亚马逊再一次落后SHEIN，屈居第二

亚马逊再一次落后SHEIN，屈居第二-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-09-13\u002F613f2d2976cb5.jpg",author:"大雄",published_time:"09-13",category_id:k,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E跨境电商正在形成一种完全不同于国内电商的新型格局。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在最新的中东地区主要国家的消费者调查中，\u003Cspan style=\"font-family: Calibri;\"\u003ESHEIN\u003C\u002Fspan\u003E荣获最受欢迎的购物\u003Cspan style=\"font-family: Calibri;\"\u003EAPP\u003C\u002Fspan\u003E，再次霸榜，而亚马逊再次屈居第二。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E我国的跨境卖家一直以来都对自建独立站有所顾忌，虽然以亚马逊为代表的平台会带来不可掌控的风险，但独立站似乎最终都会败给综合性平台，又何必要建呢？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-13\u002F1631530221937857.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-13\u002F1631530221937857.jpg\" title=\"pexels-moose-photos-1036620.jpg\" alt=\"pexels-moose-photos-1036620.jpg\"\u002F\u003E图源网络，侵删 \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E这是中国电子商务的市场发展规律给我们造成的认知。我国的电子商务毫无疑问是走在全球最前沿的，我们是最早、也是最快电商化的市场，许多电子商务的创新都是在我国诞生、验证、成型的，如今以阿里系、京东、拼多多占尽绝大部分市场份额的市场格局早已稳定，这三家都是平台，垂直电商几乎没有什么市场影响力，而品牌自营电商更是没有成功案例，所以我国的跨境卖家对自建独立站信心不足。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E看着\u003Cspan style=\"font-family: Calibri;\"\u003ESHEIN\u003C\u002Fspan\u003E在全球市场叱咤风云、打得连亚马逊都没有脾气，又着实让人心痒难耐。可见，在海外的消费文化里，独立站有着不同于中国文化里的地位。在中国又何曾见过哪个垂直电商排到淘宝、京东前面过？是聚美，还是凡客，还是新近的得物？没有。因为消费习惯本来就是这些电商培养的，我们在习惯形成期间是被平台喂养的，所以现在接受垂直电商就难了，习惯难改，而海外的习惯尚在形成之中，如果是独立站喂养，那就会形成和我们不同的习惯。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E有\u003Cspan style=\"font-family: Calibri;\"\u003ESHEIN\u003C\u002Fspan\u003E在前面打头阵，而且已经抢占高地，又有\u003Cspan style=\"font-family: Calibri;\"\u003EPatpat\u003C\u002Fspan\u003E、\u003Cspan style=\"font-family: Calibri;\"\u003EBanggood\u003C\u002Fspan\u003E、\u003Cspan style=\"font-family: Calibri;\"\u003ECider\u003C\u002Fspan\u003E等等一系列的跟进者在协力造势，独立站完全可以成为海外消费者线上购物的教父。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E跨境电商正在形成一种完全不同于国内电商的新型格局。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在最新的中东地区主要国家的消费者调查中，\u003Cspan style=\"font-family: Calibri;\"\u003ESHEIN\u003C\u002Fspan\u003E荣获最受欢迎的购物\u003Cspan style=\"font-family: Calibri;\"\u003EAPP\u003C\u002Fspan\u003E，再次霸榜，而亚马逊再次屈居第二。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E我国的跨境卖家一直以来都对自建独立站有所顾忌，虽然以亚马逊为代表的平台会带来不可掌控的风险，但独立站似乎最终都会败给综合性平台，又何必要建呢？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-13\u002F1631530221937857.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-13\u002F1631530221937857.jpg\" title=\"pexels-moose-photos-1036620.jpg\" alt=\"pexels-moose-photos-1036620.jpg\"\u002F\u003E图源网络，侵删 \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E这是中国电子商务的市场发展规律给我们造成的认知。我国的电子商务毫无疑问是走在...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,i],summary:t,hits:171,category:{id:k,name:u}},canBrowse:v,title:s,desc:t,keyword:"跨境电商,亚马逊",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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