平均成本高达商品原价三分之二！卖家面临不断上升的假期退货成本

平均成本高达商品原价三分之二！卖家面临不断上升的假期退货成本-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:s,info:{id:s,title:t,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-12-17\u002F61bc5ba88bc43.jpg",author:m,published_time:"12-17",category_id:j,content:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E对于消费者来说，免费退货是免费的；但是对于零售商来说，免费退货当然不是免费的。事实上，根据很多物流商的预测，在这个假日季处理退货的成本将大幅增加，尤其是在通胀上升、劳动力短缺和疫情预防措施实行的背景下。\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-12-17\u002F61bc5ba88bc43.jpg\" style=\"vertical-align: inherit; width: 460px; height: 378px;\" alt=\"returned goods shutterstock.jpg\" data-ratio=\"0.75\" data-w=\"1280\" width=\"460\" height=\"378\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:center;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"font-size: 14px; color: #7f7f7f;\"\u003E图源网络，侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E商业房地产公司世邦魏理仕(CBRE)和退货技术公司Optoro的最新数据显示，考虑到劳动力、运输和仓储成本，\u003Cstrong\u003E零售商平均假日退货的成本甚至将达到商品原价的三分之二。\u003C\u002Fstrong\u003ECBRE-Optoro 的年度报告表明，\u003Cstrong\u003E退货（也称逆向物流）的成本增加了7%，其中电脑、平板电脑和移动设备等电子产品的退货成本比服装类商品要高出15倍\u003C\u002Fstrong\u003E，因为工作人员必须花费精力删除其中的个人数据。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003EOptoro创始人兼首席执行官表示：“这样的成本还会不断增加，因为有更多的有线或连接到互联网的东西需要被清除，卖家需要关注产品的安全问题。现在所有的手表上都有传感器，就连一些衣服和鞋子上都有传感器。”\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E美国零售联合会估计11月和12月的在线销售额将增长约13%，超过2220亿美元。CBRE的报告预计，其中667亿美元的在线销售额将成为退货款，同比增长同样为13%，比前五年的平均水平高出近46%。根据CBRE的数据，大约30%的电子商务销售额被退回，而实体销售额的这一比例为10%。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E随着沃尔玛、塔吉特和百思买等大型零售商面临着增加的物流成本，退货率也随之上升。CBRE估计，对于这些电子商务业务不断增长的大型零售商而言，物流成本目前占销售额的12%，相比之下，传统零售商仅占6%。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E根据CBRE的报告，疫情期间物流工人的工资增加了5%，零售商则需要增加20%的仓库空间来处理退货，而这些也让本来就面临利润率挑战的卖家，利润被进一步压缩。\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",content_preview:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E对于消费者来说，免费退货是免费的；但是对于零售商来说，免费退货当然不是免费的。事实上，根据很多物流商的预测，在这个假日季处理退货的成本将大幅增加，尤其是在通胀上升、劳动力短缺和疫情预防措施实行的背景下。\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-12-17\u002F61bc5ba88bc43.jpg\" style=\"vertical-align: inherit; width: 460px; height: 378px;\" alt=\"returned goods shutterstock.jpg\" data-ratio=\"0.75\" data-w=\"1280\" width=\"460\" height=\"378\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:center;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"font-size: 14px; color: #7f7f7f;\"\u003E图源网络，侵删\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E商业房地产公司世邦魏理仕(CBRE)和退货技术公司Optoro的最新数据显示，考虑到劳动力、运输和仓储成本，\u003Cstrong\u003E零售商平均假日退货的成本甚至将达到商品原价的三分之二。\u003C\u002Fstrong\u003ECBRE-Optoro 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