淘宝推出“ 种草机 ”新功能!内容生态在双11迎来狂欢，卖家从中看到了什么机遇?

淘宝推出“ 种草机 ”新功能!内容生态在双11迎来狂欢，卖家从中看到了什么机遇?-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-07-22\u002F60f93c9f2cc0f.jpg",author:m,published_time:"10-13",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cstrong\u003E淘宝推出\u003C\u002Fstrong\u003E\u003Cstrong\u003E“ \u003C\u002Fstrong\u003E\u003Cstrong\u003E种草机 \u003C\u002Fstrong\u003E\u003Cstrong\u003E”\u003C\u002Fstrong\u003E\u003Cstrong\u003E新功能\u003C\u002Fstrong\u003E\u003Cstrong\u003E!5000\u003C\u002Fstrong\u003E\u003Cstrong\u003E万人已涌入\u003C\u002Fstrong\u003E\u003Cstrong\u003E!\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E国庆开始，淘宝逛逛上线了新功能：双11种草机。在淘宝App点击首页下方第二个按钮即可进入“种草机”，点击“种草”就能看到海量种草内容并快速加购商品。目前，已有5000万用户在这做好了双11种草攻略。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F618497061fafc.jpg\" alt=\"xdg1.jpg\" data-ratio=\"2.0344827586206895\" data-w=\"800\" \u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(136, 136, 136); font-size: 14px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E图源天猫\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E消费者在淘宝逛逛浏览内容的过程中，即可通过内容流种草并完成商品加购成交，“种草机”正逐步打通内容与商品之间的链路。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E消费者忙着种草，品牌也忙着从种草数据中发掘到新的生意机会。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F618497063512e.jpg\" alt=\"szf512.jpg\" data-ratio=\"1.6099137931034482\" data-w=\"795\" \u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(136, 136, 136); font-size: 14px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E图源天猫\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E据悉，今年有超过200个天猫核心品牌参与了逛逛上半年的内容营销投放，其中不仅有欧莱雅、雅诗兰黛、GUCCI等国际知名大牌;也有永璞、元气森林等新锐国货品牌。品牌在逛逛的内容营销，一般围绕新品上市进行逛逛话题的投放，既有新品评测类的内容，也有用户互动类的内容。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E展示、种草、备货、成交，在淘宝逛逛里，借助淘系的电商购物体系，种草和购物的一体化过程，帮助品牌实现了“从种草到成交转化的最短链路闭环”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cstrong\u003E内容生态，将在双\u003C\u002Fstrong\u003E\u003Cstrong\u003E11\u003C\u002Fstrong\u003E\u003Cstrong\u003E迎来自己的狂欢。\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E当流量不再万能，对品牌而言，能与用户产生交互的种草内容正变得越来越重要。越来越多商家意识到，参加种草已势在必行。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E据9月举行的淘宝内容生态大会透露，种草内容覆盖活跃商家数当时已近50万，今年618期间，淘宝上的内容发布量超过1000万。对比今年4月，内容创作者数量翻了14倍。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在淘宝逛逛场景里面，种草是很自然的事情。在逛逛里面有80%的内容会自然地推荐一个产品，我们收到的用户反馈中没有舆情和不自然的现象，还能拿到好的流量。淘宝的用户天然带着购物和消费心智，这种原始需求成为淘内种草链路的最大助力。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cstrong\u003E跨境人\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003Cstrong\u003E\u003Cstrong\u003E从种草数据中发掘到新的生意机会\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003Cstrong\u003E\u003Cstrong\u003E！\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E如果将商家内容到GMV的转化周期拉长到15天，转化GMV会有10-20倍的膨胀系数。以逛逛为核心的淘系内容生态，已经成为了大促期间被充分验证的营销场景工具。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E以往零散分布在各个区块的商品评价、种草内容、直播间等内容，如今都在淘宝逛逛的生态体系中形成了串联。消费者“一键种草”，品牌商家也能够更快找到高粘性的消费者，精细运营人群、货品和内容。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E或许，在这次双11之后，我们看到的淘宝逛逛，将不再只是一个内容场，而是成为一个用户内容消费、品牌内容营销的全新阵地。跨境电商卖家们从中看到机遇了吗？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cstrong\u003E淘宝推出\u003C\u002Fstrong\u003E\u003Cstrong\u003E“ \u003C\u002Fstrong\u003E\u003Cstrong\u003E种草机 \u003C\u002Fstrong\u003E\u003Cstrong\u003E”\u003C\u002Fstrong\u003E\u003Cstrong\u003E新功能\u003C\u002Fstrong\u003E\u003Cstrong\u003E!5000\u003C\u002Fstrong\u003E\u003Cstrong\u003E万人已涌入\u003C\u002Fstrong\u003E\u003Cstrong\u003E!\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E国庆开始，淘宝逛逛上线了新功能：双11种草机。在淘宝App点击首页下方第二个按钮即可进入“种草机”，点击“种草”就能看到海量种草内容并快速加购商品。目前，已有5000万用户在这做好了双11种草攻略。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F618497061fafc.jpg\" alt=\"xdg1.jpg\" data-ratio=\"2.0344827586206895\" data-w=\"800\" \u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(136, 136, 136); font-size: 14px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E图源天猫\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E消费者在淘宝逛逛浏览内容的过程中，即可通过内容流种草并完成商品加购成交，“种草机”正逐步打通内容与商品之间的链路。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E消费者忙着种草，品牌也忙着从种草数据中发掘到新的生意机会。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F618497063512e.jpg\" alt=\"szf512.jpg\" data-ratio=\"1.6099137931034482\" data-w=\"795\" \u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cspan style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: text; color: rgb(136, 136, 136); font-size: 14px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; outline: none 0px !important;\"\u003E图源天猫\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E据悉，今年有超过200个天猫核心品牌参与了逛逛上半年的内容营销投放，其中不仅有欧莱雅、雅诗兰黛、GUCCI等国际知名大牌;也有永璞、元气森林等新锐国货品牌。品牌在逛逛的内容营销，一般围绕新品上市进行逛逛话题的投放，既有新品评测类的内容，也有用户互动类的内容。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E展示、种草、备货、成交，在淘宝逛逛里，借助淘系的电商购物体系，种草和购物的一体化过程，帮助品牌实现了“从种草到成交转化的最短链路闭环”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cstrong\u003E内容生态，将在双\u003C\u002Fstrong\u003E\u003Cstrong\u003E11\u003C\u002Fstrong\u003E\u003Cstrong\u003E迎来自己的狂欢。\u003C\u002Fstrong\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft 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