与亚马逊四项认证力争？沃尔玛推进环保健康产品，简化购物流程

与亚马逊四项认证力争？沃尔玛推进环保健康产品，简化购物流程-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L,M,N){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-09-24\u002F614dbac4a978c.jpg",author:t,published_time:"09-24",category_id:k,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E沃尔玛可持续发展高级副总裁简-尤因（Jane Ewing）在周二的一篇博客文章中写道，沃尔玛创建了一个名为“Built for Better”的在线购物场所，以帮助客户找到符合其健康食品、清洁生活或可持续发展目标的品牌和产品。在可持续发展、健康环保的潮流下，沃尔玛也开始加紧力推，其正面效应影响将会一定程度上拉动该品类在线销售。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F6184974587aa9.png\" title=\"image.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E简-尤因（Jane Ewing）写道“我们知道有目的的购物通常需要额外的时间。它需要研究产品和阅读标签，所有这些对于忙碌的客户来说可能会让人不知所措。“生活得更好”不仅仅是省钱、健康生活和可持续发展。通过‘Built for Better’，我们已经创建了一个可以随时间发展的框架。” 沃尔玛网站和应用程序上的图标将帮助消费者找到符合独立标准的产品，如 EWG 认证、能源之星认证或雨林联盟认证。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E该公告是沃尔玛朝着其可持续发展目标迈出的最新一步，其中包括成为一家可再生的公司， 因为各大零售商，品牌卖家正加大对气候的关注。沃尔玛也希望让客户更轻松地购买符合其健康、营养和气候意识价值观的产品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F6184974620408.png\" title=\"image.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E截止到9月21日，消费者现在在“Built for Better”下有两个标签品牌，以帮助他们找到相应的产品。“Built for Better — For You”侧重于营养和不使用特定材料或成分的产品，而“Built for Better — For the Planet”则强调以减少对环境影响的方式制造的产品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E沃尔玛标签上的方法论网页指出，“For You”产品必须符合 Walmart 的“Great for You”标准或认可不含特定材料或成分的产品的独立标准，而“For the Planet”必须满足认可一种或多种成分的独立标准。更多的环境效益。沃尔玛列出了36项认证，并指出它计划在未来增加更多认证。同时沃尔玛还将“Built for Better”纳入其多渠道营销活动，鼓励人们“明天过得更好”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F6184974641b09.png\" title=\"image.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E除了顺行潮流，为健康品类营销造势，沃尔玛举措不得不联想到今年夏天，其竞争对手亚马逊相同行动。通过增加来自健康、有机和动物福利组织的四项认证，扩大了其可持续标签计划下销售的产品。亚马逊的“气候承诺友好”倡议现在包含30 项可持续性认证，包括亚马逊的“Compact by Design ”认证。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003ETarget也拥有类似标识，在网上和店内都有“健康图标”，其中包括清洁、无残忍、无染料、无毒等产品的不同标识符。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F61849746db063.png\" title=\"image.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E大型巨头零售商的行动自然是风向标，对标签的关注正值当下消费者更加重视购买与自己价值观相符的品牌。根据 IBM 和美国全国零售联合会去年发布的一项研究，57% 的以目的为导向的消费者者愿意改变他们的购买习惯，以帮助减少对环境的负面影响。因此健康环保品类将是这些电商零售巨头以后不可缺少的推广品类之一，并且还将加大力度发展和完善相关认证规则。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E沃尔玛可持续发展高级副总裁简-尤因（Jane Ewing）在周二的一篇博客文章中写道，沃尔玛创建了一个名为“Built for Better”的在线购物场所，以帮助客户找到符合其健康食品、清洁生活或可持续发展目标的品牌和产品。在可持续发展、健康环保的潮流下，沃尔玛也开始加紧力推，其正面效应影响将会一定程度上拉动该品类在线销售。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F6184974587aa9.png\" title=\"image.png\" alt=\"image.png\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E简-尤因（Jane Ewing）写道“我们知道有目的的购物通常需要额外的时间。它需要研究产品和阅读标签，所有这些对于忙碌的客户来说可能会让人不知所措。“生活得更好”不仅仅是省钱、健康生活和可持续发展。通过‘Built for Better’，我们已经创建了一个可以随时间发展的框架。” 沃尔玛网站和应用程序上的图标将帮助消费者找到符合独立标准的产品，如 EWG 认证、能源之星认证或雨林联盟认证。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; letter-spacing: 1px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E该公告是沃尔玛朝着其可持续发展目标迈出的最新一步，其中包括成为一家可再生的公司， 因为各大零售商，品牌卖家正加大...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,u,"沃尔玛",i,"健康环保品类"],summary:v,hits:174,category:{id:k,name:w}},canBrowse:x,title:s,desc:v,keyword:"跨境电商,跨境网购,沃尔玛,亚马逊,健康环保品类",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:y,banner_mobile:y,pv:908,pv_on:b,start_time:z,end_time:A,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:B,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:C,signup_num:26,remain_quota:274,full_address:D,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:E,banner_mobile:E,pv:859,pv_on:b,start_time:z,end_time:A,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:B,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:D,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:F,banner_mobile:F,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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