Facebook发引流红包，跨境电商薅广告费羊毛

Facebook发引流红包，跨境电商薅广告费羊毛-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-09-13\u002F613f2c17879c8.jpg",author:"大雄",published_time:"09-13",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E亚马逊的价格战，有点内卷。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E许多跨境电商都开始多平台布局，更有自建独立站的，不论如何，站外引流都是绕不开了。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E作为全球最大的社交平台，\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E毫无疑问是站外引流的必然选择，最近\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E就颁布了新政策，对在\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E上投放广告的商家大派流量红包。凡是广告主将广告获取的流量导向在\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E上的\u003Cspan style=\"font-family: Calibri;\"\u003Eshop\u003C\u002Fspan\u003E的，就给予\u003Cspan style=\"font-family: Calibri;\"\u003E10%\u003C\u002Fspan\u003E广告费减免。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E对于跨境卖家来说，可选的入驻平台又多了一家。\u003Cspan style=\"font-family: Calibri;\"\u003ETikTok\u003C\u002Fspan\u003E高调地在全球市场跑马圈地，希望将其庞大的流量在电商领域进行变现，而早已站稳全球市场的\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E显然要低调得多。\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E此举显然是在吸引商家将自己的店铺开到\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E的\u003Cspan style=\"font-family: Calibri;\"\u003Eshop\u003C\u002Fspan\u003E，毕竟以\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E的流量，好像不用发红包也挡不住广告主送钱，而广告正是\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E流量变现的最重要途径，这一点是短视频为主的\u003Cspan style=\"font-family: Calibri;\"\u003ETikTok\u003C\u002Fspan\u003E难以匹敌的。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-13\u002F1631529973839491.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-13\u002F1631529973839491.jpg\" title=\"pexels-brett-jordan-5426402.jpg\" alt=\"pexels-brett-jordan-5426402.jpg\"\u002F\u003E图源网络，侵删 \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E那\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E也是想在如今资本热炒的社交电商赛道上大干一场吗？这倒未必，\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E对其\u003Cspan style=\"font-family: Calibri;\"\u003Eshop\u003C\u002Fspan\u003E业务并没有什么大的宣传动作，作为一家盈利模式成熟的巨头公司，轻易转型的风险实在太大，所谓“船大难掉头”。像社交电商这种还处于市场探索阶段的模式，可能观望一下比较好，就让\u003Cspan style=\"font-family: Calibri;\"\u003ETikTok\u003C\u002Fspan\u003E这样苦苦摸索流量变现的新玩家去做小白鼠吧。谁也说不清电商化给社交平台带来的用户体验伤害会到什么程度，会引起什么后果。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E那\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E的\u003Cspan style=\"font-family: Calibri;\"\u003Eshop\u003C\u002Fspan\u003E就没什么吸引力了吗？当然不是。\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E发流量红包更多的是为了把用户的购买相关数据掌握在自己手中，比较如果导到站外，\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E就跟踪不到用户是否成交，是否购买相关等重要数据了。而这些数据都是\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E挖掘用户服务的宝贵资产，也是帮助卖家增收提效的宝贵信息。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E所以卖家可以领了这个红包，利用\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E远大于亚马逊的流量来卖货。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E亚马逊的价格战，有点内卷。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E许多跨境电商都开始多平台布局，更有自建独立站的，不论如何，站外引流都是绕不开了。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E作为全球最大的社交平台，\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E毫无疑问是站外引流的必然选择，最近\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E就颁布了新政策，对在\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E上投放广告的商家大派流量红包。凡是广告主将广告获取的流量导向在\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E上的\u003Cspan style=\"font-family: Calibri;\"\u003Eshop\u003C\u002Fspan\u003E的，就给予\u003Cspan style=\"font-family: Calibri;\"\u003E10%\u003C\u002Fspan\u003E广告费减免。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E对于跨境卖家来说，可选的入驻平台又多了一家。\u003Cspan style=\"font-family: Calibri;\"\u003ETikTok\u003C\u002Fspan\u003E高调地在全球市场跑马圈地，希望将其庞大的流量在电商领域进行变现，而早已站稳全球市场的\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E显然要低调得多。\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E此举显然是在吸引商家将自己的店铺开到\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E的\u003Cspan style=\"font-family: Calibri;\"\u003Eshop\u003C\u002Fspan\u003E，毕竟以\u003Cspan style=\"font-family: Calibri;\"\u003EFacebook\u003C\u002Fspan\u003E的流量，好像不用发红包也挡不住广告主送?...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e],summary:t,hits:153,category:{id:j,name:u}},canBrowse:v,title:s,desc:t,keyword:e,isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 14:30",end_time:"2022\u002F08\u002F31 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