预计增长再上调36%之多！入局东南亚电商市场不容再等！

预计增长再上调36%之多！入局东南亚电商市场不容再等！-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-11-26\u002F61a0b0ba8a0e8.jpg",author:"大雄",published_time:"11-26",category_id:j,content:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E增长得越快，结束增长得就越早。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E东南亚作为近年来全球GDP增长的新引擎，其消费市场的潜力也正在蓬勃释放。尤其是人口结构非常年轻，加上新冠疫情的催动，接受电子商务等新事物的速度非常快。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E据谷歌(Google)、淡马锡(Temasek Holdings)和贝恩咨询(Bain&Co.)在11月10日联合发布的最新报告，2021年东南亚新增互联网用户4,000万，总数突破4.4亿，东南亚电商市场规模2021年预计达到1,200亿美元，到2025年有望达到2,340亿美元，这一数字相比于2020年预测的1,720亿美元上调了约36%。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-26\u002F61a0b0e1d4e20.jpg\" alt=\"pexels-andrea-piacquadio-3760810\"\u002F\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E图源网络，侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E也就是说，东南亚电商市场的增长之快已经大大超过了这些掌握着大量数据的顶级咨询公司的预测，这也说明东南亚的电商市场在这几年的增长红利将加速释放，而红利期将会大大缩短。就像去年做亚马逊吃尽了红利，今年做得就比较艰难。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E所以说，入局东南亚电商市场最好的时机是两年前，其次就是现在！\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E任何一个市场都不会一直增长，更不会一直高速增长。所有的增长都有结束的时候，当增长放缓直到结束，就是洗牌的时候，就是优胜劣汰的时候。当下国内手机产商纷纷开始造车，也是因为手机市场经过十年增长期后开始进入稳定并收缩了。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E最好的选择就是在高速增长期入局，利用高速增长的几年时间建立自己的护城河和竞争优势，在增长放缓进而收缩到来前做好准备，以免被出清和内卷。所以，想着还有几年红利期就再等着观望不前的，也会失去构建竞争壁垒的黄金战略期。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E现在布局东南亚电商，也有很好的平台可以入驻，比如shopee和lazada。据App Annie，2021年Q3 Shopee在东南亚市场购物类App中，囊括平均月活跃用户数及用户使用总时长第一。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E跨境卖家们不妨试水shopee东南亚站点，开启业务新的增长曲线。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E增长得越快，结束增长得就越早。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E东南亚作为近年来全球GDP增长的新引擎，其消费市场的潜力也正在蓬勃释放。尤其是人口结构非常年轻，加上新冠疫情的催动，接受电子商务等新事物的速度非常快。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E据谷歌(Google)、淡马锡(Temasek Holdings)和贝恩咨询(Bain&Co.)在11月10日联合发布的最新报告，2021年东南亚新增互联网用户4,000万，总数突破4.4亿，东南亚电商市场规模2021年预计达到1,200亿美元，到2025年有望达到2,340亿美元，这一数字相比于2020年预测的1,720亿美元?...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:b,browse_card:[],attachments:[],browse_percent:100,tags:[e],summary:t,hits:147,category:{id:j,name:u}},canBrowse:v,title:s,desc:t,keyword:e,isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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