亚马逊的印度泥潭，一身污泥会换来泥塑金身吗

亚马逊的印度泥潭，一身污泥会换来泥塑金身吗-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-09-06\u002F6135ecee70b19.jpg",author:"大雄",published_time:"09-28",category_id:k,content:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E亚马逊的求生欲不亚于任何一位舔狗。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E日前，亚马逊印度宣布了雄心勃勃的“本土化”目标，计划到2025年时实现与10万家Kirana商店合作，而现在这一数字是75000.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E“本土化”是印度总理莫迪一直鼓吹的执政骄傲。这也是莫迪政府的选票仓所代表的印度多数力量。印度今年的洒红节上，代表印度“本土化”的民间商业势力曾把贝索斯当恶魔一样画在了纸板雕塑上并付之一炬。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E如今，亚马逊也再次高调向莫迪政府和印度的多数力量示好。有别于任何其他市场，亚马逊在印度才这么强调自己的“本土化”倾向，要知道在欧美日这些亚马逊的主力市场，中国卖家一直是大头。但是在印度，亚马逊的求生欲促使它不得不把招商对象集中在印度本土商家，虽然印度的商业发展阶段还相当前向现代化，并不适于大规模的组织合作和规模复制。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E\u003Cimg src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-09-28\u002F1632832820906667.jpg\" _src=\"\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-09-28\u002F1632832820906667.jpg\" title=\"1632832820906667.jpg\" alt=\"pexels-andrea-piacquadio-3760809.jpg\"\u002F\u003E图源网络，侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E在此之前，亚马逊为了迎合印度政府和印度人民，已经是步步退让了。说不准直接向印度人销售商品，就放弃直营，控股扶持代理商，说不准关联销售，就卖了自己的股权，如今又这样扶持那些相当原始的小杂货店主，实在是求生欲爆棚，不亚于任何一个舔狗。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E而事实上，在印度市场，亚马逊并不是那个最大的犀牛。印度本土成长起来的电商平台Flipkart的市场占有率才是第一，而且领先亚马逊不是一星半点，虽然沃尔玛已经收购了Flipkart，印度人民似乎把所以敌意都加在了亚马逊身上。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E亚马逊是一边要应对印度政府和印度的本土力量，一边又要和Flipkart争夺市场份额。最近这两个平台为了争夺印度的购买力，赌气似的你来我往，纷纷提前自己的传统促销日，以至于最后把促销日定在了同一天，也算是一番闹剧。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E亚马逊在欧美日可谓是螃蟹走路横行霸道，利用法律的程序低效和各国政府的反垄断调查周旋得游刃有余，对自身平台上的中国卖家更是说封就封，好不硬气，但是在印度市场却是摸爬滚打，沾染了一身污泥，还不知道能不能泥塑金身。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E这场舔狗和渣女之间的游戏，就让我们拭目以待吧。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E亚马逊的求生欲不亚于任何一位舔狗。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E日前，亚马逊印度宣布了雄心勃勃的“本土化”目标，计划到2025年时实现与10万家Kirana商店合作，而现在这一数字是75000.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E“本土化”是印度总理莫迪一直鼓吹的执政骄傲。这也是莫迪政府的选票仓所代表的印度多数力量。印度今年的洒红节上，代表印度“本土化”的民间商业势力曾把贝索斯当恶魔一样画在了纸板雕塑上并付之一炬。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E如今，亚马逊也再次高调向莫迪政府和印度的多数力量示好。有别于任何其他市场，亚马逊在印度才这么强调自己?...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,i],summary:t,hits:160,category:{id:k,name:u}},canBrowse:v,title:s,desc:t,keyword:"跨境电商,亚马逊",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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