日季",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:x,banner_mobile:x,pv:908,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:B,signup_num:26,remain_quota:274,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:D,banner_mobile:D,pv:859,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:E,banner_mobile:E,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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