缺货频繁、二手受捧，供应链中断如何影响消费者购物行为？

缺货频繁、二手受捧，供应链中断如何影响消费者购物行为？-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L,M){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-11-01\u002F617fbc11b6198.png",author:m,published_time:"11-01",category_id:j,content:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E对于美国消费者来说，本应该理所当然摆放在货架上的货物却不存在那里，这种货物稀缺的情况最近正在越来越频繁地发生。供应链中断正在显著改变消费者的购物方式，这将在假日季期间和之后对电商卖家的销售产生持久的影响。\u003C\u002Fp\u003E\u003Cp style=\"text-align:center; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-04\u002F6183aef649eef.jpeg\" alt=\"second-hand.001.jpeg\" data-ratio=\"0.665948275862069\" data-w=\"1200\" width=\"448\" height=\"325\" style=\"width: 448px; height: 325px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E（图源网络，侵删）\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E二手商品销售正发生难以置信的变化，相比于去年，消费者正在大量购买各类二手产品。根据eBay发布的报告，\u003Cstrong\u003EeBay上每分钟都会有五只二手表和三个二手手提袋被购买。\u003C\u002Fstrong\u003E二手销售受到供应链的影响，运动鞋就是一个很好的例子。运动鞋是eBay上一个蓬勃发展的类别，平均每天有164万件商品上市。爱好者们到eBay上寻找各种各样的款式，许多最令人垂涎的鞋子都是二手的。\u003Cstrong\u003E在eBay上，每1.5秒就能卖出一双运动鞋，其中二手运动鞋的销售速度逐月增长15%\u003C\u002Fstrong\u003E，并且这一趋势还将继续下去。一段时间以来，年轻消费者，尤其是 Z 世代和千禧一代，表现出对二手车的强烈偏好。另外在奢侈品方面，Vogue Business的一项新研究显示，69%的购物者会选择购买二手商品。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E除了二手产品，收藏品和奢侈品销售也受到了影响。eBay北美的收藏品销量大幅增长，今年上半年收藏品GMV为20亿美元，相当于2020年全年的总额。在eBay上，卡片和收藏品都受到藏家的狂热喜爱，并且这是市场是唯一能找到特定盒子、包和限量版收藏品的地方。而在奢侈品牌方面，劳力士、路易威登等品牌都通过各种方法解决了供应链问题引起的备受瞩目的库存短缺问题。因此，与去年同期相比，eBay上奢侈品牌的销售额大幅上升。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E根据First Insight和沃顿商学院的一项新调查，假日购物会受到供应链中断和通货膨胀的巨大影响。零售商正在以各种方式处理增加的商品和运输成本，其中一些试图在进入假期时降低供应链成本。超过三分之一的零售商正在吸收冲击并保持价格一致；然而，59%的零售商表示他们将把成本转嫁给消费者。除此之外，22%的零售商表示，他们将取消或减少计划中的促销活动，以应对库存减少和价格上涨。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E虽然为了确保能买到想买的物品和礼物，这个假日季消费者的购物热情空前高涨。但由于成本大幅上升，近三分之二的零售商预计利润率将低于10%。这个假日季，卖家需要谨慎销售，切不可不管不顾地加大投入，避免赔钱赚吆喝的情况。\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",content_preview:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E对于美国消费者来说，本应该理所当然摆放在货架上的货物却不存在那里，这种货物稀缺的情况最近正在越来越频繁地发生。供应链中断正在显著改变消费者的购物方式，这将在假日季期间和之后对电商卖家的销售产生持久的影响。\u003C\u002Fp\u003E\u003Cp style=\"text-align:center; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-04\u002F6183aef649eef.jpeg\" alt=\"second-hand.001.jpeg\" data-ratio=\"0.665948275862069\" data-w=\"1200\" width=\"448\" height=\"325\" style=\"width: 448px; height: 325px;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E（图源网络，侵删）\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E二手商品销售正发生难以置信的变化，相比于去年，消费者正在大量购买各类二手产品。根据eBay发布的报告，\u003Cstrong\u003EeBay上每分钟都会有五只二?...\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,"供应链",u],summary:v,hits:160,category:{id:j,name:w}},canBrowse:x,title:t,desc:v,keyword:"跨境电商,供应链,消费者",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:y,banner_mobile:y,pv:908,pv_on:b,start_time:z,end_time:A,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:B,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:C,signup_num:26,remain_quota:274,full_address:D,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:E,banner_mobile:E,pv:859,pv_on:b,start_time:z,end_time:A,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:B,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:D,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:F,banner_mobile:F,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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