阿里巴巴组织架构升级、发力海外业务，阿里全球化业务版图再添员?

阿里巴巴组织架构升级、发力海外业务，阿里全球化业务版图再添员?-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-12-06\u002F61ade0e99e1c3.jpg",author:m,published_time:"12-06",category_id:j,content:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E12月6日，阿里巴巴董事会主席兼CEO张勇发出内部信，宣布公司升级“多元化治理”体系，任命戴珊和蒋凡分别负责新设立的\u003Cstrong\u003E“中国数字商业”\u003C\u002Fstrong\u003E和\u003Cstrong\u003E“海外数字商业”\u003C\u002Fstrong\u003E两大板块：\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E戴珊作为集团总裁，将代表阿里巴巴集团分管大淘宝(包括淘宝、天猫、阿里妈妈)，B2C零售事业群，淘菜菜，淘特和1688等业务，共同形成“中国数字商业板块”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E蒋凡作为集团总裁，将代表阿里巴巴集团分管全球速卖通和国际贸易(ICBU) 两个海外业务，以及Lazada等面向海外市场的多家子公司，共同形成“海外数字商业板块”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在内部信中，张勇表示，进行多元化治理体系升级，是为了在各个业务领域用更清晰的战略蓝图、更敏捷的组织面向未来，真正创造长期价值。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-12-06\u002F61ade0e99e1c3.jpg\" alt=\"src=http___5b0988e595225.cdn.sohucs.com_images_20171116_a2e2e036d1a14f1586a3372839561e82.jpeg&refer=http___5b0988e595225.cdn.sohucs.jpg\" data-ratio=\"0.75\" data-w=\"1200\" style=\"vertical-align: inherit;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-size: 14px; color: rgb(127, 127, 127); font-family: 微软雅黑, "Microsoft YaHei";\"\u003E图源网络，侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E鹰熊汇小编认为此次有针对性的组织架构调整，释放出阿里进一步发力内需和海外业务的信号。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E过去几年，阿里巴巴海外市场增长迅速，海外年度活跃消费者已达2.85亿，但距离成为一家真正意义上的全球化公司，距离在潜力广阔的海外市场有更大作为，还有很长的路要走。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E近日消息，\u003Cstrong\u003E字节跳动又做了个电商App ——Fanno，\u003C\u002Fstrong\u003EFanno想做一个类似国内淘宝、拼多多的全品类。国内的中心化电商平台已经非常发达了，但海外除了亚马逊，没有第二名，\u003Cstrong\u003E巨头们都纷纷加码抢占未饱和的海外电商市场。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在此之前，\u003Cstrong\u003E阿里巴巴也在海外上线了一个自营时尚购物平台Allylikes。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cstrong\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-12-06\u002F61ade12fa542f.jpg\" alt=\"ssgddt3.jpg\" data-ratio=\"0.5625\" data-w=\"1080\" style=\"vertical-align: inherit;\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-size: 14px; color: rgb(127, 127, 127); font-family: 微软雅黑, "Microsoft YaHei";\"\u003E图源Allylikes\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003EAllylikes在App Store以及Google Play 的月下载量接近1万次。平台从18欧元的连衣裙到23欧元的工作服，每周都会推出500款新产品。服装类目是阿里的强项，阿里在供应链上又有很深的积淀，比如阿里犀牛工厂对服装供应链的深度改造，\u003Cstrong\u003E但在海外营销和对终端消费者的了解上却略显乏力。\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E鹰熊汇小编总结了一下，\u003Cstrong\u003E目前阿里巴巴全球化业务版图上有：\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E阿里巴巴国际站(ICBU)和速卖通(AliExpress)，又陆续加入了东南亚电商平台Lazada、土耳其电商平台Trendyol、南亚电商平台Daraz等新角色。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E但是，\u003Cstrong\u003E跨境电商的供应链链条比国内电商更长，操作难度更大：\u003C\u002Fstrong\u003E需要解决海外物流运输、货币支付、海关报关等多个环节的难题，“内外各种因素”交织在一起的不确定性。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在一个增量市场里，\u003Cstrong\u003E既需要把淘宝既往的经验复制出去，又要能跳脱出国内电商经验，找到本土化的方式。如果这一步棋活了，海外市场就是阿里的另一次跨越，一旦成功，用户规模和GMV将继续增长。\u003C\u002Fstrong\u003E鹰熊汇也将持续关注阿里海外业务的最新进展。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u002F\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E12月6日，阿里巴巴董事会主席兼CEO张勇发出内部信，宣布公司升级“多元化治理”体系，任命戴珊和蒋凡分别负责新设立的\u003Cstrong\u003E“中国数字商业”\u003C\u002Fstrong\u003E和\u003Cstrong\u003E“海外数字商业”\u003C\u002Fstrong\u003E两大板块：\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E戴珊作为集团总裁，将代表阿里巴巴集团分管大淘宝(包括淘宝、天猫、阿里妈妈)，B2C零售事业群，淘菜菜，淘特和1688等业务，共同形成“中国数字商业板块”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E蒋凡作为集团总裁，将代表阿里巴巴集团分管全球速卖通和国际贸易(ICBU) 两个海外业务，以及Lazada等面向海外市场的多家子公司，共同形成“海外数字商业板块”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E在内部信中，张勇表示，进行多元化治理体系升级，是为了在各个业务领域用更清晰的战略蓝图、更敏捷的组织面向未来，真正创造长期价值。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-12-06\u002F61ade0e99e1c3.jpg\" alt=\"src=http___5b0988e595225.cdn.sohucs.com_images_20171116_a2e2e036d1a14f1586a3372839561e82.jpeg&refer=http___5b0988e595225.cdn.sohucs.jpg\" data-ratio=\"0.75\" data-w=\"1200\" style=\"vertical-align: inherit;\"\u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-size: 14px; color: rgb(127, 127, 127); font-family: 微软雅黑, "Microsoft YaHei";\"\u003E图源网络，侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E鹰熊汇小编认为此次有针对性的组织架构调整，释放出阿里进一步发力内需和海外业务的信号。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E过去几年，阿里巴巴海外市场增长迅速，海外年度活跃消费者已达2.85亿，但距离成为一家真正意义上的全球化公司，距离在潜力广阔的海外市场有更大作为，还有很长的路要走。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"margin-bottom: 25px; white-space: normal; text-align: justify; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\"\u003E\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"\u003E近日消息，\u003Cstrong\u003E字节跳动又做了个电商App ——Fanno，\u003C\u002Fstrong\u003EFanno想做一个类似国内淘宝、拼...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:["阿里巴巴",e,c],summary:u,hits:144,category:{id:j,name:v}},canBrowse:w,title:t,desc:u,keyword:"阿里巴巴,跨境电商,",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:x,banner_mobile:x,pv:908,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:B,signup_num:26,remain_quota:274,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:D,banner_mobile:D,pv:859,pv_on:b,start_time:y,end_time:z,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:A,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:C,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:E,banner_mobile:E,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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