卖家又爱又恨，亚马逊这项业务收入超过Prime会员订阅收入

卖家又爱又恨，亚马逊这项业务收入超过Prime会员订阅收入-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-28\u002F617a78a3d47d0.png",author:m,published_time:"10-28",category_id:k,content:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E2020年，电商行业经历了飞跃式的增长。特别是跨境电商，已经走进了大众的视野里。随着越来越多的卖家和品牌涌入亚马逊，亚马逊上的竞争也日趋激烈。有效的广告，无疑能够帮助卖家从千千万万竞争者中脱颖而出。\u003Cstrong\u003E亚马逊广告部门现在是亚马逊增长最快的部门，总额超过了包括Prime在内的订阅服务，\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E在2021年底收入有望超过260亿美元\u003C\u002Fspan\u003E\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:center; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cstrong\u003E\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-28\u002F617a78a3d47d0.png\" alt=\"Advertising-on-Amazon-760x400.png\" data-ratio=\"0.5258620689655172\" data-w=\"760\" width=\"514\" height=\"290\" style=\"width: 514px; height: 290px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"color: rgb(0, 0, 0);\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E亚马逊广告的快速增长，得益于卖家对于广告空间的强烈需求。根据JungleScout的研究，34% 的亚马逊卖家表示，他们计划今年在广告上支出比去年更多的金额。对于亚马逊提供的广告服务，卖家可谓是又爱又恨。由于广告对很多消费者的决策有显著性影响，有效的广告能够帮卖家赢得更多销售额，打造品牌的知名度；而随着竞争的加剧，对广告空间的争夺也不断加剧，卖家所需要承担的广告成本也水涨船高。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E根据研究，\u003Cstrong\u003E56% 的美国消费者表示，如果他们只能在一家商店购物，那么他们就会选择亚马逊\u003C\u002Fstrong\u003E，对于电商卖家来说亚马逊就是一扇巨大的机会之窗。亚马逊上有近200万活跃卖家和数千个大品牌，75%的亚马逊卖家至少了使用一种点击付费(PPC)广告，希望能从竞争者中脱颖而出。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E并不是所有的广告都能起到积极的作用，也并不是买了广告空间就意味着销量能够增长。以品牌塑造来说，如果品牌要从实体店进入在线市场，他们需要了解产品在亚马逊上的展示方式，了解大多数消费者如何在亚马逊上搜索产品。由于亚马逊上庞大的数据量和各式的购物者，各大品牌现在面临着关键的问题:我的哪些产品会在亚马逊上获得成功?我的广告开支应该花在哪里?卖家需要全面了解亚马逊的渠道，他们在市场上的定位，以及如何去宣传，这些是做出好广告的基础。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E广告是亚马逊成功的关键部分。随着竞争的持续升温，卖家们将寻求更好的洞察工具和最大化营销活动的途径，在利用广告扩大销量的同时，为亚马逊广告业务的繁荣做出贡献。\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",content_preview:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E2020年，电商行业经历了飞跃式的增长。特别是跨境电商，已经走进了大众的视野里。随着越来越多的卖家和品牌涌入亚马逊，亚马逊上的竞争也日趋激烈。有效的广告，无疑能够帮助卖家从千千万万竞争者中脱颖而出。\u003Cstrong\u003E亚马逊广告部门现在是亚马逊增长最快的部门，总额超过了包括Prime在内的订阅服务，\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E在2021年底收入有望超过260亿美元\u003C\u002Fspan\u003E\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:center; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cstrong\u003E\u003Cspan style=\"color: rgb(255, 0, 0);\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-28\u002F617a78a3d47d0.png\" alt=\"Advertising-on-Amazon-760x400.png\" data-ratio=\"0.5258620689655172\" data-w=\"760\" width=\"514\" height=\"290\" style=\"width: 514px; height: 290px;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"color: rgb(0, 0, 0);\"\u003E（图源网络，侵删）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E亚马逊广告的快速增长，得益于卖家对?...\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,i,"广告"],summary:u,hits:173,category:{id:k,name:v}},canBrowse:w,title:t,desc:u,keyword:"跨境电商,亚马逊,广告",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:x,banner_mobile:x,pv:908,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:B,signup_num:26,remain_quota:274,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:D,banner_mobile:D,pv:859,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:E,banner_mobile:E,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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