字节式旋风启动！字节跳动新推独立电商APP开启新用户大促销

字节式旋风启动！字节跳动新推独立电商APP开启新用户大促销-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-11-18\u002F6196270169fc6.jpg",author:"大雄",published_time:"12-08",category_id:k,content:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E跨境电商的既有格局可能很难撼动，但亚马逊的地位如果能晃一晃，对跨境电商整个行业来说都未尝不是好事。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E字节跳动向来以“大力出奇迹”闻名商场，给人的一贯感觉就是打法凌厉、粗暴迅猛，目前为止，已做出三款取得巨大成功的产品：今日头条、抖音和TikTok。在国内，即便是社交巨头腾讯，也只能眼看着抖音的崛起而束手无策，腾讯花大力气推的微视在抖音面前就是小学生。今日头条对三大门户腾讯、网易和搜狐的虎口夺食也几乎没有遇到有效的抵抗。在海外，TikTok几乎复制了抖音在国内的成功，Facebook、Twitter、Instagram等社交巨头也是眼睁睁看着TikTok在家门口壮大的。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E今年以来，TikTok布局海外电商的脚步逐渐加快，许多跨境电商都对入驻TikTok表达了浓厚的兴趣，而传言字节跳动推出独立电商APP的声音从9月就开始甚嚣尘上，现在Fanno已经在欧洲五国英法德意西上线，传言已成事实。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E有些卖家已经开始在卖家交流群里询问入驻Fanno的事项了。但Fanno目前对卖家还处于邀请内测阶段，完全向第三方卖家及中国卖家开放注册还需要等待。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-11-18\u002F6196281c9c38b.jpg\" alt=\"pexels-andrea-piacquadio-3761509\"\u002F\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E图源网络，侵删 \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E但是，对于买家，Fanno已经开启了超大力度的促销。近日，Fanno促销活动正式开启，促销期间，配送费全免，卖家们甚至可以从Fanno买到低至0.01英镑的商品。这次Fanno针对买家的推广照常祭出了烧钱大招。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003EFanno选择从欧洲五国市场切入，至少对市场规律还是有一定的敬畏之心。欧洲电商市场各大平台之间正陷入混战局面，没有一家独大的平台，不像北美市场亚马逊占统治地位，亚马逊在欧洲五国甚至不都是市场份额第一，也就是这个市场对新进者来说还有弯道超车的机会。之前腾讯系的shopee也把版图开进了欧洲市场。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E但是弯道超车必须得有符合市场演化的新的差异化竞争优势才行，比如shopee引入游戏+电商的推广模式来把买家留在平台上，这个策略究竟管不管用还有待验证，但shopee的用户时长确实是做出来了，这也是shopee一直喜欢在数据披露时特别强调的。那么，Fanno有什么新的策略吗？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E字节跳动的三款成功产品都是因为引入了算法推荐这个差异化利器，才在争夺用户时间上击败了以人工推荐为主的以先产品，那Fanno有引入算法推荐吗？电商平台上的用户行为适合像内容消费那样引入算法推荐吗？毕竟浏览商品和浏览内容的用户行为逻辑完全不一样。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003EFanno能否取得字节系的又一次成功还有待观察，但如果TikTok在美国正式上线小店功能，再引流到在美国上线的Fanno，字节采用TikTok+Fanno的闭环式打法来挑战亚马逊在北美市场的地位，那只怕亚马逊也不得不虎躯一震了。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E跨境电商的战场越来越热闹了，也越来越好看了。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E跨境电商的既有格局可能很难撼动，但亚马逊的地位如果能晃一晃，对跨境电商整个行业来说都未尝不是好事。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E字节跳动向来以“大力出奇迹”闻名商场，给人的一贯感觉就是打法凌厉、粗暴迅猛，目前为止，已做出三款取得巨大成功的产品：今日头条、抖音和TikTok。在国内，即便是社交巨头腾讯，也只能眼看着抖音的崛起而束手无策，腾讯花大力气推的微视在抖音面前就是小学生。今日头条对三大门户腾讯、网易和搜狐的虎口夺食也几乎没有遇到有效的抵抗。在海外，TikTok几乎复制了抖音在国内的成功，Facebook、Twitter、Instagram等社交巨头也是眼睁睁看着TikTok在家门口壮大的。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"line-height: 150%; font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E今年以来，TikTok布局海外?...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:b,browse_card:[],attachments:[],browse_percent:100,tags:[i,e],summary:t,hits:150,category:{id:k,name:u}},canBrowse:v,title:s,desc:t,keyword:"亚马逊,跨境电商",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:m,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:n,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:o},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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