乘上热潮！《鱿鱼游戏》带货火爆，沃尔玛和Netflix联手打造独家新零售中心

乘上热潮！《鱿鱼游戏》带货火爆，沃尔玛和Netflix联手打造独家新零售中心-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-12\u002F6165554048646.png",author:m,published_time:"10-12",category_id:j,content:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\" style=\"white-space: normal;\"\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E乘着《鱿鱼游戏》席卷全球的热潮，美国流媒体巨头Netflix开始进一步在零售业上发力。昨日，\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(255, 0, 0);\"\u003E\u003Cstrong\u003E沃尔玛和Netflix官方宣布将联手打造新的独家零售中心\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003Cstrong\u003E，让消费者能够更方便地购买到流行影视剧相关的商品，这也是Netflix迄今为止与全国性零售商达成的最大一笔交易。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: center; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cstrong\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-12\u002F6165554048646.png\" title=\"\" _src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-12\u002F6165554048646.png\" alt=\"3\" width=\"468\" height=\"319\" style=\"width: 468px; height: 319px;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; text-align: center; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E（图源沃尔玛，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E通过这一次合作，\u003Cstrong\u003E沃尔玛为Netflix内容相关产品开设了一个全新的商店页面“\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(255, 0, 0); box-sizing: border-box !important; outline: none 0px !important;\"\u003ENetflix Hub\u003C\u002Fspan\u003E”\u003C\u002Fstrong\u003E，\u003Cstrong\u003E专门销售与Netflix提供的电视节目相关的商品。\u003C\u002Fstrong\u003E沃尔玛将Netflix Hub称为其与全国零售商合作的第一个数字店面，并试图让它不仅仅是Netflix的店面。根据沃尔玛官方发布的公告，Netflix Hub不仅将提供把Netflix创作者的想象力变为现实的产品，还将为客户提供独家体验，以创新的方式与流行的Netflix节目互动。例如，沃尔玛很快将会推出一个名为Netflix Fan Select的投票选择机会，让粉丝有机会为他们喜欢的Netflix节目中的商品投票，然后沃尔玛商家就会根据投票结果推出相应的现实产品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E从已经推出的Netflix Hub页面中可以看到，\u003Cstrong\u003E现在推出的产品涉及到7个热门Netflix节目：\u003C\u002Fstrong\u003E《Ada Twist, Scientist》、《CoComelon》、《Nailed It!》、《Squid Game》、《Stranger Things》、《The Witcher》、《Waffles + Mochi》。其中，有很多商品仅仅只在沃尔玛上出售。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: center; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-12\u002F616555ea3c315.png\" title=\"\" _src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-12\u002F616555ea3c315.png\" alt=\"图片3\" width=\"510\" height=\"340\" style=\"width: 510px; height: 340px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; text-align: center; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E（图源沃尔玛，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E由于流媒体行业竞争激烈，多年来Netflix全部精力都集中在了自己的流媒体服务上。现在，Netflix正试图将其最受欢迎的节目转变为涵盖商品、真人体验和视频游戏的特许经营权。《鱿鱼游戏》堪称恐怖的带货能力，很大程度上推动了Netflix的行动。自9月17日播出以来，“鱿鱼游戏服”成为了亚马逊上搜索最多的东西之一。9月17日至23日间，弹珠玩具销量较前一个月同期（8月17日至8月23日）增加860%，《鱿鱼游戏》主人公身穿的456号运动服销量同比增长188%，焦糖饼销量增长9%，热门影视剧能够带来的效益可见一斑。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E在今年早些时候，Netflix开设了自己的在线网店“Netflix.shop”，销售节目相关的周边产品，但由于消费者更习惯在看到想要购买的东西后，在大平台搜索然后购买，Netflix的购物精品店受众面因而较窄。此次与零售巨头沃尔玛合作，Netflix意在更好地发挥热门影视剧的带货效应。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E《鱿鱼游戏》周边产品已经在亚马逊热销了一段时间，但需要注意的是，亚马逊上的相关产品并没有得到官方授权，实际上处于灰色地带中，有被投诉侵权的风险。在Netflix正式与沃尔玛达成合作后，“鱿鱼游戏服”等周边将在Netflix Hub上销售，Netflix很有可能马上对侵权问题重拳出击。卖家切不可被利润蒙眼，导致店铺受到牵连。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E",content_preview:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\" style=\"white-space: normal;\"\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E乘着《鱿鱼游戏》席卷全球的热潮，美国流媒体巨头Netflix开始进一步在零售业上发力。昨日，\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(255, 0, 0);\"\u003E\u003Cstrong\u003E沃尔玛和Netflix官方宣布将联手打造新的独家零售中心\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003Cstrong\u003E，让消费者能够更方便地购买到流行影视剧相关的商品，这也是Netflix迄今为止与全国性零售商达成的最大一笔交易。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: center; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cstrong\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-12\u002F6165554048646.png\" title=\"\" _src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-12\u002F6165554048646.png\" alt=\"3\" width=\"468\" height=\"319\" style=\"width: 468px; height: 319px;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; text-align: center; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E（图源沃尔玛，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E通过这一次合作，\u003Cstrong\u003E沃尔玛为Netflix内容相关产品开设了一个全新的商店页面“\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(255, 0, 0); box-sizing: border-box !important; outline: none 0px !important;\"\u003ENetflix Hub\u003C\u002Fspan\u003E”\u003C\u002Fstrong\u003E，\u003Cstrong\u003E专门销售与Netflix提供的电视节目相关的商品。\u003C\u002Fstrong\u003E沃尔玛将Netflix Hub称为其与全国零售商合作的第一个数字店面，并试图让它不仅仅是Netflix的店面。根据沃尔玛官方发布的公告，Netflix Hub不仅将提供把Netflix创作者的想象力变为现实的产品，还将为客户提供独家体验，以创新的方式与流行的Netflix节目互动。例如，沃尔玛很快将会推出一个名为Netflix Fan Select的投票选择机会，让粉丝有机会为他们喜欢的Netflix节目中的商品投票，然后沃尔玛商家就会根据投票结果推出相应的现实产品。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E从已经推出的Netflix Hub页面中可以看到，\u003Cstrong\u003E现在推出的产品涉及到7个热门Netflix节目：\u003C\u002Fstrong\u003E《Ada Twist, Scientist》、《CoComelon》、《Nailed It!》、《Squid Game》、《Stranger Things》、《The Witcher》、《Waffles + Mochi》。其中，有很多商品仅仅只在沃尔玛上出售。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: center; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-12\u002F616555ea3c315.png\" title=\"\" _src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-12\u002F616555ea3c315.png\" alt=\"图片3\" width=\"510\" height=\"340\" style=\"width: 510px; height: 340px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; text-align: center; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px !important;\"\u003E（图源沃尔玛，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-top: 0px; margin-bottom: 25px; text-align: justify; max-inline-size: 100%; padding: 0px; clear: both; min-height: 1em; cursor: text; font-size: 17px; caret-color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); line-height: 2em; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; font-size: 16px; box-sizing: border-box !important; outline: none 0px 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