进军6万亿美元电商领域！Shopify进一步深入B2B销售

进军6万亿美元电商领域！Shopify进一步深入B2B销售-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-20\u002F616fee50ae806.png",author:m,published_time:"10-20",category_id:j,content:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E\u003Cstrong\u003E随着Shopify进一步深入B2B销售，该公司也在向着一个尚未开发的6万亿美元电子商务市场不断进军。\u003C\u002Fstrong\u003E近日，\u003Cstrong\u003EShopify宣布将为其Shopify Plus商家推出新的B2B功能。\u003C\u002Fstrong\u003E这一重大举措将有助于Shopify吸引更大、更有利可图的品牌入驻其平台，同时继续与亚马逊争夺市场份额。虽然暂时没有透露具体细节，但是Shopify表示，将很快公布更多相关信息。\u003C\u002Fp\u003E\u003Cp style=\"text-align:center; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F6184974b687c8.jpeg\" alt=\"shopify-base-stores.001.jpeg\" data-ratio=\"0.5625\" data-w=\"1920\" width=\"425\" height=\"321\" style=\"width: 425px; height: 321px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"letter-spacing: 1px; text-align: center; white-space: normal;\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E\u003Cstrong\u003E随着电子商务规模的不断扩大，越来越多的DTC品牌开始扩展到B2B。\u003C\u002Fstrong\u003EShopify董事总经理表示，对一些人来说，B2B扩张是对零售商爆炸式增长和需求的回应；而对其他人来说，这是对巨大未开发潜力的积极认识，是进入新市场和新分销渠道的聪明方式。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E传统上，Shopify授权商家直接向消费者销售产品，但增加B2B功能的举措对其影响是巨大的。Shopify正在不断向高端市场发展，此次推出新功能也证明了这一点。截至去年年底，Shopify拥有超过170万家商户，其平台上的年商品交易总额 (GMV) 为 1196 亿美元。上个季度，Shopify的在线流量首次超过了亚马逊。Shopify希望通过向Shopify Plus添加更多 B2B 功能，说服更多商家订阅其软件的高级版本。基本订阅套餐的价格分别为每月29美元、79美元和299美元，但Shopify Plus的起价为每月2000美元，要高出特别多。据了解，为Shopify Plus付费的商家可以获得更低的交易费用和自定义结帐等特权。订阅了这一高级套餐的公司包括Allbirds、亨氏(Heinz)和Steve Madden。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E疫情对B2B电子商务市场也产生了巨大的影响，Ipsos的研究表明，在过去的一年里，超过90%的商业订单都是在网上完成的。越来越多的商业订购者开始更频繁地在线订购。去年，百分之三十的商业客户在网上购买了更多的商品。根据网经社电子商务研究中心发布的《2021年（上）中国跨境电商市场数据报告》，2021年上半年中国跨境电商的交易模式中跨境电商B2B交易占比达77.2%，跨境电商B2C交易占比达22.8%。受疫情及政策促进，跨境B2B电商业务快速发展，线上化渗透加速。\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",content_preview:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E\u003Cstrong\u003E随着Shopify进一步深入B2B销售，该公司也在向着一个尚未开发的6万亿美元电子商务市场不断进军。\u003C\u002Fstrong\u003E近日，\u003Cstrong\u003EShopify宣布将为其Shopify Plus商家推出新的B2B功能。\u003C\u002Fstrong\u003E这一重大举措将有助于Shopify吸引更大、更有利可图的品牌入驻其平台，同时继续与亚马逊争夺市场份额。虽然暂时没有透露具体细节，但是Shopify表示，将很快公布更多相关信息。\u003C\u002Fp\u003E\u003Cp style=\"text-align:center; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-05\u002F6184974b687c8.jpeg\" alt=\"shopify-base-stores.001.jpeg\" data-ratio=\"0.5625\" data-w=\"1920\" width=\"425\" height=\"321\" style=\"width: 425px; height: 321px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"letter-spacing: 1px; text-align: center; white-space: 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align=\"justify\"\u003E\u003Cstrong\u003E随着电子商务规模的不断扩大?...\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,"Shopify","B2B"],summary:u,hits:195,category:{id:j,name:v}},canBrowse:w,title:t,desc:u,keyword:"跨境电商,Shopify,B2B",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:x,banner_mobile:x,pv:908,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:B,signup_num:26,remain_quota:274,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:D,banner_mobile:D,pv:859,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:E,banner_mobile:E,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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