Shopee挺进法国市场，两月攻进欧洲三国

Shopee挺进法国市场，两月攻进欧洲三国-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-21\u002F61713c6836d68.jpg",author:"大雄",published_time:"10-21",category_id:k,content:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003EShopee和亚马逊的短兵相接，还会远吗？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E没想到这么快，shopee在10月18日正式上线法国站，这距离其进入西班牙市场还不到半个月。Shopee这几年的攻势一直都是雷厉风行，给人咄咄逼人的紧迫感，但半个月内连续杀进欧洲两大市场，还是让人难以置信，仿佛花剌子模人第一次看到成吉思汗的蒙古轻骑一样，更何况，就是上个月，shopee才进入波兰市场。短短两个月，挺进欧洲三个大国！\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-10-21\u002F61713cc4694e6.jpg\" _src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-10-21\u002F61713cc4694e6.jpg\" alt=\"pexels-pavel-danilyuk-6405834\"\u002F\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E图源网络，侵删 \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E如今的法国电子商务市场，已经接近饱和了，法国在线零售额占零售总额约9.1%，在疫情前每年的在线零售额增幅已经低于1%了，去年疫情的原因这一涨幅也只到了3.3%，虽说翻了好几倍，但绝对值还是较低。可以说这是一个市场增量并不大的市场，而市场结构呢，亚马逊已经占去51.1%，剩下的eBay、Cdiscout、Fnac等也都是老牌劲旅，shopee这个时候进入法国，几乎可以说是赶上了市场格局开始集中、市场玩家开始淘汰的时候，而亚马逊的领先优势已经有了护城河效应，shopee无异于虎口夺食。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E当然，如果从战略搅扰来说，shopee此举又势在必行，毕竟亚马逊也在打东南亚市场的主意了，这里正是shopee的大本营。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E如果，从这个角度看的话，那么shopee进入亚马逊的大后方，也就是北美市场是不是也不会奇怪了呢？在那里，将是这个新兴巨头和老牌巨头正式短兵相接的战场，而shopee的游戏化市场切入战术也将真正面临铜墙铁壁的阻击。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E姑且在法国，小试牛刀。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003EShopee和亚马逊的短兵相接，还会远吗？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E没想到这么快，shopee在10月18日正式上线法国站，这距离其进入西班牙市场还不到半个月。Shopee这几年的攻势一直都是雷厉风行，给人咄咄逼人的紧迫感，但半个月内连续杀进欧洲两大市场，还是让人难以置信，仿佛花剌子模人第一次看到成吉思汗的蒙古轻骑一样，更何况，就是上个月，shopee才进入波兰市场。短短两个?...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:b,browse_card:[],attachments:[],browse_percent:100,tags:[e,i],summary:t,hits:171,category:{id:k,name:u}},canBrowse:v,title:s,desc:t,keyword:"跨境电商,亚马逊",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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