仅上线3个月营收3000万！怎么做到的？如何从0-1打造精品独立站?

仅上线3个月营收3000万！怎么做到的？如何从0-1打造精品独立站?-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-11-15\u002F6191bce1e8a8a.jpeg",author:"小o",published_time:"11-15",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在后疫情时代，海外线上购物趋势越发明显，\u003Cstrong\u003E越来越多的品牌开始采用DTC模式\u003C\u002Fstrong\u003E，持续涌现的新锐品牌对传统品牌发起了挑战，抢占更多的市场份额。比如近几年大家比较熟知的DTC品牌：\u003C\u002Fspan\u003E\u003Cspan style=\"text-decoration-line: underline; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E完美日记、花西子、泡泡玛特、野兽派、李子柒\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E等，此外 \u003C\u002Fspan\u003E\u003Cspan style=\"text-decoration-line: underline; font-family: 微软雅黑, "Microsoft YaHei";\"\u003ENike\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E和\u003C\u002Fspan\u003E\u003Cspan style=\"text-decoration-line: underline; font-family: 微软雅黑, "Microsoft YaHei";\"\u003EAdidas\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E也一前一后的启动了品牌DTC战略。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E这种DTC直面消费者的销售模式由于绕开了所有的中间商，买家可以用更低的价格买到自己喜欢的产品，\u003Cspan style=\"color: rgb(192, 0, 0);\"\u003E这种商业模式下消费者又能迅速反映自己的行为和喜好，也加速的商品的更新迭代，产品又是物超所值。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E这也正是未来趋势，\u003Cspan style=\"color: rgb(192, 0, 0);\"\u003E品牌的机会一定是掌握在消费者手中，只有建立起和顾客之间的品牌黏性，才能打造一个复购的品牌闭环。\u003C\u002Fspan\u003E而\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E主打环保的Allbirds\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E也是提早认识到这点，他通过品牌故事和产品创新、KOL代言社交裂变、DTC模式下的直营销售使他迅速将羊毛运动鞋变成价值高达41亿美金的市值;JOVS创立于2019年主打脱毛仪，其中一款产品上线三个月后营收就达到3000万，超过飞利浦、博朗等国外的一线品牌。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E即使有那个多令人感叹的成功例子映入眼帘，行业也非常很看好，但是纷纷入局的卖家们发现独立站远非想象中的好做，就连在\u003Cstrong\u003E国内风靡无人不知的李子柒\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E，\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E其\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E独立站的运营也没有我们想象中的那么好，或许是因为长达几个月的停更导致她的购物网站流量骤降冰点，使得无法利用外网引流;又或者独立站的页面排版和产品无法迎合外国人的喜好等原因。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.6047516198704104\" src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-15\u002F6191bca78cc1a.png\" data-type=\"png\" data-w=\"1024\" style=\"vertical-align: inherit; background-position: center center; background-size: initial; background-repeat: no-repeat; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221);\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-size: 14px; color: rgb(127, 127, 127); font-family: arial, helvetica, sans-serif;\"\u003E（图源李子柒跨境独立站）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"color: rgb(192, 0, 0); font-family: 微软雅黑, "Microsoft YaHei";\"\u003E那自带流量的李子柒都无法在这里立足，我们由将何去何从?独立站DTC真的还是蓝海市场吗?\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E就在\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 82, 255);\"\u003E\u003Cstrong\u003E下周四\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E有这样一场\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 82, 255);\"\u003E\u003Cstrong\u003EDTC独立站峰会\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E就是\u003C\u002Fspan\u003E\u003Cspan style=\"text-decoration-line: underline; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E为了帮助中国跨境企业在2022年共启新程，构建私域流量增长、塑造品牌进阶之路\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在这里你会真正的了解到什么是DTC?那些优秀成功DTC的品牌都有什么共性?\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E如何从0-1打造脱颖而出的精品独立站?\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E如何构建海外私域流量池?\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E基于“价值”的品牌出海模式又是怎样的?\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E等等......在这里小编就不一一列举，更多精彩干货只有您的到来才能领略别样的风采。