77%消费者购买二手产品！假日季期间二手购物呈上升趋势

77%消费者购买二手产品！假日季期间二手购物呈上升趋势-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-12-27\u002F61c990dc7878a.png",author:m,published_time:"12-27",category_id:j,content:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E在供应链危机持续不断和Omicron冠状病毒病例激增的影响下，对于消费者的节日礼物购物来说，今年是具有独特挑战性的一年。随着越来越多的美国人转向像The RealReal和ThredUp这样的零售商，\u003Cstrong\u003E这个假期的二手购物也呈现上升趋势。\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cstrong\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-12-27\u002F61c990c063792.jpg\" style=\"vertical-align: inherit; width: 593px; height: 427px;\" alt=\"pexels-anastasia-shuraeva-5704416.jpg\" data-ratio=\"0.665948275862069\" data-w=\"1080\" width=\"593\" height=\"427\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:center;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"color: #7f7f7f; font-size: 14px;\"\u003E图源pexels\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E尽管存在着诸多大环境上的障碍，但是越来越多的美国人开始转向转售和节俭的选择，如the RealReal和ThredUp，为亲人购买礼物，主要是因为他们寻求更具成本效益和环境友好的选择。根据在线市场Mercari的研究，\u003Cstrong\u003E约有77%的美国人表示他们可能会在这个假期购买至少一件二手物品\u003C\u002Fstrong\u003E，主要动机是为了节省开支。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E营销服务网络Two Nil Holdings的首席运营官在接受Insider采访时表示：“随着通货膨胀率的上升，新冠病毒再次在全国肆虐，以及对可持续发展的更高意识，消费者开始在网上寻找旧货店的宝藏，特别是在这个节日季节，能够给他们和他们所爱的人带来亟需的安慰和快乐的怀旧物品。”\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E专门从事奢侈品和高端转售寄售的RealReal同样发现购物者越来越注重成本并对环保选择感兴趣。在与Insider分享的数据中，RealReal发现最近的调查受访者中有43%的消费者表示可持续性是购买的驱动因素，29%表示他们在2021年首次购买二手奢侈品。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E除此之外，节假日期间消费者越来越节俭地购买礼物，也有购买二手服装和配饰的污名化减少的原因。近年来，购买和穿着二手服装在美国已逐渐成为一种荣誉的象征。十多年前，转售的可持续性方面并没有引起消费者的共鸣，但现在它成为了一个关键的激励因素。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E与此同时，ThredUp进行的一项调查发现，由于供应链危机对通胀的影响，52%的受访者担心今年的礼物成本，约三分之一的人表示担心库存短缺。调查发现，与五年前相比，送礼者和受礼者都更愿意接受二手礼物，这种情绪在Z一代购物者中甚至更高。节俭节日礼物的增加反映了二手购物作为一种普遍的购物形式，在整体上更受欢迎。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E在当今的美国消费市场上，二手奢侈品几乎已经成为一种时尚，与之相关的耻辱感更少，因此将二手奢侈品赠送给其他人更容易接受。这些类型的礼物标志着一种深思熟虑、价值意识和对可持续性的关注，二手商品因此在消费者中变得越来越受欢迎。\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",content_preview:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E在供应链危机持续不断和Omicron冠状病毒病例激增的影响下，对于消费者的节日礼物购物来说，今年是具有独特挑战性的一年。随着越来越多的美国人转向像The RealReal和ThredUp这样的零售商，\u003Cstrong\u003E这个假期的二手购物也呈现上升趋势。\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cstrong\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-12-27\u002F61c990c063792.jpg\" style=\"vertical-align: inherit; width: 593px; height: 427px;\" alt=\"pexels-anastasia-shuraeva-5704416.jpg\" data-ratio=\"0.665948275862069\" data-w=\"1080\" width=\"593\" height=\"427\"\u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:center;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"color: #7f7f7f; font-size: 14px;\"\u003E图源pexels\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E尽管存在着诸多大环境上的障碍，但是越来越多的美国人开始转向转售和节俭的选择，如the RealReal和ThredUp，为亲人购买礼物，主要是因为他们寻求更具成本效益和环境友好的选择。根据在线市场Mercari的研究，\u003Cstrong\u003E约有77%的美国人表示他们可能会在这个假期购买至少一件?...\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,"假日季","选品"],summary:t,hits:121,category:{id:j,name:u}},canBrowse:v,title:s,desc:t,keyword:"跨境电商,假日季,选品",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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