增势迅猛！到2021年底俄罗斯在线交易市场将增长40%-43%

增势迅猛！到2021年底俄罗斯在线交易市场将增长40%-43%-爱客盛AIECOMS var _hmt=_hmt||[];_hmt.push(["_setAutoPageview",!1])

window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L){return {layout:"index",data:[{id:r,info:{id:r,title:s,thumb:"https:\u002F\u002Fai-img.aiecoms.com\u002Fpicture\u002F2021-12-29\u002F61cc3730b3b73.png",author:m,published_time:"12-29",category_id:j,content:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E信息和咨询机构Infoline调查发现，\u003Cstrong\u003E到2021年底，俄罗斯的在线交易市场将增长40-43%，\u003C\u002Fstrong\u003E这一速度与2020年疫情爆发时网络市场所经历的增长速度相当。去年，俄罗斯在线市场增长44%，创下了十年来的记录，但在许多企业经营受到限制的2021年，俄罗斯在线市场依旧取得了和去年相近的增长率。\u003Cbr\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-12-29\u002F61cc370ad1742.jpg\" style=\"vertical-align: inherit; width: 607px; height: 416px;\" alt=\"pexels-andrea-piacquadio-920382.jpg\" data-ratio=\"0.6666666666666666\" data-w=\"1080\" width=\"607\" height=\"416\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:center;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"font-size: 14px; color: #7f7f7f;\"\u003E图源pexels\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003EInfoline的负责人表示，尽管市场年轻得多，但在线贸易的整合程度明显高于实体零售——\u003Cstrong\u003E2021年前九个月俄罗斯电子商务市场十大公司的份额占到了总份额的52.6%\u003C\u002Fstrong\u003E。该行业最大的公司是Wildberries，市场份额为17.6%，其次是Ozon，市场份额为10.3%。紧随其后的分别为全球速卖通俄罗斯、M.Video-Eldorado、DNS、Citylink、YandexLamoda、Apteka.ru和 Vseinstrumenty.ru。他们前九个月的总收入达1.5万亿卢布，比去年全年还要多58%。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E研究人员发现，在网上交易快速发展的背景下，电商平台正在成为经典搜索市场的参与者。2021年，在一些类别中，网店在查询数量上领先于搜索引擎。市场不仅是一个购买的地方，也是观众与品牌互动的新媒体渠道。在某些类别中，市场在开始搜索桌面快速消费品方面超过了搜索引擎：咖啡类别为44%对32%，尿布类别为50%对16%。\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E市场占所研究的快速消费品类别查询总数的 40-50%，搜索引擎最多占三分之一，其余的搜索则是在专门的垂直在线商店。这项研究反映了消费者在整个在线贸易环境下的习惯变化，俄罗斯消费者开始更积极地搜索和比较平台上的产品，并阅读更多关于品牌的评论。因此，市场不仅成为了一个购物场所，而且成为了一个新的媒体渠道，一个观众与品牌互动的地方。\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",content_preview:"\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\"\u003E\u003Csection data-role=\"paragraph\" class=\"_135editor\"\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003E信息和咨询机构Infoline调查发现，\u003Cstrong\u003E到2021年底，俄罗斯的在线交易市场将增长40-43%，\u003C\u002Fstrong\u003E这一速度与2020年疫情爆发时网络市场所经历的增长速度相当。去年，俄罗斯在线市场增长44%，创下了十年来的记录，但在许多企业经营受到限制的2021年，俄罗斯在线市场依旧取得了和去年相近的增长率。\u003Cbr\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align: center; vertical-align: inherit; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cimg src=\"https:\u002F\u002Fai-img.aiecoms.com\u002Fcontent\u002F2021-12-29\u002F61cc370ad1742.jpg\" style=\"vertical-align: inherit; width: 607px; height: 416px;\" alt=\"pexels-andrea-piacquadio-920382.jpg\" data-ratio=\"0.6666666666666666\" data-w=\"1080\" width=\"607\" height=\"416\"\u002F\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:center;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"center\"\u003E\u003Cspan style=\"font-size: 14px; color: #7f7f7f;\"\u003E图源pexels\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-align:justify;vertical-align:inherit; margin-bottom: 25px; line-height: 2em; letter-spacing: 1px;\" align=\"justify\"\u003EInfoline的负责人表示，尽管市场年轻得多，但在线贸易的整合程度明显高于实体零售——\u003Cstrong\u003E2021?...\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E",browse_permission:b,allow_copy:a,browse_card:[],attachments:[],browse_percent:100,tags:[e,"俄罗斯","选品"],summary:t,hits:140,category:{id:j,name:u}},canBrowse:v,title:s,desc:t,keyword:"跨境电商,俄罗斯,选品",isVip:d,visible:d,advertising:{params:{endpoint:"pc",webpage:"article_detail_page"},list:[]}}],fetch:{"data-v-85cddf88:0":{keyword:c,query:{page:b,page_size:20,shuffle:b,is_recommend:a,is_top:a},activityList:[{id:"45mqb5",title:"2022全球跨境电商云选品直播节-20场专场选品会（供应商报名入口）",banner:w,banner_mobile:w,pv:908,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:55,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:A,signup_num:26,remain_quota:274,full_address:B,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"M5pXG5",title:"2022全球跨境电商云选品直播节-20场专场选品会（卖家报名入口）",banner:C,banner_mobile:C,pv:859,pv_on:b,start_time:x,end_time:y,booth_id:a,booth_on:a,tags:[],virtual_num:133,subscribe_qrcode:z,type:f,extra_time_check:a,extra_time_value:n,tagIndex:g,quota:1000,signup_num:36,remain_quota:964,full_address:B,price_period:o,tag:g,is_end:d,member_permit:d,member_price_period:c,tagText:p},{id:"v5AOM1",title:"运筹帷“沃”,决胜2022--Walmart全球电商招商私享会",banner:D,banner_mobile:D,pv:1665,pv_on:b,start_time:"2022\u002F04\u002F07 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