规模300-400亿，需求成指数级增长，转售市场快速发展

规模300-400亿，需求成指数级增长，转售市场快速发展-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-09-09\u002F6139eb1b2b605.jpg",author:m,published_time:"09-09",category_id:j,content:"\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E尽管时尚行业因为疫情在2020年经历了起起伏伏的动荡，但在此期间内有一个领域收益颇多，那就是转售行业。研究和分析公司GlobalData联合ThredUp发布的一份报告显示，随着实体店的关闭和电子商务的蓬勃发展，\u003Cstrong\u003EPoshmark、ThredUp、The RealReal和Depop等转售平台在2020年均实现了惊人的增长，2020年整个转售类别比2019年增长了25%。\u003C\u002Fstrong\u003E值得关注的是，这一势头还在不断持续，这也表明消费者购物习惯的系统性转变和对循环经济的青睐。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: center; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-09\u002F1631185712673576.jpg\" alt=\"resaleReport-01-theRiseOfResale.jpg\" data-ratio=\"0.5668103448275862\" data-w=\"1200\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-09\u002F1631185712673576.jpg\" width=\"514\" height=\"358\" style=\"width: 514px; height: 358px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; text-align: center; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E根据波士顿咨询集团(Boston Consulting Group)的数据，\u003Cstrong\u003E二手服装、鞋类、配饰等在全球范围内价值\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(255, 0, 0); box-sizing: border-box !important; outline: none 0px !important;\"\u003E300亿至400亿美元\u003C\u002Fspan\u003E，预计未来五年转售市场将以每年\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(255, 0, 0); box-sizing: border-box !important; outline: none 0px !important;\"\u003E15%至20%\u003C\u002Fspan\u003E的速度增长。\u003C\u002Fstrong\u003EThredUp表示，2019年转售的增长速度是零售的25倍，\u003Cstrong\u003E预计在5年内二手市场总值将达到\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(255, 0, 0); box-sizing: border-box !important; outline: none 0px !important;\"\u003E640亿美元\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E。推动这种增长的不仅是因为消费者对更环保的快速、简便消费的需求，还因为越来越多的品牌和零售商成为了转售商。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E虽然增长迅速，但是二手行业仍然有巨大的商机。今年1月上市的Poshmark在其2021年第二季度的收益报告中表示，该季度平台上的总交易额(不包括运费和销售税)为4.496亿美元，自2020年以来同比增长25%。于此同时，Depop的商品总销售额和收入在2020年翻了一倍多，分别达到6.5亿美元和7000万美元。Poshmark 联合创始人兼新市场高级副总裁 Tracy Sun表示，他们还只是触及了转售市场的皮毛，如今市场机会巨大，二手商品的需求呈指数级增长，转售越来越流行。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: center; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-09\u002F1631185712241709.jpg\" alt=\"posmark.jpg\" data-ratio=\"0.5\" data-w=\"1536\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-09\u002F1631185712241709.jpg\" width=\"606\" height=\"373\" style=\"width: 606px; height: 373px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; text-align: center; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E转售现在不仅仅是一种流行的买衣服方式，还是一种新的伪娱乐形式。Poshmark和Depop这样的应用成功的将转售变成了社交媒体的另一个缩影，通过关注、点赞和类似聊天室的活动等社交功能，人们可以相互接触，影响自己的品味和购物习惯。贝恩咨询公司）与Depop合作的一份报告发现，35%的Depop用户认为使用该平台是“一件很酷的事情”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E随着二手市场的火热，许多品牌——特别是奢侈品品牌开始接受转售，这也是为了防止假冒商品泛滥的保护机制。投资者对转售的兴趣也在增加。今年3月，奢侈品集团开云集团(Kering Group)领投了转售网站Vestiaire Collective的一轮2.16亿美元融资，欧洲最大的二手时尚市场Vinted在5月融资2.93亿美元，令这家初创企业的估值达到42.6亿美元。REI、李维斯(Levi 's)、巴塔哥尼亚(Patagonia)和Fabletics等高街品牌也在电子商务中引入了转售，或者与转售平台建立了合作关系。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: justify; max-inline-size: 100%; padding: 0px; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003EThredUp的调查报告表示，\u003Cstrong\u003E在2020年2.23亿消费者表示他们已经或愿意购买二手产品\u003C\u002Fstrong\u003E，一年内，计划在可持续品牌上花费更多的消费者数量翻了一番，转售市场预计将继续快速发展。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E尽管时尚行业因为疫情在2020年经历了起起伏伏的动荡，但在此期间内有一个领域收益颇多，那就是转售行业。研究和分析公司GlobalData联合ThredUp发布的一份报告显示，随着实体店的关闭和电子商务的蓬勃发展，\u003Cstrong\u003EPoshmark、ThredUp、The RealReal和Depop等转售平台在2020年均实现了惊人的增长，2020年整个转售类别比2019年增长了25%。\u003C\u002Fstrong\u003E值得关注的是，这一势头还在不断持续，这也表明消费者购物习惯的系统性转变和对循环经济的青睐。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: center; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-09\u002F1631185712673576.jpg\" alt=\"resaleReport-01-theRiseOfResale.jpg\" data-ratio=\"0.5668103448275862\" data-w=\"1200\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-09\u002F1631185712673576.jpg\" width=\"514\" height=\"358\" style=\"width: 514px; height: 358px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; text-align: center; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E根据波士顿咨询集团(Boston Consulting Group)的数据，\u003Cstrong\u003E二手服装、鞋类、配饰等在全球范围内价值\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(255, 0, 0); box-sizing: border-box !important; outline: none 0px !important;\"\u003E300亿至400亿美元\u003C\u002Fspan\u003E，预计未来五年转售市场将以每年\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(255, 0, 0); box-sizing: border-box !important; outline: none 0px !important;\"\u003E15%至20%\u003C\u002Fspan\u003E的速度增长。\u003C\u002Fstrong\u003EThredUp表示，2019年转售的增长速度是零售的25倍，\u003Cstrong\u003E预计在5年内二手市场总值将达到\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(255, 0, 0); box-sizing: border-box !important; outline: none 0px !important;\"\u003E640亿美元\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E。推动这种增长的不仅是因为消费者对更环保的快速、简便消费的需求，还因为越来越多的品牌和零售商成为了转售商。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E虽然增长迅速，但是二手行业仍然有巨大的商机。今年1月上市的Poshmark在其2021年第二季度的收益报告中表示，该季度平台上的总交易额(不包括运费和销售税)为4.496亿美元，自2020年以来同比增长25%。于此同时，Depop的商品总销售额和收入在2020年翻了一倍多，分别达到6.5亿美元和7000万美元。Poshmark 联合创始人兼新市场高级副总裁 Tracy Sun表示，他们还只是触及了转售市场的皮毛，如今市场机会巨大，二手商品的需求呈指数级增长，转售越来越流行。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: center; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-09\u002F1631185712241709.jpg\" alt=\"posmark.jpg\" data-ratio=\"0.5\" data-w=\"1536\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002FPicture\u002F2021-09-09\u002F1631185712241709.jpg\" width=\"606\" height=\"373\" style=\"width: 606px; height: 373px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; text-align: center; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; white-space: normal; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px 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