TikTok推出Windows直播应用，反攻YouTube，跨境电商直播布局越来越清晰了

TikTok推出Windows直播应用，反攻YouTube，跨境电商直播布局越来越清晰了-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-10-18\u002F616d4b7306e64.jpg",author:"大雄",published_time:"12-16",category_id:k,content:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E直播不仅是跨境电商正在涉水的新型业务模式，也是沃尔玛、塔吉特等电商平台重点布局、企图弯道超车亚马逊\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E的新型模式，也是YouTube、Twitter、Instagram等社交平台紧急跟进、企图狙击TikTok扩张的新型模式。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003ETikTok的用户增长太快了，达到10亿日活不过5年时间，这比老牌社交巨头Facebook、YouTube、Instagram等要少花了好几年，这还是在特朗普强权干预、莫迪直接封禁的情况下，怎不让老平台感到大敌当前呢？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E今年以来，TikTok大举开展商业化，企图摸索出一条社交电商的全新购物体验，我国的跨境电商们闻风而动，纷纷转向这个巨型流量蓄水池，希望在这股倾泻而下的流量洪流中再吃一波流量红利。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E除了短视频带货以外，直播卖货无疑是更直接、更具互动性、更具沉浸感的卖货形式，TikTok也花了大力气引导卖家们试水直播带货。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-10-18\u002F616d4bb1b20dc.jpg\" alt=\"pexels-samson-katt-5255233\"\u002F\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E图源网络，侵删 \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E这时候，老平台们也不会放任TikTok这样夺走他们的用户，YouTube、Instagram等纷纷上线了短视频产品，而且趁着直播刚开始做市场教育时也紧跟着推出了直播业务。他们不敢再轻视TikTok这个新秀的任何新举动了，毕竟他们曾经轻视了短视频这个产品模式。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E不同于TikTok直接发端于智能手机，YouTube、Facebook等都是从PC端开始走进用户的生活的，已经伴随人们十几年了，那些从PC开始连入互联网的人显然要更忠诚于YouTube、Facebook等，而不是TikTok。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E所以，YouTube等的直播业务在PC端已经带了一批用户，而移动端则是对Tiktok用户池的争夺，至少是对TikTok的战略防御。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003ETikTok也不会由着YouTube骚扰自己，近日，传闻TikTok正在开发一款名为TikTok Live Studio 的Windows桌面应用。用户可以通过用他们的TikTok账号登录TikTok Live Studio进行直播，直播内容将直接呈现在TikTok Live上。在直播过程中，用户可以通过聊天功能跟观众交流、可以从你的电脑、手机或游戏机上传输内容。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003ETikTok已经证实，这个应用目前只在少数西方市场提供，有几千名用户正在使用。显然这就是TikTok推出的Twitch和YouTube的竞品，网络效应会反过来把YouTube的PC用户虹吸到TikTok上来。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E跨境电商要进入直播带货，TikTok还是最不可绕过的平台。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",content_preview:"\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E直播不仅是跨境电商正在涉水的新型业务模式，也是沃尔玛、塔吉特等电商平台重点布局、企图弯道超车亚马逊\u003C\u002Fspan\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003E的新型模式，也是YouTube、Twitter、Instagram等社交平台紧急跟进、企图狙击TikTok扩张的新型模式。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"\u003ETikTok的用户增长太快了，达到10亿日活不过5年时间，这比老牌社交巨头Facebook、YouTube、Instagram等要少花了好几年，这还是在特朗普强权干预、莫迪直接封禁的情况下，怎不让老平台感到大敌当前呢？\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: justify; margin-bottom: 25px; line-height: 2em;\"\u003E\u003Cspan style=\"font-family: arial, helvetica, sans-serif; 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16px;\"\u003E今年以来，TikTok大举开展商业化，企图摸索出一条社交电商的全新购物体验，我国的跨境电商们闻风而动，纷纷转向这个巨型流量蓄水池，希望在这股倾泻而?...\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[i,e,m],summary:t,hits:141,category:{id:k,name:u}},canBrowse:v,title:s,desc:t,keyword:"亚马逊,跨境电商,TikTok",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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