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"color: rgb(192, 0, 0); font-family: 微软雅黑, "Microsoft YaHei";\"\u003E长按\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cspan style=\"color: rgb(192, 0, 0);\"\u003E\u003Cstrong\u003E识别图中\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003Cstrong\u003E\u003Cspan style=\"color: rgb(192, 0, 0);\"\u003E二维码\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E即可报名!\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"93743\" style=\"white-space: normal;\"\u003E\u003Csection style=\"text-align: center;\"\u003E\u003Csection style=\"width: 6em; display: inline-block;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.46078431372549017\" src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-15\u002F6191bca7cbc71.gif\" data-type=\"gif\" data-w=\"232\" data-width=\"100%\" style=\"box-sizing: border-box; vertical-align: inherit; width: 96px; display: block;\"\u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; vertical-align: inherit;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"2.156989247311828\" src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-15\u002F6191bca8042b3.png\" data-type=\"png\" data-w=\"750\" style=\"vertical-align: inherit;\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"white-space: normal; text-align: center; vertical-align: inherit;\"\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在后疫情时代，海外线上购物趋势越发明显，\u003Cstrong\u003E越来越多的品牌开始采用DTC模式\u003C\u002Fstrong\u003E，持续涌现的新锐品牌对传统品牌发起了挑战，抢占更多的市场份额。比如近几年大家比较熟知的DTC品牌：\u003C\u002Fspan\u003E\u003Cspan style=\"text-decoration-line: underline; font-family: 微软雅黑, "Microsoft YaHei";\"\u003E完美日记、花西子、泡泡玛特、野兽派、李子柒\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E等，此外 \u003C\u002Fspan\u003E\u003Cspan style=\"text-decoration-line: underline; font-family: 微软雅黑, "Microsoft YaHei";\"\u003ENike\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E和\u003C\u002Fspan\u003E\u003Cspan style=\"text-decoration-line: underline; font-family: 微软雅黑, "Microsoft YaHei";\"\u003EAdidas\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E也一前一后的启动了品牌DTC战略。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E这种DTC直面消费者的销售模式由于绕开了所有的中间商，买家可以用更低的价格买到自己喜欢的产品，\u003Cspan style=\"color: rgb(192, 0, 0);\"\u003E这种商业模式下消费者又能迅速反映自己的行为和喜好，也加速的商品的更新迭代，产品又是物超所值。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E这也正是未来趋势，\u003Cspan style=\"color: rgb(192, 0, 0);\"\u003E品牌的机会一定是掌握在消费者手中，只有建立起和顾客之间的品牌黏性，才能打造一个复购的品牌闭环。\u003C\u002Fspan\u003E而\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E主打环保的Allbirds\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E也是提早认识到这点，他通过品牌故事和产品创新、KOL代言社交裂变、DTC模式下的直营销售使他迅速将羊毛运动鞋变成价值高达41亿美金的市值;JOVS创立于2019年主打脱毛仪，其中一款产品上线三个月后营收就达到3000万，超过飞利浦、博朗等国外的一线品牌。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E即使有那个多令人感叹的成功例子映入眼帘，行业也非常很看好，但是纷纷入局的卖家们发现独立站远非想象中的好做，就连在\u003Cstrong\u003E国内风靡无人不知的李子柒\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E，\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E其\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E独立站的运营也没有我们想象中的那么好，或许是因为长达几个月的停更导致她的购物网站流量骤降冰点，使得无法利用外网引流;又或者独立站的页面排版和产品无法迎合外国人的喜好等原因。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.6047516198704104\" src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-15\u002F6191bca78cc1a.png\" data-type=\"png\" data-w=\"1024\" style=\"vertical-align: inherit; background-position: center center; background-size: initial; background-repeat: no-repeat; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 1px; border-style: solid; border-color: rgb(221, 221, 221);\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-size: 14px; color: rgb(127, 127, 127); font-family: arial, helvetica, sans-serif;\"\u003E（图源李子柒跨境独立站）\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"color: rgb(192, 0, 0); font-family: 微软雅黑, "Microsoft 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