阿里也要抄作业，眼馋SHEIN第一桂冠

阿里也要抄作业，眼馋SHEIN第一桂冠-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-21\u002F61713af595612.jpg",author:"大雄",published_time:"10-21",category_id:j,content:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E阿里做自营，战略大转身。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E日前，阿里巴巴在海外上线了一款叫做“allyLikes”的APP，同名网站也同步上线，主要布局欧美市场。打开allyLikes，正是一个售卖女性服饰的时尚购物商城。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-10-21\u002F61713b6a72745.jpeg\" _src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-10-21\u002F61713b6a72745.jpeg\" alt=\"阿里1\"\u002F\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E图源网络，侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E从应用商店的allyLikes宣传图里，我们可以看到阿里声称每周可以上新超过500款，这让我们很难不第一时间联想到SHEIN。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E作为快时尚跨境电商的顶流，SHEIN这两年以令人惊叹的速度快速崛起，估值已超100亿美金，在今年更是以应用商店下载量第一的势头让亚马逊都侧目而视。这也吸引了国内一大批跟随者杀入快时尚跨境电商领域，甚至有成立不到两年已经估值过10亿的cider，投资圈里都在感慨“是怎么错过SHEIN的”，也在寻找下一个SHEIN，可以说SHEIN的成功不但成就了自己，也为国内的创业者们释放了不可忽视的学霸红利。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E这不，连阿里巴巴都盯上了这条赛道，不缺资金的阿里巴巴完全不用为了融资讲可验证的故事，但还是跑来抄作业，而且，阿里巴巴这一举动是一反常态的。我们知道和亚马逊、京东不同，阿里巴巴一直是做电商平台、不做自营的，到现在做物流也是做菜鸟网络这样的平台，不像亚马逊和京东，都是做自营起家，后来才开放第三方卖家入驻，而且都亲自下场打造了高效而资产笨重的物流配送网络，但allyLikes却是一家自营商城，和SHEIN一样。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-10-21\u002F61713b802c868.jpg\" _src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-10-21\u002F61713b802c868.jpg\" alt=\"pexels-mali-maeder-225406\"\u002F\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E图源网络，侵删 \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E我们另外关注到一条信息，近期阿里巴巴进行了内部组织架构调整，其中天猫超市和进出口事业群升级为B2C零售事业群，这一调整意味着阿里在淘系之外，成立了规模对等的自营业务，这说明阿里的未来将不再止于平台的角色定位，会大举开辟自己的自营业务，不知道京东和亚马逊会不会感到身体抖了抖。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E快时尚女装一直是世界500强的热门孵化器，ZARA就曾多年在榜单上名列前茅，就是亿万女性这种快速更新而单价较低的消费把一个个商界人物送上首富宝座，而阿里巴巴速卖通数据显示，全球跨境采购频率最高的就是服饰鞋袜，大多数网民跨境购买的产品有较高的附加值，服饰类首当其冲。无怪乎阿里巴巴的海外B2C自营业务选择了这个领域。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E这次战略大转身，应该就是阿里巴巴为未来十年的国际化选定的突破口吧。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E阿里做自营，战略大转身。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E日前，阿里巴巴在海外上线了一款叫做“allyLikes”的APP，同名网站也同步上线，主要布局欧美市场。打开allyLikes，正是一个售卖女性服饰的时尚购物商城。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-10-21\u002F61713b6a72745.jpeg\" _src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-10-21\u002F61713b6a72745.jpeg\" alt=\"阿里1\"\u002F\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E图源网络，侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E从应用商店的allyLikes宣传图里，我们可以看到阿里声称每周可以上新超过500款，这让我们很难不第一时间联想到SHEIN。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E作为快时尚跨境电商的顶流，SHEIN这两年以令人惊叹的速度快速崛起，估值已超100亿美金，在今年更是以应用商店下载量第一的势头让亚马逊都侧目而视。这也吸引了国内一大批跟随者杀入快时尚跨境电商领域，甚至...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:b,browse_card:[],attachments:[],browse_percent:100,tags:[e],summary:t,hits:185,category:{id:j,name:u}},canBrowse:v,title:s,desc:t,keyword:e,isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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