阿里巴巴投的跨境电商，上线不到一年再融千万美金，专攻北美市场

阿里巴巴投的跨境电商，上线不到一年再融千万美金，专攻北美市场-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-11-08\u002F6188fcf909187.jpg",author:"大雄",published_time:"11-08",category_id:j,content:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E中国供应链，催生北美中国品牌。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E在消费领域，一代人有一代人的品牌。百年来能够长期占着不同代际消费者的消费选择的消费品牌屈指可数，尤其是在大众消费领域，因为下一代人会给上一代人所使用的消费品贴上过时、老土的标签。即便是像可口可乐这样跨越代际的品牌，也一样被贴上“更年轻”标签的百事可乐抢走了大量年轻消费群体。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E所以，消费品创业永远有机会，而雷军也敢豪言“中国所有的产品都值得重做！”再看看国内市场这几年涌现出的新消费创业与投资浪潮，像完美日记、花西子、三顿半、元气森林、钟薛高等等，无不是抓住了消费群体代际更替的时机，在资本的推波助澜下短时间快速崛起的新消费品牌。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E同样，在大洋彼岸的北美市场，这一幕也正在上演。美国人自己做出来的Allbirds，才刚刚上市，中国人做出来的安克创新，则已经上市多年了，这样的新消费品牌已经成功了很多，而且还在继续涌出。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-08\u002F6188fd367c482.jpg\" alt=\"pexels-john-diez-7578661\"\u002F\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E图源网络，侵删 \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E不论中美，这都得益于电子商务的全新销售模式，才可以相对容易地在新消费群体中打败老牌消费品牌。电子商务DTC模式颠覆了传统的层层分销模式，让品牌方可以直接把商品销售给消费者，而不用依赖庞大臃肿的分销网络，而庞大臃肿的分销网络不是短期能建立起来的，也往往因为既得利益而墨守成规的，这正是老牌品牌的竞争壁垒。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E所以，资本正在跑步进入这种DTC新消费品牌创业赛道。就在近日，家居电商平台POVISON又完成了新一轮A轮融资，融资额千万美金，这家来自中国广州的家居跨境电商上线才不到一年，就在今年的3月份。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E这家专注北美市场的家具跨境电商在此之前得到了阿里巴巴的天使轮投资，也是阿里巴巴多维度布局海外电商市场的一块拼图。依托中国完善的家具产业生态，POVISON意图打掉美国零售商从中国进口再卖给美国消费者的中间环节，直接以DTC模式打出北美消费市场的中国品牌。当然，DTC模式所要求的供应链数字化实力就成了POVISON竞争优势的核心考量了。本轮融资也正是将主要用于品牌建设、供应链数字化和履约体系搭建。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E北美的消费品牌换新潮，正在迎来中国跨境电商弄潮儿。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E中国供应链，催生北美中国品牌。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E在消费领域，一代人有一代人的品牌。百年来能够长期占着不同代际消费者的消费选择的消费品牌屈指可数，尤其是在大众消费领域，因为下一代人会给上一代人所使用的消费品贴上过时、老土的标签。即便是像可口可乐这样跨越代际的品牌，也一样被贴上“更年轻”标签的百事可乐抢走了大量年轻消费群体。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E所以，消费品创业永远有机会，而雷军也敢豪言“中国所有的产品都值得重做！”再看看国内市场这几年涌现出的新...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:b,browse_card:[],attachments:[],browse_percent:100,tags:[e],summary:t,hits:131,category:{id:j,name:u}},canBrowse:v,title:s,desc:t,keyword:e,isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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